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Three steps to prepare for the post-COVID-19 business world
Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business world…. Read more
True confessions of a CMO, part 3: Marketing sourced pipeline is bogus
In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it with MQLs. She also shares how an account based strategy tied to account engagement metrics can help your teams build a real pipeline…. Read more
Marketing strategies during – and after – Coronavirus
R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal…. Read more
The COVID-19 effect on the marketing world
InnoVision Marketing Group’s CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during each of these phases…. Read more