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Harness 2022's holiday marketing data strategy to win the next one's

Competition Harness 2022's holiday marketing data strategy to win the next one's

2d Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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How Warner Bros. Discovery is scaling email personalization

Personalization How Warner Bros. Discovery is scaling email personalization

2d Benjamin Broomfield

How Warner Bros. Discovery is scaling email person...

The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...

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Are you ready for zero-party data?

Data management Are you ready for zero-party data?

5d Tim Ringel

Are you ready for zero-party data?

In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies contin...

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Case Study How Pandora’s out-of-home 3D billboard celebrated Black Music Month

1w Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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Seven digital marketing budget optimization tips for 2023

Marketing budget Seven digital marketing budget optimization tips for 2023

2w Neal Schaffer

Seven digital marketing budget optimization tips f...

Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try t...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

2w Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Seven digital marketing budget optimization tips for 2023

Marketing budget Seven digital marketing budget optimization tips for 2023

2w Neal Schaffer

Seven digital marketing budget optimization tips f...

Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try t...

View article
How Warner Bros. Discovery is scaling email personalization

Personalization How Warner Bros. Discovery is scaling email personalization

2d Benjamin Broomfield

How Warner Bros. Discovery is scaling email person...

The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...

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Measuring metaverse success without traditional identity resolution capabilities

Metaverse Measuring metaverse success without traditional identity resolution capabilities

3w Jason Alan Snyder

Measuring metaverse success without traditional id...

The metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to m...

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Are you ready for zero-party data?

Data management Are you ready for zero-party data?

5d Tim Ringel

Are you ready for zero-party data?

In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies contin...

View article
Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

1w

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Case Study How Pandora’s out-of-home 3D billboard celebrated Black Music Month

1w Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

B2B The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

3w Ty Heath and Benjamin Broomfield

The cash flow funnel: A new B2B marketing funnel t...

Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...

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WATCH: Cutting marketing budgets during a recession is a bad idea

Content Marketing WATCH: Cutting marketing budgets during a recession is a bad idea

2w Liam Joyce

WATCH: Cutting marketing budgets during a recessio...

Many brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...

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Case Studies

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Case Study How Pandora’s out-of-home 3D billboard celebrated Black Music Month

1w Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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How Publicis Sapient scaled video marketing into a storytelling studio

Case Study How Publicis Sapient scaled video marketing into a storytelling studio

4w Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

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Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

Brand utility Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

1m Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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How Honda used Twitch to drive its audience to the Metaverse

Case Study How Honda used Twitch to drive its audience to the Metaverse

3m Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

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How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

B2B How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

3m Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch

Case Study How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch

4m Benjamin Broomfield

How Irish Spring's ‘gaming shower’ marketing activ...

“As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to ...

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Alexa, show me Tripadvisor's voice-activated marketing strategy

Case Study Alexa, show me Tripadvisor's voice-activated marketing strategy

4m Benjamin Broomfield

Alexa, show me Tripadvisor's voice-activated marke...

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...

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Resources

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Darrell Alfonso: The attributes of an effective martech stack

Podcast | Marketing Technology Darrell Alfonso: The attributes of an effective martech stack

1d

Darrell Alfonso: The attributes of an effective ma...

A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...

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Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

1w

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

View resource
Sports sponsorship: Vista and Liverpool FC's match-winning model

Podcast | Strategy Sports sponsorship: Vista and Liverpool FC's match-winning model

2w

Sports sponsorship: Vista and Liverpool FC's match...

Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...

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A Guide to Understanding How IP Data Helps Marketers

Whitepaper | Digital Marketing A Guide to Understanding How IP Data Helps Marketers

3w

A Guide to Understanding How IP Data Helps Markete...

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Viral is vanity: The biggest pitfalls damaging your social media ROI

Podcast | ROI Marketing Viral is vanity: The biggest pitfalls damaging your social media ROI

3w

Viral is vanity: The biggest pitfalls damaging you...

“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...

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How breaking down marketing silos helped PwC reimagine its global strategy

Podcast | Strategy How breaking down marketing silos helped PwC reimagine its global strategy

4w

How breaking down marketing silos helped PwC reima...

"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...

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Events

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How Heineken USA, Mattel and VF Corporation won their customer data strategy

Webinar How Heineken USA, Mattel and VF Corporation won their customer data strategy

2m

How Heineken USA, Mattel and VF Corporation won th...

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approa...

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Building an Integrated Search Strategy

Webinar Building an Integrated Search Strategy

9m

Building an Integrated Search Strategy

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this w...

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Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

Webinar Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

1y

Technical SEO: Marketing’s ‘Secret Weapon’ for the...

Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly...

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ClickZ Experience

Virtual Experience ClickZ Experience

1y

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

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Roundtable: 3 Trends Challenger Brands Need To Know and Act On

Roundtable Roundtable: 3 Trends Challenger Brands Need To Know and Act On

1y

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

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How to Identify Site Quality for Link Building

Webinar How to Identify Site Quality for Link Building

2y

How to Identify Site Quality for Link Building

How do you identify site quality for a positive impact on ranking and identify potential landmines sitting and waiting to blow up your site? Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

2y Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

2y Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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