Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
VR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat they were a recurring theme at this year’s Social Media Week. How are companies at the cutting edge using AR, VR and smart hubs to connect with consumers in new ways?
The fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experimenting ... read more
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Between SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to ... read more
ClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 kicked off with a keynote panel featuring industry heavyweights from three major airlines – Emirates, JetBlue and Qantas.
Chatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: ... read more
Marketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the market, it's difficult to keep track of what's worth investing in and what isn't. Here a quick guide to organizing your sales tech stack.
Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketing, and how? And more to the point, can they help drive consumers to embrace the technology?
The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can you gain a holistic view of everything that your customer is doing online, in order to understand all of the touchpoints that influence their purchase?
There are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across functions, including marketing, customer service and finance. But as with many emerging technologies, there are challenges, and AI presents no shortage of them. So what's standing in the way of AI realizing its potential?
Augmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience?
Efficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically less engaged than those who feel their time is spent meaningfully. So how can teams use technology to improve their efficiency?
Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertisers huge amounts of money. Fortunately, advertisers aren't helpless. Here are some of the tools and strategies brand advertisers are using to combat ad fraud.
Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to align with most advertisers' objectives. If you're looking to reconfigure your Facebook advertising strategy, what options remain, and which are the most effective?
Keyword research tools sell the promise of cutting through the clutter, separating signal from noise to tell you which keywords to focus your SEO efforts on. But which factors should marketers assess as they explore the many options for keyword research tools?
The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavior, there are also fundamental changes taking place in how consumers pay for goods. Here are three of the most important developments that retailers shouldn't ignore.
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
ClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 kicked off with a keynote panel featuring industry heavyweights from three major airlines – Emirates, JetBlue and Qantas.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
