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Five senior marketing roles that will dictate brand success in 2022

Digital Leaders Five senior marketing roles that will dictate brand success in 2022

1w Michael Collins

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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Putting people first: The path to building a digital center of excellence

Collaboration Putting people first: The path to building a digital center of excellence

2w Elizabeth Roscoe

Putting people first: The path to building a digit...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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Three trends to watch in 2022

Digital Leaders Three trends to watch in 2022

2w Nicola Mendelsohn CBE

Three trends to watch in 2022

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Advertising Future-proofing 2022 strategies: four things marketers need to know

3w Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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ClickZ's 5 most popular articles of 2021

Digital Marketing ClickZ's 5 most popular articles of 2021

1m Elizabeth Roscoe

ClickZ's 5 most popular articles of 2021

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...

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CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

1m Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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Get the latest analysis and reports delivered to your inbox daily

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How to Evaluate & Implement AI-Powered Knowledge Management

Whitepaper | AI & Automation How to Evaluate & Implement AI-Powered Knowledge Management

1m

How to Evaluate & Implement AI-Powered Knowledge M...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Survey: Nearly 100% of social media users visit at least four platforms a day

Digital Marketing Survey: Nearly 100% of social media users visit at least four platforms a day

3y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

1m Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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2022 ABM Planning Deck

Whitepaper | ABM 2022 ABM Planning Deck

2m

2022 ABM Planning Deck

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Customer Engagement Strategies That Boost Retention

Whitepaper | Digital Marketing Customer Engagement Strategies That Boost Retention

2w

Customer Engagement Strategies That Boost Retentio...

Whilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...

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4 Digital Tools for Trend Scouting and Ideation

Marketing 4 Digital Tools for Trend Scouting and Ideation

8y Thomas Mueller

4 Digital Tools for Trend Scouting and Ideation

In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Her...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Advertising Future-proofing 2022 strategies: four things marketers need to know

3w Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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Media Planning for eCPA and Other Performance Metrics

Media Media Planning for eCPA and Other Performance Metrics

12y Hollis Thomases

Media Planning for eCPA and Other Performance Metr...

How to calculate effective CPA and help your media plan. Read More...

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Case Studies

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

AR & VR Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

1m Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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Finger lickin’... bad?

Advertising & Promotion Finger lickin’... bad?

2m Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

3m Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

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How Epicor transformed into a human-first Masterbrand

Case Study How Epicor transformed into a human-first Masterbrand

3m Kamaljeet Kalsi

How Epicor transformed into a human-first Masterbr...

A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...

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Fazoli’s Restaurants: Driving loyalty with app-based program

Case Study Fazoli’s Restaurants: Driving loyalty with app-based program

3m Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

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No limits, no budget: How Asics built the Eternal Run campaign

Case Study No limits, no budget: How Asics built the Eternal Run campaign

4m Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

AI & Automation Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

5m Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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Events

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Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

Webinar Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

2m

Technical SEO: Marketing’s ‘Secret Weapon’ for the...

Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly...

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ClickZ Experience

Virtual Experience ClickZ Experience

6m

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

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Roundtable: 3 Trends Challenger Brands Need To Know and Act On

Roundtable Roundtable: 3 Trends Challenger Brands Need To Know and Act On

6m

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

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Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

1y Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

1y Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Marketing Automation

Summit Marketing Innovation Forum: Marketing Automation

1y Virtual Event (11am ET, 4pm BST)

Marketing Innovation Forum: Marketing Automation

A virtual half-day event with Demandbase, Mailchimp & McKinsey exploring the latest technologies and strategies to harness the power of automation. Re...

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Masterclass: What CMOs need to know about SEO

Webinar Masterclass: What CMOs need to know about SEO

1y Webinar (1pm ET, 6pm BST)

Masterclass: What CMOs need to know about SEO

DeepCrawl’s Director of Technical SEO Consulting, Ashley Berman Hale, shares insights and advice on how CMOs can stay ahead of competitors, reach new ...

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Emerging from uncertainty: The time for marketers to shine

Peer Network Emerging from uncertainty: The time for marketers to shine

1y Zoom Call (10am ET, 3pm GMT)

Emerging from uncertainty: The time for marketers ...

The Trade Desk's Philippa Snare will consider the changing ways consumers are engaging with and consuming media, and the subsequent impact of these ch...

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Resources

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Modular Content Is The Key To Customizing Experiences At Scale

Whitepaper | Content & Experience Modular Content Is The Key To Customizing Experiences At Scale

7d

Modular Content Is The Key To Customizing Experien...

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections ...

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See Content Value Clearly With Return On Effort

Whitepaper | Content & Experience See Content Value Clearly With Return On Effort

7d

See Content Value Clearly With Return On Effort

Keep your finger on the pulse of content performance for better visibility, agility, and prioritization. Emails have been sent and opened, blogs have ...

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Customer Engagement Strategies That Boost Retention

Whitepaper | Digital Marketing Customer Engagement Strategies That Boost Retention

2w

Customer Engagement Strategies That Boost Retentio...

Whilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...

View resource
How to Evaluate & Implement AI-Powered Knowledge Management

Whitepaper | AI & Automation How to Evaluate & Implement AI-Powered Knowledge Management

1m

How to Evaluate & Implement AI-Powered Knowledge M...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

View resource
2022 ABM Planning Deck

Whitepaper | ABM 2022 ABM Planning Deck

2m

2022 ABM Planning Deck

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

View resource
Modular Content: Maximize Content Reuse, Optimize Content Budgets

Whitepaper | Digital Marketing Modular Content: Maximize Content Reuse, Optimize Content Budgets

2m

Modular Content: Maximize Content Reuse, Optimize ...

In the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...

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