How to market your mobile site or app without spending a fortune on ads
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design ... read more
25 useful metrics to measure content marketing success
This post was originally published on our sister site Search Engine Watch, but it’s helpful so we thought we’d share it here. ... read more
14 ecommerce best practice lessons from Schuh’s website
When writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is ... read more
Programmatic advertising: four false barriers to entry
Programmatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industry, ... read more
Three content marketing lessons learned from Super Bowl 50
Another year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn ... read more
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
This post was previously published on Search Engine Watch, but we thought the ClickZ audience would appreciate it… Reporting live from Connect, ... read more
Email pop ups on ecommerce sites: do they work?
I’ve noticed a trend recently in the use of pop-ups by ecommerce sites. Pop-ups are nothing new, but they seem to be used ... read more
15 tips for using product images on ecommerce sites
Images matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In ... read more
After CTR, how do we measure ad effectiveness?
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
The hard truths about viewability
Viewability, defined simply as the opportunity for an ad to be seen, has had a major impact on how marketers perceive performance. But there are some hard truths marketers must come to terms with.
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Social and mobile payments boom for Chinese Lunar New Year
A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.
How was Snapchat’s first Super Bowl?
The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl ... read more
What is a data management platform and why do you need one?
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
Why touchpoint data is invaluable to your CRM and driving sales
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
How WeChat Wallet has kept QR codes alive in China
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Digital people on the move: Google’s search head retires
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
Three factors that determine Super Bowl success
Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we ... read more
