‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what metrics should you use to measure it, and what tools are available to help you capture the right data?
Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The latest of these is Instagram, which has just jumped onto the augmented reality bandwagon. What could this mean for the future of Instagram, and how can marketers benefit?
Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Which is why it's important to know exactly which metrics to base your email performance assessment off of.
ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also providing a more timely and relevant experience for prospects and customers.
In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations in email marketing have aided the rise of email newsletters, and how you can learn from these for your own newsletter efforts.
Selecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for when choosing a system?
As I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vegas. No matter where you are, the noise never stops.
In 2015, Swedish manufacturer Scania decided to overhaul their digital capabilities. Two years on, their Head of Online reveals the benefits and challenges of digital transformation, and provides some useful advice for brands in the same position.
Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether ... read more
'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insightful deep dive into how marketers can improve or fine-tune their marketing activities to drive online and phone call conversions.
Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future.
Today, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbots perfect for collecting customer information and moving customers down the sales funnel.
As a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to organizational change isn’t easy. How can businesses effectively collect, interpret and action customer feedback on a large scale?
Kevin Krone, ClickZ’s Featured Digital Leader for May, talks about his 25-year rise through the ranks of Southwest Airlines: from intern to the company’s second ever CMO. He delves into the difficulties of keeping up with a rapidly-changing digital world, and which technological developments get him most excited for the future of marketing.
Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy-access online tools that are designed to help you organize and manage every aspect of your brand's social presence.
In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead magnet, or even make a purchase. Here's how you can make yours irresistible.
In the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and making ever more informed decisions. What does this mean for us, and how can we be prepared?
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media.
In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations in email marketing have aided the rise of email newsletters, and how you can learn from these for your own newsletter efforts.
Now that you’ve written your high-performing email, there’s one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Which is why it’s important to know exactly which metrics to base your email performance assessment off of.
Selecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for when choosing a system?
As I write this, I’m sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There’s no quiet in Vegas. No matter where you are, the noise never stops.
