What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? read more ..
What can marketers gain from collecting and integrating touchpoint data into the CRM system? read more ..
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recalls ... read more
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?