Diving into data, distribution and digital at the ClickZ Intelligence Roundtable
The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing and advertising.
Influencing the customer journey is just as important as understanding it
For years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't enough. Here's how technology is enabling marketers to go from understanding to influencing their customers' journeys.
How “interactive realities” are enhancing the fashion shopping experience
The fashion industry is not exempt from the appeal of interactive realities, such as virtual and augmented reality, which promise to change the face of shopping.
Meeker’s Internet Trends Report: How social media affects customer support
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Internet Trends Report 2017 looks at how social media has affected customer service.
7 things everyone forgets to ask their email marketing vendor
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut through the noise and find out who can deliver?
The ‘must-knows’ on how to achieve a data-driven attribution model
With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll look at the 'must-knows' on how to achieve a data-driven attribution model and tailor it to the needs of your brand.
What’s in a name? The ad industry debates “programmatic” versus “automation”
According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts to almost $33 billion in ad spend. But ironically, what constitutes "programmatic" is still the source of significant confusion among marketers.
Five ways to maintain data quality in your analytics
A data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure your data is clean and accurate?
Is gaming the next big marketing frontier?
Mary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it means for various industries. Here's why marketers should be taking notice.
Why brands should make the leap to podcast advertising
In an exclusive guest post for ClickZ, Stuart Last, COO at audioBoom, explains who is listening to podcasts, what they are buying, and how brands can capitalize on this behavior.
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How digital transformation can improve customer engagement
It might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to connect with more personally. But in fact the opposite is actually true.
The top 7 barriers to attribution and how to overcome them
A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. ... read more
What does machine learning mean for marketing automation?
Over the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what does it mean without a data-driven strategy, and is machine learning the answer?
Eight ways that brick-and-mortar retailers are succeeding with omnichannel
Retailers operating 'brick and mortar' physical stores are facing unprecedented challenges in the digital age. But some retailers are finding ways to make gains with an omnichannel strategy that links online with offline.
How the top 100 US e-retailers are using welcome emails (and what marketers can learn)
Welcome campaigns are an effective strategy to engage new subscribers and boost brand loyalty, but most businesses aren't realizing their full potential. We look at how the top 100 US e-retailers are using welcome emails, and extract some key advice for marketers.
Best practices for digital marketing in 2017: How to take advantage of the latest trends
A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way ... read more
Progressive Web Apps versus Android Instant Apps: Which is better for brands?
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with the introduction of Progressive Web Apps and Android Instant Apps.
The challenges of attribution: Which channel produces the highest ROI?
The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple marketing channels. So how can you effectively attribute value to each channel?
