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Making sense of martech when brands use 28 vendors and counting

Marketing Technology Making sense of martech when brands use 28 vendors and counting

1h Kenna Hilburn

Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

Marketing Technology Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

2h Jacqueline Dooley

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

Ecommerce & Sales Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

1d Kimberly Collins

Consumers expect high EQ from brands, especially for purchases >$100

Ecommerce Consumers expect high EQ from brands, especially for purchases >$100

1d Emily Alford

Video marketing trends CMOs need to know

Video Marketing Video marketing trends CMOs need to know

4d Eoin Dowdall

WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Emerging Technology WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

4d Tereza Litsa

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From CMS to CXP: What the future of content management will look like

Content Marketing From CMS to CXP: What the future of content management will look like

2w Matthew Baier

There are three CMO archetypes, but only one is best for driving growth

Strategy & Leadership There are three CMO archetypes, but only one is best for driving growth

3w Biljana Cvetanovski

60% of podcast listeners report looking up a product or service after hearing an ad

Marketing Technology 60% of podcast listeners report looking up a product or service after hearing an ad

6d Kimberly Collins

Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

Ecommerce & Sales Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

1w Kimberly Collins

Only 8% of stores use live chat correctly, new report says

Chatbots Only 8% of stores use live chat correctly, new report says

1w Kimberly Collins

Why marketing attribution hasn’t lived up to the hype—yet

Marketing Technology Why marketing attribution hasn’t lived up to the hype—yet

6d Trevor Testwuide

Internet cookies: From 1994 to 2019, and the industry shifts of the future

Digital Marketing Internet cookies: From 1994 to 2019, and the industry shifts of the future

2w Scott Howe

Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

Emerging Technology Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

2w Emily Alford

Events

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[Webinar] How to Turn Your Website into a Lead Generation Machine

Upcoming

Webinar [Webinar] How to Turn Your Website into a Lead Generation Machine

6d

[Webinar] Driving Sales Enablement Success Through B2B Content Marketing Orchestration

Webinar [Webinar] Driving Sales Enablement Success Through B2B Content Marketing Orchestration

2w

[Webinar] The Customer Data Maturity Model: Where do you sit?

Webinar [Webinar] The Customer Data Maturity Model: Where do you sit?

4w

[Webinar] Why Predictive Analytics is the Most Promising Technology for 2020

Webinar [Webinar] Why Predictive Analytics is the Most Promising Technology for 2020

1m

[Webinar] Mastering Marketing for Your DTC Brand

Webinar [Webinar] Mastering Marketing for Your DTC Brand

2m

[On-Demand Webinar] New Ways to Win in Paid Search with Call Analytics and AI

Webinar [On-Demand Webinar] New Ways to Win in Paid Search with Call Analytics and AI

2m

[Webinar] Personalization, Data and the Experience Business of Travel

Webinar [Webinar] Personalization, Data and the Experience Business of Travel

3m

[Webinar] The Consumerization of Healthcare

Webinar [Webinar] The Consumerization of Healthcare

3m

Resources

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What Customers Expect in the Age of AI

Whitepaper | AI What Customers Expect in the Age of AI

1d

B2B Perspective on Generating and Nurturing Leads to Create Demand

Whitepaper | Campaigns B2B Perspective on Generating and Nurturing Leads to Create Demand

4d

Marketing's New M.O.

Whitepaper | Digital Marketing Marketing's New M.O.

6d

Digital Agencies in 2020: A Glimpse into the Future

Whitepaper | Agency Spotlight Digital Agencies in 2020: A Glimpse into the Future

3w

The Ultimate Agency Guide to Video Marketing

Whitepaper | Content Marketing The Ultimate Agency Guide to Video Marketing

3w

Customer Data Excellence Report

Whitepaper | Analytics Customer Data Excellence Report

4w