How machine learning can help you optimize your website’s UX
For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion?
Artificial intelligence in action: 5 brands brilliantly executing AI
AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech giants, here are five consumer brands utilizing AI in innovative and interesting ways.
How are traditional banks competing for customers in a digitally disrupted industry?
Big banks might have been too big to fail, but they're not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial services market, challenger banks are taking aim at the customer bases of their larger competitors. Here's how traditional banks are fighting back and attempting to convince their customers to stay put.
5 cross-platform automation tools to improve your team’s efficiency
Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts.
Should brands bring their programmatic advertising in-house?
Over the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmatic in-house. But moving programmatic in-house can be a complex process, and needs to be financially viable. Here are 3 questions brands should ask themselves before making the change.
October | From the dotcom boom to digital transformation: Tom Puthiyamadam, PwC
Tom Puthiyamadam, Global Digital Leader at PricewaterhouseCoopers and ClickZ’s featured Digital Leader for October, discusses how to digitally transform your workforce, and how artificial intelligence can give human workers an innate superpower.
How to carry out an effective PPC competitor analysis
Paid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weaknesses of each to ensure their optimal use. How should advertisers plan for and execute their PPC competitor analyses?
Exclusive research: The growing role of Amazon in the customer journey
Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online display and search engines, according to exclusive new research published today by ClickZ Intelligence.
Why banks are becoming customer-centric organizations
Increasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if they want to thrive in a digitally disrupted environment. Here's a look at why this is the case, and what banks are doing to rise to the challenge.
QQ: The biggest digital platform you’ve never heard of
QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown outside of its home country of China, despite its huge size? And what do brands who are considering marketing on QQ need to know about it?
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What do CMOs need to know about cybersecurity?
Cybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. But while all who work across your business need to understand the basics of cybersecurity, CMOs have a special responsibility to ensure they are mitigating risk and are prepared in the event of a possible breach. Here are five things CMOs need to know.
Five tools to automate lead nurturing in sales
Lead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and increase conversions.
How to achieve true omnichannel relevance
As digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience across all touchpoints risk the costly fate of irrelevance. But how can modern marketers spend less time inside marketing tools, and more time crafting narratives that resonate across all channels?
In-app advertising vs mobile web advertising: Which is the better investment?
Mobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobile web ads versus in-app ads?
How to use behavioral data to enhance your website’s conversion rate
Modern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insight isn't always a breeze. Here are some tips on how best to use the data you collect.
What does the future hold for email? We asked our readers
All last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ideas underpinning the future of email. But at the same time, we really wanted to know what our readers at ClickZ thought the future had in store.
Round-up: The Future of Email
As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations taking place in the field. Here's a handy round-up of each article in the series.
How these 11 brands are nailing cart abandonment emails
Cart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversion rate. But as with all types of email marketing, you need to get the approach just right in order to have the best chances of success.
