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How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

2d Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

1w Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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How app-free contactless payments are retailers’ and shoppers’ little helpers

Commerce & Sales How app-free contactless payments are retailers’ and shoppers’ little helpers

1w Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

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Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

2w Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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How technology is streamlining processes in finance and insurance

Data & Analytics How technology is streamlining processes in finance and insurance

2w Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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How Ad Council raised $407M in donated media for their COVID-19 campaign

Case Study How Ad Council raised $407M in donated media for their COVID-19 campaign

3w Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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2021 digital marketing trends you need to know from 13 marketing experts

Content & Experience 2021 digital marketing trends you need to know from 13 marketing experts

4w Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

2w Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

2w

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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How app-free contactless payments are retailers’ and shoppers’ little helpers

Commerce & Sales How app-free contactless payments are retailers’ and shoppers’ little helpers

1w Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

View article
The five latest Google Ads features and how to make the most of them

Digital Advertising The five latest Google Ads features and how to make the most of them

1m Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

3w Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

3w Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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How technology is streamlining processes in finance and insurance

Data & Analytics How technology is streamlining processes in finance and insurance

2w Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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Events

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Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

6m Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

5m Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Marketing Automation

Summit Marketing Innovation Forum: Marketing Automation

7m Virtual Event (11am ET, 4pm BST)

Marketing Innovation Forum: Marketing Automation

A virtual half-day event with Demandbase, Mailchimp & McKinsey exploring the latest technologies and strategies to harness the power of automation. Re...

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Masterclass: What CMOs need to know about SEO

Webinar Masterclass: What CMOs need to know about SEO

7m Webinar (1pm ET, 6pm BST)

Masterclass: What CMOs need to know about SEO

DeepCrawl’s Director of Technical SEO Consulting, Ashley Berman Hale, shares insights and advice on how CMOs can stay ahead of competitors, reach new ...

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Emerging from uncertainty: The time for marketers to shine

Peer Network Emerging from uncertainty: The time for marketers to shine

7m Zoom Call (10am ET, 3pm GMT)

Emerging from uncertainty: The time for marketers ...

The Trade Desk's Philippa Snare will consider the changing ways consumers are engaging with and consuming media, and the subsequent impact of these ch...

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4 Ways To Leverage Lifecycle Marketing (And Grow Your Business!)

Webinar 4 Ways To Leverage Lifecycle Marketing (And Grow Your Business!)

8m Webinar: 1pm ET

4 Ways To Leverage Lifecycle Marketing (And Grow Y...

Growing your business is a top priority for every business, and it all starts with great experiences. And since 86% of consumers are more likely to sh...

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Engagement for the Next Era: How Brands Are Creating Communities and Cultural Moments on TikTok

Peer Network Engagement for the Next Era: How Brands Are Creating Communities and Cultural Moments on TikTok

8m Zoom Call (10am ET, 3pm GMT)

Engagement for the Next Era: How Brands Are Creati...

TikTok to share insights from top-performing campaigns to educate marketers on how brands can connect with their desired audiences and build authentic...

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What a "Digital-only" world means for your Marketing Strategy

Peer Network What a "Digital-only" world means for your Marketing Strategy

9m Zoom Call (10am ET, 3pm GMT)

What a "Digital-only" world means for your Marketi...

Marketers have to adapt to the post-lockdown world, and consumers are adopting new habits. The scale and pace of change has been rapid and it’s hard f...

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Resources

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How The New York Post Achieved Unparalleled Email Delivery

Whitepaper | Digital Marketing How The New York Post Achieved Unparalleled Email Delivery

1d

How The New York Post Achieved Unparalleled Email ...

The New York Post Digital Network needed an Email Service Provider (ESP) that could rapidly and truly scale their email newsletter business, and not j...

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A Marketer's Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer's Guide to Customer Data Platforms

1w

A Marketer's Guide to Customer Data Platforms

A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | Advertising & Promotion The Finance Industry's Playbook for Customer Acquisition

2w

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

2w

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

Whitepaper | Digital Transformation Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

3w

Build or Buy? The Business Case for Connecting the...

As the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fin...

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Sectigo State of Website Security and Threat Report

Whitepaper | Management Sectigo State of Website Security and Threat Report

3w

Sectigo State of Website Security and Threat Repor...

Website security is not top of mind for most small- to medium-sized businesses (SMBs). Their focus is understandably on getting products and services ...

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