Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what do marketers need to know?
Digital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and researchers are speculating on what the next key disruptive technologies might be. But what skills should CMOs be looking for when hiring staff to use these technologies and those that follow?
Mobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American adults are “smartphone-only” internet users. But why are shoppers taking to their smartphones in such high numbers to buy clothing? Here's why mobile and fashion retail go together.
Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere near as big, powerful and rich as their entrenched competition, are finding success by revolutionizing the banking customer experience. Here are some of the ways they're doing it.
With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
Advances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
Digital marketers gathered in New York last week for the first Digital Leaders Forum, hosted by ClickZ in partnership with AVADO. This new series of networking events is intended help cut through the noise of the technological landscape. Here are some of the highlights.
YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mobile app. How can brands take advantage of the new social approach?
With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric service is so popular that in an effort to make themselves more attractive to Instagrammers, some businesses are designing their physical spaces to be more photogenic. Here's how.
Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make it difficult to work out which is the best fit for your business. Here are a the key concerns when making a decision.
As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it's more important than ever for brands to develop an Amazon-free strategy. But what are the key benefits and how can brands access them?
The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In the second installment of our series on AI-based predictive analytics, we look at 5 brands using predictive analytics to improve growth and performance.
Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast "The Growth Marketing Mindset: Using Data to Drive Engagement" looked at the key components of a successful growth marketing strategy, and how companies can harness behavioral and contextual data to deliver a personalized experience.
Social listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the different opportunities to improve their online presence, and in proving the worth of social media as a marketing tool. Here are nine reasons to invest in social listening technology.
Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article covers everything from building an email template to post-campaign optimization. So what can these email marketing tools help with?
The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quicker and more convenient to book travel - but this concentrates power in the hands of 'gatekeepers' like Google and Facebook. How can travel brands adapt and stay competitive?
Ecommerce Europe's latest research, "European Ecommerce Report 2017", has some fascinating insight into which countries are driving growth in the European ecommerce market and how trends differ between markets. We take a look at the key insights, and best practice for marketers looking to sell internationally.
The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificial intelligence, however, is having significantly more success. Here's how predictive analytics is allowing businesses to make accurate forecasts and drive improved performance.
With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
Advances in AI and predictive analytics will have ramifications beyond business’s technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
Mobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American adults are “smartphone-only” internet users. But why are shoppers taking to their smartphones in such high numbers to buy clothing? Here’s why mobile and fashion retail go together.
Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere near as big, powerful and rich as their entrenched competition, are finding success by revolutionizing the banking customer experience. Here are some of the ways they’re doing it.
