The best (and worst) ways airlines use Twitter for customer service
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make ... read more
Nine retail brands rocking Instagram
From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. read more ..
24 slightly depressing stats on the ‘fall’ of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last ... read more
Boots: the worst checkout process on the web?
The checkout user experience matters a lot. While retailers seem to have ironed out many of the major conversion killers over the ... read more
Five of the best fintech marketing campaigns from the past 12 months
With the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in ... read more
The critical importance of social customer care
No company these days can ignore the impact that social media has on customer service or client service. Many companies have literally ... read more
Enterprise mobile apps: best practice tips and common mistakes to avoid
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and ... read more
Snapchat and Lyft win SXSW, but there were hundreds of other successes
This year saw the 30th anniversary of the influential South by Southwest (SXSW) digital festival in Austin, Texas, and in those three decades ... read more
How Reebok targets women on Instagram differently than Nike
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison ... read more
Social media campaigns: fails and wins at Hong Kong’s Rugby Sevens
Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors.
White Papers Announcements
Read More
Three ways to maintain the right martech balance
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.
A guide to understanding the different types of data available to marketers
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But ... read more
Customers don’t want to be surveyed but they do want to be heard
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the ... read more
Peak Content: Insights and issues from #ClickZChat
We’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach ... read more
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google ... read more
Remembering Klout: how ‘influence’ has changed over the years
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward ... read more
The rise of branded ‘edutainment’
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
How brands can make the most of Instagram’s new algorithm
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.
