MTVN Signs Pepsi, Intel, to run Ads on Mobile Channels

Viacom has stepped further into the mobile space this week with a series of new offerings and the signing of Pepsi-Cola and Intel as the first ever advertisers on MTV Networks mobile destinations.

As charter sponsors of MTVN mobile, Pepsi and Intel will get access to not only the MTV and Comedy Central mobile TV channels, but to new MTV, VH1 and Comedy Central mobile Web sites as well, according to the company.

The variety of content available from Viacom’s various holdings, including MTVN, Nickelodeon, Comedy Central and others, fits well with a mobile format and gives potential advertisers new opportunities to reach their target market, according to the company.

“The content we create is conducive to mobile. It’s short form and able to establish connections with audiences in a short period of time,” an MTVN spokesperson told ClickZ. “The deal itself speaks to the strength of our mobile offerings. This is another example of what we’re doing for marketers… creating integrated marketing opportunities across those platforms.”

MTVN has been expanding its online presence in recent months with the launch of Hyper-programmed minisites after launching a mobile content division last year.

MTVN also signed an agreement with mobile carrier Sprint to offer 14 channels of live and streaming video content, while the MTVN Kids and Family Group and Amp’d Mobile announced a new partnership where content from Nickelodeon and The N will appear within new channels on the Amp’d Live mobile service. Previously it had also made mobile video content available through a relationship with Verizon.

Other new mobile efforts from Viacom include a new GameTrailers.com mobile video channel, a new 106 & Park Mobile Fan Club from BET Networks, and a mobile movie studio site from Paramount Pictures that features micro-sites for individual movie releases.

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