Tools and tips for calculating the ROI of social media
Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase ... read more
Five ways technology can help retailers connect online marketing to offline sales
With easy access to a wealth of information, consumers are using search engines, review sites and social media to assess and select products before heading in-store to complete the transaction. For retailers, creates a problem when it comes to attribution.
Dark social: Why and how should you be tracking it?
As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of traffic and engagement. What tools are available for marketers to track "dark social" traffic, and how should you use them?
5G: The next great media disruption
The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency will drop to near zero. Here's a sample of the ways in which 5G is set to change the game for the media industry, and marketing more broadly.
What’s your Amazon strategy? The evolution of ecommerce
Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in nontraditional categories, it's more crucial than ever for marketers to have an Amazon strategy.
Artificial intelligence in action: 5 brands brilliantly executing AI
AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech giants, here are five consumer brands utilizing AI in innovative and interesting ways.
How machine learning can help you optimize your website’s UX
For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion?
How are traditional banks competing for customers in a digitally disrupted industry?
Big banks might have been too big to fail, but they're not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial services market, challenger banks are taking aim at the customer bases of their larger competitors. Here's how traditional banks are fighting back and attempting to convince their customers to stay put.
5 cross-platform automation tools to improve your team’s efficiency
Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts.
Should brands bring their programmatic advertising in-house?
Over the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmatic in-house. But moving programmatic in-house can be a complex process, and needs to be financially viable. Here are 3 questions brands should ask themselves before making the change.
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October | From the dotcom boom to digital transformation: Tom Puthiyamadam, PwC
Tom Puthiyamadam, Global Digital Leader at PricewaterhouseCoopers and ClickZ’s featured Digital Leader for October, discusses how to digitally transform your workforce, and how artificial intelligence can give human workers an innate superpower.
How to carry out an effective PPC competitor analysis
Paid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weaknesses of each to ensure their optimal use. How should advertisers plan for and execute their PPC competitor analyses?
Exclusive research: The growing role of Amazon in the customer journey
Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online display and search engines, according to exclusive new research published today by ClickZ Intelligence.
Why banks are becoming customer-centric organizations
Increasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if they want to thrive in a digitally disrupted environment. Here's a look at why this is the case, and what banks are doing to rise to the challenge.
QQ: The biggest digital platform you’ve never heard of
QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown outside of its home country of China, despite its huge size? And what do brands who are considering marketing on QQ need to know about it?
What do CMOs need to know about cybersecurity?
Cybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. But while all who work across your business need to understand the basics of cybersecurity, CMOs have a special responsibility to ensure they are mitigating risk and are prepared in the event of a possible breach. Here are five things CMOs need to know.
Five tools to automate lead nurturing in sales
Lead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and increase conversions.
How to achieve true omnichannel relevance
As digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience across all touchpoints risk the costly fate of irrelevance. But how can modern marketers spend less time inside marketing tools, and more time crafting narratives that resonate across all channels?
