The best (and worst) ways airlines use Twitter for customer service
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make ... read more
From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. read more ..
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make ... read more
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last ... read more
The checkout user experience matters a lot. While retailers seem to have ironed out many of the major conversion killers over the ... read more
With the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in ... read more
No company these days can ignore the impact that social media has on customer service or client service. Many companies have literally ... read more
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and ... read more
This year saw the 30th anniversary of the influential South by Southwest (SXSW) digital festival in Austin, Texas, and in those three decades ... read more
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison ... read more
Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors.
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But ... read more
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the ... read more
We’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach ... read more
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google ... read more
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward ... read more
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.