In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety. But ecommerce has flipped the script on what makes a successful retail brand; and increasingly it is the smaller and more nimble retailers - or those who act that way - who are seeing success.
A growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operating a successful chatbot can be a challenge. Here are seven reasons why chatbots might not deliver the results they promise.
Mary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section focused on the trends shaping the internet and the digital economy in China. What opportunities does it highlight for marketers looking to capitalize on this huge potential growth area?
At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience alive in bricks and mortar.
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affected, and maintain your Page's reach in the midst of the changes.
For years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't enough. Here's how technology is enabling marketers to go from understanding to influencing their customers' journeys.
The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing and advertising.
The fashion industry is not exempt from the appeal of interactive realities, such as virtual and augmented reality, which promise to change the face of shopping.
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Internet Trends Report 2017 looks at how social media has affected customer service.
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut through the noise and find out who can deliver?
With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll look at the 'must-knows' on how to achieve a data-driven attribution model and tailor it to the needs of your brand.
According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts to almost $33 billion in ad spend. But ironically, what constitutes "programmatic" is still the source of significant confusion among marketers.
A data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure your data is clean and accurate?
Mary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it means for various industries. Here's why marketers should be taking notice.
In an exclusive guest post for ClickZ, Stuart Last, COO at audioBoom, explains who is listening to podcasts, what they are buying, and how brands can capitalize on this behavior.
It might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to connect with more personally. But in fact the opposite is actually true.
A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. ... read more
Over the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what does it mean without a data-driven strategy, and is machine learning the answer?
For years, marketers have scrutinized every aspect of the customer journey–but it is becoming increasingly apparent that just understanding it isn’t enough. Here’s how technology is enabling marketers to go from understanding to influencing their customers’ journeys.
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here’s how to make sure you aren’t affected, and maintain your Page’s reach in the midst of the changes.
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker’s Internet Trends Report 2017 looks at how social media has affected customer service.
At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience alive in bricks and mortar.
