8 ways AI can enhance your marketing strategy today
With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
How challenger banks are revolutionizing the banking customer experience
Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere near as big, powerful and rich as their entrenched competition, are finding success by revolutionizing the banking customer experience. Here are some of the ways they're doing it.
AI and predictive analytics: What does the future hold?
Advances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
ClickZ Digital Leaders Forum: Key takeaways for marketers
Digital marketers gathered in New York last week for the first Digital Leaders Forum, hosted by ClickZ in partnership with AVADO. This new series of networking events is intended help cut through the noise of the technological landscape. Here are some of the highlights.
What YouTube’s new in-app messaging feature means for brands
YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mobile app. How can brands take advantage of the new social approach?
Five ways businesses can make their physical locations more Instagram-friendly
With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric service is so popular that in an effort to make themselves more attractive to Instagrammers, some businesses are designing their physical spaces to be more photogenic. Here's how.
How to choose the best CMS for your business
Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make it difficult to work out which is the best fit for your business. Here are a the key concerns when making a decision.
How retailers of all sizes can develop an off-Amazon strategy
As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it's more important than ever for brands to develop an Amazon-free strategy. But what are the key benefits and how can brands access them?
5 businesses using AI to predict the future and profit
The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In the second installment of our series on AI-based predictive analytics, we look at 5 brands using predictive analytics to improve growth and performance.
How a growth marketing mindset can help drive customer engagement
Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast "The Growth Marketing Mindset: Using Data to Drive Engagement" looked at the key components of a successful growth marketing strategy, and how companies can harness behavioral and contextual data to deliver a personalized experience.
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Nine reasons for your brand to use social listening tools
Social listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the different opportunities to improve their online presence, and in proving the worth of social media as a marketing tool. Here are nine reasons to invest in social listening technology.
10 email marketing tools to help build, send, automate and optimize your campaigns
Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article covers everything from building an email template to post-campaign optimization. So what can these email marketing tools help with?
How the rise of gatekeepers is disrupting the travel industry – and what to do about it
The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quicker and more convenient to book travel - but this concentrates power in the hands of 'gatekeepers' like Google and Facebook. How can travel brands adapt and stay competitive?
Ecommerce in Europe: How Central and Eastern countries are driving growth
Ecommerce Europe's latest research, "European Ecommerce Report 2017", has some fascinating insight into which countries are driving growth in the European ecommerce market and how trends differ between markets. We take a look at the key insights, and best practice for marketers looking to sell internationally.
How can analytics and AI allow marketers to predict the future?
The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificial intelligence, however, is having significantly more success. Here's how predictive analytics is allowing businesses to make accurate forecasts and drive improved performance.
Digital disruption in CPG: What marketers need to know
In the sea of digital disruption, the Consumer-Packaged Goods (CPG) industry has remained relatively stable. But change is inevitable; here’s how it might play out.
Snapchat Stories vs Instagram Stories: Which should brands choose?
It's been a year since Instagram launched Stories, its Snapchat-inspired feature for publishing ephemeral content. One year on, who is the victor of the 'story wars'? And which platform ultimately has the better offering for brands?
The CMO’s guide to the new IAB Standard Ad Unit Portfolio
The Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standard specifications and guidelines for advertising experiences. Here's what senior marketers and advertisers need to know about it.
