Advances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
Digital marketers gathered in New York last week for the first Digital Leaders Forum, hosted by ClickZ in partnership with AVADO. This new series of networking events is intended help cut through the noise of the technological landscape. Here are some of the highlights.
YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mobile app. How can brands take advantage of the new social approach?
With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric service is so popular that in an effort to make themselves more attractive to Instagrammers, some businesses are designing their physical spaces to be more photogenic. Here's how.
Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make it difficult to work out which is the best fit for your business. Here are a the key concerns when making a decision.
As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it's more important than ever for brands to develop an Amazon-free strategy. But what are the key benefits and how can brands access them?
The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In the second installment of our series on AI-based predictive analytics, we look at 5 brands using predictive analytics to improve growth and performance.
Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast "The Growth Marketing Mindset: Using Data to Drive Engagement" looked at the key components of a successful growth marketing strategy, and how companies can harness behavioral and contextual data to deliver a personalized experience.
Social listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the different opportunities to improve their online presence, and in proving the worth of social media as a marketing tool. Here are nine reasons to invest in social listening technology.
Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article covers everything from building an email template to post-campaign optimization. So what can these email marketing tools help with?
The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quicker and more convenient to book travel - but this concentrates power in the hands of 'gatekeepers' like Google and Facebook. How can travel brands adapt and stay competitive?
Ecommerce Europe's latest research, "European Ecommerce Report 2017", has some fascinating insight into which countries are driving growth in the European ecommerce market and how trends differ between markets. We take a look at the key insights, and best practice for marketers looking to sell internationally.
The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificial intelligence, however, is having significantly more success. Here's how predictive analytics is allowing businesses to make accurate forecasts and drive improved performance.
In the sea of digital disruption, the Consumer-Packaged Goods (CPG) industry has remained relatively stable. But change is inevitable; here’s how it might play out.
It's been a year since Instagram launched Stories, its Snapchat-inspired feature for publishing ephemeral content. One year on, who is the victor of the 'story wars'? And which platform ultimately has the better offering for brands?
The Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standard specifications and guidelines for advertising experiences. Here's what senior marketers and advertisers need to know about it.
A few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they largely went out of fashion. However, in an increasingly mobile world, signs are showing that the time might be right for a QR code comeback.
Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands when they least expect it. If they're able to respond quickly enough, they can sometimes reap significant rewards. Here's what brands need to know about rapid-response marketing.
As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it’s more important than ever for brands to develop an Amazon-free strategy. But what are the key benefits and how can brands access them?
With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric service is so popular that in an effort to make themselves more attractive to Instagrammers, some businesses are designing their physical spaces to be more photogenic. Here’s how.
Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make it difficult to work out which is the best fit for your business. Here are a the key concerns when making a decision.
The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In the second installment of our series on AI-based predictive analytics, we look at 5 brands using predictive analytics to improve growth and performance.
