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View MoreThe Great Scale-Up: Retailers Going All In on In-Store
The Great Scale-Up: Retailers Going All In on In-S...
In-store retail media is no longer a “does it work?” question. It’s a “can you operate it?” question. At NRF, leaders from CVS, Loblaw, and STRATACACH...
View articleWhat Fanatics and Dick’s Sporting Goods reveal about the next era of retail...
What Fanatics and Dick’s Sporting Goods reveal abo...
Fanatics and Dick’s Sporting Goods are taking opposite paths, one digital, one physical, but their retail marketing strategy is built on the same idea...
View articleBuilding the AI-ready enterprise: How JD Sports is scaling smarter
Building the AI-ready enterprise: How JD Sports is...
Agentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleThe AI Platform Shift and the Opportunity Ahead for Retail
The AI Platform Shift and the Opportunity Ahead fo...
At NRF'26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) a...
View articleDoes In-Store Digital Signage Actually Work? Four Years of Data Say Yes
Does In-Store Digital Signage Actually Work? Four ...
At an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleHow Beauty Marketing Will Really Work in 2026
How Beauty Marketing Will Really Work in 2026
For much of the past decade, beauty marketing rewarded speed. Faster launches, faster content cycles, faster feedback loops… That model is losin...
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More...
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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