How to choose the right marketing automation vendor
Selecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for when choosing a system?
The revival of email newsletters and the rise of mobile-first email
In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations in email marketing have aided the rise of email newsletters, and how you can learn from these for your own newsletter efforts.
You need quiet to plan strategy; here’s how to get it
As I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vegas. No matter where you are, the noise never stops.
Making inroads into digital transformation with Scania: Insights from the Adobe Summit EMEA
In 2015, Swedish manufacturer Scania decided to overhaul their digital capabilities. Two years on, their Head of Online reveals the benefits and challenges of digital transformation, and provides some useful advice for brands in the same position.
4 strategic differences in writing emails for B2B vs B2C
Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether ... read more
Five lessons for maximizing your online and offline conversions
'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insightful deep dive into how marketers can improve or fine-tune their marketing activities to drive online and phone call conversions.
Four tech innovations that will take your B2B email marketing strategy to the next level
Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future.
How chatbots can refine the customer acquisition process
Today, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbots perfect for collecting customer information and moving customers down the sales funnel.
How technology can turn your customer feedback into action
As a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to organizational change isn’t easy. How can businesses effectively collect, interpret and action customer feedback on a large scale?
May | Moving at the speed of flight: Kevin Krone, former CMO of Southwest Airlines
Kevin Krone, ClickZ’s Featured Digital Leader for May, talks about his 25-year rise through the ranks of Southwest Airlines: from intern to the company’s second ever CMO. He delves into the difficulties of keeping up with a rapidly-changing digital world, and which technological developments get him most excited for the future of marketing.
Reports Announcements
Read More
10 indispensable online tools for managing your social presence
Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy-access online tools that are designed to help you organize and manage every aspect of your brand's social presence.
How to craft an irresistible Call To Action
In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead magnet, or even make a purchase. Here's how you can make yours irresistible.
The shock of the new: Artificial Intelligence and the future of digital marketing
In the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and making ever more informed decisions. What does this mean for us, and how can we be prepared?
Five universal principles of social media engagement for businesses
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media.
What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and how can they ensure they aren’t left behind?
The rising opportunity of digital transformation: What businesses need to know
Digital transformation is changing every aspect of the business landscape, provided that leaders are ready to embrace it. What’s the state of digital ... read more
Inside CNN Digital’s $20 million bid for global domination in mobile and video news
CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content.
Attribution, integration and replication: The challenges facing advertisers in the digital age
ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challenges currently facing advertisers, and how can these challenges be overcome?
