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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

5d Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

Commerce & Sales Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

1w Elizabeth Roscoe

Top mistakes ecommerce businesses make in their PP...

30-second summary: For many businesses, the holiday season can be a busy time so having a solid PPC strategy in place can make a huge impact  Don̵...

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Fazoli’s Restaurants: Driving loyalty with app-based program

Case Study Fazoli’s Restaurants: Driving loyalty with app-based program

1w Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

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Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

Digital Leaders Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

2w Kamaljeet Kalsi

Leadership Q&A with Christie's VP digital marketin...

30-second summary: The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership Here’s a sneak peek...

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CMO's handbook to building great marketing teams

Digital Leaders CMO's handbook to building great marketing teams

4w Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

Digital Leaders The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

1m Kamaljeet Kalsi

The ClickZ Experience 2021: power your strategy wi...

A conclave for senior leadership at the intersection of digital, marketing, and technology Read More...

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Get the latest analysis and reports delivered to your inbox daily

Most Popular

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

5d Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

View article
Semrush Keyword Difficulty

Whitepaper | Digital Marketing Semrush Keyword Difficulty

1m

Semrush Keyword Difficulty

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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The B2B Marketer’s Guide to ABM

Whitepaper The B2B Marketer’s Guide to ABM

2w

The B2B Marketer’s Guide to ABM

Many marketers have been sold the idea that ABM is an out of reach strategy for their company for a variety of reasons — too much effort, too much of ...

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No limits, no budget: How Asics built the Eternal Run campaign

Case Study No limits, no budget: How Asics built the Eternal Run campaign

1m Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

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The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

Digital Leaders The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

1m Kamaljeet Kalsi

The ClickZ Experience 2021: power your strategy wi...

A conclave for senior leadership at the intersection of digital, marketing, and technology Read More...

View article
Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

5d Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

View article
Real-time decisioning, real results

Whitepaper Real-time decisioning, real results

1m

Real-time decisioning, real results

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Why domain-level “intent” can mislead the buyer journey analysis

Digital Marketing Why domain-level “intent” can mislead the buyer journey analysis

1m Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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Case Studies

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Fazoli’s Restaurants: Driving loyalty with app-based program

Case Study Fazoli’s Restaurants: Driving loyalty with app-based program

1w Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

View article
No limits, no budget: How Asics built the Eternal Run campaign

Case Study No limits, no budget: How Asics built the Eternal Run campaign

1m Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

AI & Automation Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

2m Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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How Columbia Care Inc is redefining Cannabis retail

Case Study How Columbia Care Inc is redefining Cannabis retail

4m Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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How a brand-to-local marketing strategy amplified The Grasshopper Company's growth

Case Study How a brand-to-local marketing strategy amplified The Grasshopper Company's growth

5m Jacqueline Dooley

How a brand-to-local marketing strategy amplified ...

How the 52 year old legacy brand saw a 500% lead generation boost using centralization, modernized digital marketing, localized ad targeting, and a de...

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How Humanscale pivoted from in-office to the WFH furniture market

Case Study How Humanscale pivoted from in-office to the WFH furniture market

6m Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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How Ad Council raised $407M in donated media for their COVID-19 campaign

Case Study How Ad Council raised $407M in donated media for their COVID-19 campaign

7m Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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Events

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ClickZ Experience
Upcoming

Virtual Experience ClickZ Experience

3m

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

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Roundtable: 3 Trends Challenger Brands Need To Know and Act On

Roundtable Roundtable: 3 Trends Challenger Brands Need To Know and Act On

3m

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

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Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

12m Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

11m Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Marketing Automation

Summit Marketing Innovation Forum: Marketing Automation

1y Virtual Event (11am ET, 4pm BST)

Marketing Innovation Forum: Marketing Automation

A virtual half-day event with Demandbase, Mailchimp & McKinsey exploring the latest technologies and strategies to harness the power of automation. Re...

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Masterclass: What CMOs need to know about SEO

Webinar Masterclass: What CMOs need to know about SEO

1y Webinar (1pm ET, 6pm BST)

Masterclass: What CMOs need to know about SEO

DeepCrawl’s Director of Technical SEO Consulting, Ashley Berman Hale, shares insights and advice on how CMOs can stay ahead of competitors, reach new ...

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Emerging from uncertainty: The time for marketers to shine

Peer Network Emerging from uncertainty: The time for marketers to shine

1y Zoom Call (10am ET, 3pm GMT)

Emerging from uncertainty: The time for marketers ...

The Trade Desk's Philippa Snare will consider the changing ways consumers are engaging with and consuming media, and the subsequent impact of these ch...

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4 Ways To Leverage Lifecycle Marketing (And Grow Your Business!)

Webinar 4 Ways To Leverage Lifecycle Marketing (And Grow Your Business!)

1y Webinar: 1pm ET

4 Ways To Leverage Lifecycle Marketing (And Grow Y...

Growing your business is a top priority for every business, and it all starts with great experiences. And since 86% of consumers are more likely to sh...

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Resources

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Email marketing: tapping into data goldmines

Whitepaper Email marketing: tapping into data goldmines

Email marketing: tapping into data goldmines

Today’s most valuable resource is data. Luckily, there is an abundance of it available. In fact, internet users generate some 2.5 quintillion bytes of...

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The B2B Marketer’s Guide to ABM

Whitepaper The B2B Marketer’s Guide to ABM

2w

The B2B Marketer’s Guide to ABM

Many marketers have been sold the idea that ABM is an out of reach strategy for their company for a variety of reasons — too much effort, too much of ...

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The Big Reset: Building valuable target audiences in the new privacy age

Whitepaper | Advertising & Promotion The Big Reset: Building valuable target audiences in the new privacy age

3w

The Big Reset: Building valuable target audiences ...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Real-time decisioning, real results

Whitepaper Real-time decisioning, real results

1m

Real-time decisioning, real results

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Semrush Keyword Difficulty

Whitepaper | Digital Marketing Semrush Keyword Difficulty

1m

Semrush Keyword Difficulty

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Peak Sale, Peak Performance

Whitepaper | Advanced Email Marketing Peak Sale, Peak Performance

2m

Peak Sale, Peak Performance

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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