How paid search and personalisation can work together
We don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one.
Just 36% of people entering the tech industry are women
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Seven ways marketers can use Twitter Moments
Twitter is opening Moments to all users and takes curation to the next level. What does this mean for brands? Twitter Moments ... read more
The six biggest consumer frustrations with ecommerce site search
Site search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not ... read more
13 time-saving Excel shortcuts & tips for marketers
Back in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d ... read more
Four ‘occasional use’ strategies to make your emails cool again
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as ... read more
What makes Instagram so appealing to advertisers?
Instagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did ... read more
The rise of the consumer activist
Consumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline ... read more
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is ... read more
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Do the world’s top restaurant websites have the mobile ingredients right?
All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites.
Paying to play on social media
Despite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both ... read more
Southwest Airlines is the tops for speedy Twitter customer service
With more and more customers turning to social platforms like Twitter when they need help with a company’s products or services, social customer care ... read more
Programmatic growing even faster than expected
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
12 companies hit with a Google manual penalty
Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 ... read more
YouTube ads drive way more searches per impression than television ads
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon accused of hiding best deals from customers
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more
Seven reasons tracking calls and conversions from brand keyword terms empowers marketers
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
