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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceRetail media used to mean one thing: a sponsored slot at checkout. That is no longer true. A shopper now gets inspired to cook something new on Pinter...
View articleSixty-three percent of people who show up on Bol’s marketplace aren’t there to buy. They’re still browsing. Many haven’t even ...
View articleA fragrance brand with no department store counter and no celebrity face is not a brand in trouble. For a Gen Z shopper, that gap can be the whole app...
View articleMost digital transformation budgets fund tools nobody ends up using. Benjamin Spiegel built his current strategy around that exact failure point, spen...
View articleGLP-1 medications have pulled an entirely new set of consumers into a category that used to sit inside a hospital formulary. Retailers want a share of...
View articleFurniture is not a keyword. It is fabric under a hand, a rug that has to match a room nobody else has seen, a sofa a guest will judge before they say ...
View articleMost retailers fighting for visibility in AI search are throwing bigger content teams at the problem. David Clough has spent 18 years doing the opposi...
View articleMost of a brand’s revenue now happens somewhere the marketing team can’t see. A pixel tracks a website. It has no view of a shelf on Amazo...
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