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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourcePop-ups have become so common they have almost stopped meaning anything. Every mall has them, every brand has done one, every activation deck includes...
View articleThere is a version of brand storytelling that fills conference sessions and does very little: narrative frameworks, brand purpose pyramids, customer j...
View articleThe rules of retail discoverability are being rewritten. Not gradually, not eventually: the shift is already underway, and the retailers who are still...
View articleThree days at Fira Gran Via last week made one shift impossible to ignore: the moment of discovery has moved off the retailer’s own shelf and in...
View articleMost transformation stories arrive pre-edited. By the time a CEO takes a stage to describe a successful turnaround, the difficult decisions have been ...
View articleThere are brands that lose their way gradually, through a series of small decisions that each seem reasonable at the time, until the cumulative effect...
View articleThere is a version of the Arc’teryx story that is easy to tell and mostly wrong. The version where a technical outdoor brand got lucky with cele...
View articlePentland Brands Stopped Photo Shoots. AI Made It Possible. There is a gap between what brands know AI can do and what they have actually committed to....
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