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Martech funding roundup: Improvado, Bridge Connector, 6sense

Marketing Technology Martech funding roundup: Improvado, Bridge Connector, 6sense

8h Kamaljeet Kalsi

The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

Data & Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

11h Emily Alford

How do you measure a good click-through rate (CTR) for PPC?

Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

14h Tereza Litsa

Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Marketing Technology Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

1d Kimberly Collins

CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

2d Luke Richards

How to structure your Amazon Advertising account for success

Digital Advertising How to structure your Amazon Advertising account for success

2d Matt Strietelmeier

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6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email & Automation 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

2w Mike O'Brien

Martech landscape 2019: Three trends for the growth of marketing technology

Marketing Technology Martech landscape 2019: Three trends for the growth of marketing technology

2w Emily Alford

The science of email marketing: How psychology can help email open rates

Email Marketing The science of email marketing: How psychology can help email open rates

2w Emily Alford

Omnichannel marketing automation statistics for 2019

Email & Automation Omnichannel marketing automation statistics for 2019

2w Kimberly Collins

IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

2w Kimberly Collins

Data: Martech budgets grow more than 30% in 2019

Industry Developments Data: Martech budgets grow more than 30% in 2019

2w Luke Richards

The 10 types of content and experience platforms: Which are best for your business?

Content The 10 types of content and experience platforms: Which are best for your business?

3w Jonathan Brown

Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Industry Developments Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

3w Kimberly Collins

Events

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[Webinar] Build Higher-Converting Audiences in Facebook & Google Ads with First-Party Data

Webinar [Webinar] Build Higher-Converting Audiences in Facebook & Google Ads with First-Party Data

1m

[Webinar] Video + your content marketing strategy: How to determine if there’s really a fit

Upcoming

Webinar [Webinar] Video + your content marketing strategy: How to determine if there’s really a fit

2m

Digital Leaders: The State of Marketing Measurement, Attribution & Data Management

Digital Leaders Forum Digital Leaders: The State of Marketing Measurement, Attribution & Data Management

3m

MarTech Happy Hour: Ecommerce Disruption

MarTech Happy Hour MarTech Happy Hour: Ecommerce Disruption

3m New York

[Webinar] Goodbye, digital abandonment. Hello 3X ROI!

Webinar [Webinar] Goodbye, digital abandonment. Hello 3X ROI!

3m

[Webinar] Survey Data: Top 5 Search Trends for 2019

Webinar [Webinar] Survey Data: Top 5 Search Trends for 2019

3m

The Marketing Technology Awards 2019

Awards The Marketing Technology Awards 2019

3m New York

[Webinar] The State of Marketing Measurement, Attribution & Data Management

Webinar [Webinar] The State of Marketing Measurement, Attribution & Data Management

5m

Resources

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Start Small & Grow: The Best Approach for Making the Most of Your Data

Whitepaper | Data & Analytics Start Small & Grow: The Best Approach for Making the Most of Your Data

1d

The Cutting Edge of eCommerce

Whitepaper | Conversion & ROI The Cutting Edge of eCommerce

1d

2019 B2B Marketing Trends: Insights from the Frontlines

Whitepaper | Digital Marketing 2019 B2B Marketing Trends: Insights from the Frontlines

2d

App Audience Building: How to get, onboard & keep valuable app users

Whitepaper | Actionable Analysis App Audience Building: How to get, onboard & keep valuable app users

1w

The Science To Winning The Inbox

Whitepaper | Email Marketing The Science To Winning The Inbox

2w

Getting Started with Responsive Search Ads

Whitepaper | Emerging Technology Getting Started with Responsive Search Ads

2w