Latest

View More
Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

AR & VR Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

18h Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

View article
New data sets will help marketers break their cookie addiction

Advertising & Promotion New data sets will help marketers break their cookie addiction

6d Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

View article
"Why should I budget for SEO?"

Digital Marketing "Why should I budget for SEO?"

1w Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

View article
The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

2w Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

View article
Finger lickin’... bad?

Advertising & Promotion Finger lickin’... bad?

3w Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

View article
Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

3w Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

View article
Get the latest analysis and reports delivered to your inbox daily

Most Popular

View More
The future of marketing measurement: how to win in the world of data

Whitepaper | Digital Marketing The future of marketing measurement: how to win in the world of data

3w

The future of marketing measurement: how to win in...

Marketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...

View resource
No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

1m Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

View article
SEO Budget Planning

Whitepaper | Advertising & Promotion SEO Budget Planning

3w

SEO Budget Planning

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

View resource
Five ways brands can spark Q4 (and 2022) with influencer marketing

Digital Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing

4w Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

View article
Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

1m Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

View article
Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

3w Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

View article
2022 ABM Planning Deck

Whitepaper | ABM 2022 ABM Planning Deck

7d

2022 ABM Planning Deck

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

View resource
"Why should I budget for SEO?"

Digital Marketing "Why should I budget for SEO?"

1w Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

View article

Case Studies

View more
Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

AR & VR Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

18h Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

View article
Finger lickin’... bad?

Advertising & Promotion Finger lickin’... bad?

3w Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

View article
No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

1m Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

View article
How Epicor transformed into a human-first Masterbrand

Case Study How Epicor transformed into a human-first Masterbrand

1m Kamaljeet Kalsi

How Epicor transformed into a human-first Masterbr...

A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...

View article
Fazoli’s Restaurants: Driving loyalty with app-based program

Case Study Fazoli’s Restaurants: Driving loyalty with app-based program

2m Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

View article
No limits, no budget: How Asics built the Eternal Run campaign

Case Study No limits, no budget: How Asics built the Eternal Run campaign

3m Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

View article
Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

AI & Automation Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3m Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

View article

Events

View more
Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

Webinar Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

4w

Technical SEO: Marketing’s ‘Secret Weapon’ for the...

Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly...

View event
ClickZ Experience

Virtual Experience ClickZ Experience

4m

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

View event
Roundtable: 3 Trends Challenger Brands Need To Know and Act On

Roundtable Roundtable: 3 Trends Challenger Brands Need To Know and Act On

5m

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

View event
Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

1y Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

View event
Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

1y Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

View event
Marketing Innovation Forum: Marketing Automation

Summit Marketing Innovation Forum: Marketing Automation

1y Virtual Event (11am ET, 4pm BST)

Marketing Innovation Forum: Marketing Automation

A virtual half-day event with Demandbase, Mailchimp & McKinsey exploring the latest technologies and strategies to harness the power of automation. Re...

View event
Masterclass: What CMOs need to know about SEO

Webinar Masterclass: What CMOs need to know about SEO

1y Webinar (1pm ET, 6pm BST)

Masterclass: What CMOs need to know about SEO

DeepCrawl’s Director of Technical SEO Consulting, Ashley Berman Hale, shares insights and advice on how CMOs can stay ahead of competitors, reach new ...

View event
Emerging from uncertainty: The time for marketers to shine

Peer Network Emerging from uncertainty: The time for marketers to shine

1y Zoom Call (10am ET, 3pm GMT)

Emerging from uncertainty: The time for marketers ...

The Trade Desk's Philippa Snare will consider the changing ways consumers are engaging with and consuming media, and the subsequent impact of these ch...

View event

Resources

View more
2022 ABM Planning Deck

Whitepaper | ABM 2022 ABM Planning Deck

7d

2022 ABM Planning Deck

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

View resource
Modular Content: Maximize Content Reuse, Optimize Content Budgets

Whitepaper | Digital Marketing Modular Content: Maximize Content Reuse, Optimize Content Budgets

7d

Modular Content: Maximize Content Reuse, Optimize ...

In the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...

View resource
The future of marketing measurement: how to win in the world of data

Whitepaper | Digital Marketing The future of marketing measurement: how to win in the world of data

3w

The future of marketing measurement: how to win in...

Marketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...

View resource
SEO Budget Planning

Whitepaper | Advertising & Promotion SEO Budget Planning

3w

SEO Budget Planning

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

View resource
Data-Driven Market Research and Competitive Analysis

Whitepaper | Digital Marketing Data-Driven Market Research and Competitive Analysis

1m

Data-Driven Market Research and Competitive Analys...

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

View resource
Email marketing: tapping into data goldmines

Whitepaper Email marketing: tapping into data goldmines

2m

Email marketing: tapping into data goldmines

Today’s most valuable resource is data. Luckily, there is an abundance of it available. In fact, internet users generate some 2.5 quintillion bytes of...

View resource