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Optimizing mass personalization with psychographic user journeys

Personalization Optimizing mass personalization with psychographic user journeys

26m Franklin Parrish

Optimizing mass personalization with psychographic...

Mass personalization campaigns are designed to build and enhance user engagement throughout the digital experience. Franklin Parrish explains how to d...

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iOS 14 uncovers measurement vulnerabilities for business

iOS 14 uncovers measurement vulnerabilities for business

5d Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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Sonic branding 101: A marketer’s toolkit for next-gen connection through sound

Sonic Branding Sonic branding 101: A marketer’s toolkit for next-gen connection through sound

6d Michele Arnese

Sonic branding 101: A marketer’s toolkit for next-...

Sonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is co...

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Maximizing value marketing in unprecedented economic times

Strategy Maximizing value marketing in unprecedented economic times

1w Ahab Nimry

Maximizing value marketing in unprecedented econom...

While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging...

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Preparing for smart targeting in the wake of Apple's ATT framework

Data management Preparing for smart targeting in the wake of Apple's ATT framework

2w Adrienne Rice

Preparing for smart targeting in the wake of Apple...

With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...

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Greenwashing won't wash: How brands should communicate their ESG strategy

Strategy Greenwashing won't wash: How brands should communicate their ESG strategy

2w Edward Coram James

Greenwashing won't wash: How brands should communi...

Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...

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Maximize your video SEO in 2023: Proven strategies for success

SEO Maximize your video SEO in 2023: Proven strategies for success

3w Benjamin Broomfield

Maximize your video SEO in 2023: Proven strategies...

A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read More...

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iOS 14 uncovers measurement vulnerabilities for business

iOS 14 uncovers measurement vulnerabilities for business

5d Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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eCommerce advertising predictions for 2023

Analytics eCommerce advertising predictions for 2023

1m Jamie Bolton

eCommerce advertising predictions for 2023

How brands can leverage some of the key trends for 2023 to drive success in the ecommerce space Read More...

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The shifting sands of macro advertising and where OOH fits in

Digital Advertising The shifting sands of macro advertising and where OOH fits in

2w Matthew O’Connor

The shifting sands of macro advertising and where ...

Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read More...

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Greenwashing won't wash: How brands should communicate their ESG strategy

Strategy Greenwashing won't wash: How brands should communicate their ESG strategy

2w Edward Coram James

Greenwashing won't wash: How brands should communi...

Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...

View article
Preparing for smart targeting in the wake of Apple's ATT framework

Data management Preparing for smart targeting in the wake of Apple's ATT framework

2w Adrienne Rice

Preparing for smart targeting in the wake of Apple...

With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...

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How Meta lay-offs will impact social media marketing in 2023

Social How Meta lay-offs will impact social media marketing in 2023

1m Ed East

How Meta lay-offs will impact social media marketi...

Advertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...

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How Nickelodeon’s influencer families are creating benchmark-breaking content

Influencer Marketing How Nickelodeon’s influencer families are creating benchmark-breaking content

3w Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

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Case Studies

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Case Study How Pandora’s out-of-home 3D billboard celebrated Black Music Month

2m Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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How Publicis Sapient scaled video marketing into a storytelling studio

Case Study How Publicis Sapient scaled video marketing into a storytelling studio

3m Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

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Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

Brand utility Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

4m Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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How Honda used Twitch to drive its audience to the Metaverse

Case Study How Honda used Twitch to drive its audience to the Metaverse

5m Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

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How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

B2B How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

5m Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch

Case Study How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch

6m Benjamin Broomfield

How Irish Spring's ‘gaming shower’ marketing activ...

“As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to ...

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Alexa, show me Tripadvisor's voice-activated marketing strategy

Case Study Alexa, show me Tripadvisor's voice-activated marketing strategy

6m Benjamin Broomfield

Alexa, show me Tripadvisor's voice-activated marke...

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...

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Resources

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STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

Whitepaper | Advertising & Promotion STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

1m

STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Progress over process: The principles of exceptional marketing leadership

Podcast | Leadership Progress over process: The principles of exceptional marketing leadership

2m

Progress over process: The principles of exception...

“You need to create an environment and a culture that allows people to experiment and innovate. Create an environment that favors progress over perfec...

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Margaret Molloy: The power of simplicity

Podcast | Digital Leaders Margaret Molloy: The power of simplicity

2m

Margaret Molloy: The power of simplicity

“The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Read More...

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Darrell Alfonso: The attributes of an effective martech stack

Podcast | Marketing Technology Darrell Alfonso: The attributes of an effective martech stack

2m

Darrell Alfonso: The attributes of an effective ma...

A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...

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Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

2m

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

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Sports sponsorship: Vista and Liverpool FC's match-winning model

Podcast | Strategy Sports sponsorship: Vista and Liverpool FC's match-winning model

3m

Sports sponsorship: Vista and Liverpool FC's match...

Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...

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Events

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How Heineken USA, Mattel and VF Corporation won their customer data strategy

Webinar How Heineken USA, Mattel and VF Corporation won their customer data strategy

4m

How Heineken USA, Mattel and VF Corporation won th...

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approa...

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Building an Integrated Search Strategy

Webinar Building an Integrated Search Strategy

11m

Building an Integrated Search Strategy

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this w...

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Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

Webinar Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

1y

Technical SEO: Marketing’s ‘Secret Weapon’ for the...

Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly...

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ClickZ Experience

Virtual Experience ClickZ Experience

2y

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

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Roundtable: 3 Trends Challenger Brands Need To Know and Act On

Roundtable Roundtable: 3 Trends Challenger Brands Need To Know and Act On

2y

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

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How to Identify Site Quality for Link Building

Webinar How to Identify Site Quality for Link Building

2y

How to Identify Site Quality for Link Building

How do you identify site quality for a positive impact on ranking and identify potential landmines sitting and waiting to blow up your site? Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

2y Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

2y Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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