Latest

View More
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

4m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
Warner Bros. Discovery Introduces Advanced Advertising on Max
Advertising & Promotion

Warner Bros. Discovery Introduces Advanced Advertising on Max

3d Priscilla Soedarpo

Warner Bros. Discovery Introduces Advanced Adverti...

Warner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform,...

View article
Gordon Ramsay's Role as Welch's Chief Fruit Officer
Content Marketing

Gordon Ramsay's Role as Welch's Chief Fruit Officer

3d Priscilla Soedarpo

Gordon Ramsay's Role as Welch's Chief Fruit Office...

Welch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Offic...

View article
Motorway's Strategic Marketing Overhaul
Digital Marketing

Motorway's Strategic Marketing Overhaul

4d ClickZ

Motorway's Strategic Marketing Overhaul

Motorway, a noteworthy player in the online car marketplace industry, is undergoing a significant marketing transformation, transitioning from relying...

View article
The Race for Gold in Olympic Advertising
Advertising & Promotion

The Race for Gold in Olympic Advertising

4d ClickZ

The Race for Gold in Olympic Advertising

The Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...

View article
Samsung Launches Insights Planner for TV Campaigns
Advertising & Promotion

Samsung Launches Insights Planner for TV Campaigns

5d ClickZ

Samsung Launches Insights Planner for TV Campaigns

Samsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning...

View article
Get the latest analysis and reports delivered to your inbox daily

Case Studies

View more
How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart
Case Study

How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart

1m ClickZ News Staff

How a $600 Startup Inked Its Way into Walmart and ...

Mad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, t...

View article
Cision and Reddit Forge Expanded Partnership
Case Study

Cision and Reddit Forge Expanded Partnership

2m ClickZ News Staff

Cision and Reddit Forge Expanded Partnership

Cision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to h...

View article
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

2m Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

View article
Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

10m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

View article
Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

View article
How Pandora’s out-of-home 3D billboard celebrated Black Music Month
Case Study

How Pandora’s out-of-home 3D billboard celebrated Black Music Month

1y Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

View article
How Publicis Sapient scaled video marketing into a storytelling studio
Case Study

How Publicis Sapient scaled video marketing into a storytelling studio

2y Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

View article

Resources

View more
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

3m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

4m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

10m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

1y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource
Data Analytics in Marketing
Whitepaper | Digital Transformation

Data Analytics in Marketing

1y

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

View resource
Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
Whitepaper | Digital Transformation

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...

1y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

View resource

Events

View more
How Heineken USA, Mattel and VF Corporation won their customer data strategy
Webinar

How Heineken USA, Mattel and VF Corporation won their customer data strategy

25 October 2022
In partnership with  Fospha
2y

How Heineken USA, Mattel and VF Corporation won th...

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approa...

View event
Building an Integrated Search Strategy
Webinar

Building an Integrated Search Strategy

9 March 2022
2y

Building an Integrated Search Strategy

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this w...

View event
Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age
Webinar

Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

2 December 2021
3y

Technical SEO: Marketing’s ‘Secret Weapon’ for the...

Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly...

View event
ClickZ Experience
Virtual Experience

ClickZ Experience

27 October 2021
3y

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

View event
Roundtable: 3 Trends Challenger Brands Need To Know and Act On
Roundtable

Roundtable: 3 Trends Challenger Brands Need To Know and Act On

9 September 2021
3y

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

View event
How to Identify Site Quality for Link Building
Webinar

How to Identify Site Quality for Link Building

20 May 2024
3y

How to Identify Site Quality for Link Building

How do you identify site quality for a positive impact on ranking and identify potential landmines sitting and waiting to blow up your site? Read More...

View event
Why Immersive Content Needs to Be Part of your 2021 Strategy
Peer Network

Why Immersive Content Needs to Be Part of your 2021 Strategy

4 December 2020
3y Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

View event
Marketing Innovation Forum: Ecommerce Transformation
Summit

Marketing Innovation Forum: Ecommerce Transformation

10 December 2020
4y Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

View event