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Why the CMO role now requires a data brain and a storyteller’s heart
PLUS: GaryVee shares the 2025 organic content strategy that actually works
Zihan Lyu
July 12, 2025
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Hi there!
Highlights from today's newsletter:
🔍 Insights from Microsoft Advertising on how Gen AI reshapes search behavior
🛒 Amazon might be where the sale happens on Prime Day - but it's not usually where the journey starts…
🌪️ 7 successful marketing campaigns that met 2025's chaos with determination
EDITOR’S PICK
#BRAND DEEP-DIVE
Vuori turns 10—and it’s moving fast.
A new Global President.
100+ stores on the roadmap.
An $825M investment.
And a marketing playbook that’s scaling across channels without losing grip on profitability.
This deep dive looks at how Vuori’s data-obsessed, full-funnel marketing engine is evolving—from Super Bowl bets and LTV:CAC discipline to the measurement challenge of connecting DTC, retail, and wholesale under one roof.
With a potential IPO looming, Vuori’s next decade will depend on how well it can turn brand heat into measurable, repeatable growth.
WHAT WE ARE READING
 | Modern CMOs are tasked with uniting branding, data analytics, and customer experience to drive business growth. With data becoming central to marketing strategies, CMOs must skillfully integrate it with creative storytelling, forging emotional connections with consumers while enhancing personalization. This expanded role demands integrating cross-functional collaboration, emphasizing the need for CMOs to be adept leaders guiding marketing efforts through today’s technology-driven landscape. |
 | 2025 didn’t make it easy for marketers—tariffs, budget freezes meant plans changed fast. But a few brands found ways to cut through. Nike returned to the Super Bowl with purpose and edge. Coors Light turned “a case of the Mondays” into a full-blown brand moment. And Chili’s launched a fast-food takedown disguised as a payday lender. These seven campaigns used trends to sharpen their message, own their category, or rewrite the playbook entirely. |
 | Generative AI is transforming search by shifting from keyword-based to conversational, contextual interactions, enhancing user engagement. Large language models facilitate understanding and synthesizing nuanced queries, providing comprehensive and customized responses. Marketers should focus on credible, structured content and employ tools like Copilot for targeted advertising and increased consumer engagement. |
WHAT WE ARE LISTENING TO
🎙 THE GARYVEE AUDIO EXPERIENCE
AI is accelerating changes in content creation, as GaryVee outlines how content strategies must adapt by 2025. He emphasizes employing faster production methods and meeting evolving audience demands while avoiding burnout, vital for brand leaders facing AI's influence on marketing.
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