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Martech news roundup: Optimizely, Adobe, NextRoll

Marketing Technology Martech news roundup: Optimizely, Adobe, NextRoll

3d Kimberly Collins

Using AI chatbots to transform the marketing landscape

AI Using AI chatbots to transform the marketing landscape

3d John Ejiofor

Optimizely speeds up site testing with new Performance Edge

Data & Analytics Optimizely speeds up site testing with new Performance Edge

4d Barry Levine

How S’well uses Curalate to drive sales with AI + user-generated content

Content How S’well uses Curalate to drive sales with AI + user-generated content

4d Jacqueline Dooley

AI: McKinsey research forecasts positive impact of technology on job security and well-being

AI AI: McKinsey research forecasts positive impact of technology on job security and well-being

5d Luke Richards

Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

Data & Analytics Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

6d Barry Levine

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How Pardot optimized their website into a lead generation machine

Digital Marketing How Pardot optimized their website into a lead generation machine

2w Jacqueline Dooley

Finance platform Kabbage acquires SMB data provider Radius Intelligence

Data & Analytics Finance platform Kabbage acquires SMB data provider Radius Intelligence

2w Barry Levine

HubSpot partners with Supermetrics to enable automated multi-portal views

Data & Analytics HubSpot partners with Supermetrics to enable automated multi-portal views

2w Barry Levine

Humanize the customer experience, supercharge it with AI

AI Humanize the customer experience, supercharge it with AI

2w Jacqueline Dooley

Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

Emerging Technology Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

3w Barry Levine

LiveRamp and Bombora partner for patent-pending approach to SMB targeting

Digital Advertising LiveRamp and Bombora partner for patent-pending approach to SMB targeting

3w Barry Levine

How Juniper Networks transformed its marketing budget management and reporting

Collaboration How Juniper Networks transformed its marketing budget management and reporting

3w Nancy Weintraub

The rise of Spotify as an advertising channel

Emerging Technology The rise of Spotify as an advertising channel

2w Tereza Litsa

Events

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ

Summit The Transformation of Search Summit 2019: Speakers, agenda, FAQ

6d New York

[Webinar] How to Turn Your Website into a Lead Generation Machine

Webinar [Webinar] How to Turn Your Website into a Lead Generation Machine

1m

[Webinar] Driving Sales Enablement Success Through B2B Content Marketing Orchestration

Webinar [Webinar] Driving Sales Enablement Success Through B2B Content Marketing Orchestration

1m

[Webinar] The Customer Data Maturity Model: Where do you sit?

Webinar [Webinar] The Customer Data Maturity Model: Where do you sit?

2m

[Webinar] Why Predictive Analytics is the Most Promising Technology for 2020

Webinar [Webinar] Why Predictive Analytics is the Most Promising Technology for 2020

2m

[Webinar] Mastering Marketing for Your DTC Brand

Webinar [Webinar] Mastering Marketing for Your DTC Brand

3m

[On-Demand Webinar] New Ways to Win in Paid Search with Call Analytics and AI

Webinar [On-Demand Webinar] New Ways to Win in Paid Search with Call Analytics and AI

3m

[Webinar] Personalization, Data and the Experience Business of Travel

Webinar [Webinar] Personalization, Data and the Experience Business of Travel

4m

Resources

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Optimizing Marketing Performance With Artificial Intelligence

Whitepaper | AI Optimizing Marketing Performance With Artificial Intelligence

1w

The Case For Personalization Getting More Human with Your Retail Marketing

Whitepaper | AI The Case For Personalization Getting More Human with Your Retail Marketing

4w

Mastering Digital Marketing in Online Retail

Whitepaper | Digital Advertising Mastering Digital Marketing in Online Retail

4w

What Customers Expect in the Age of AI

Whitepaper | AI What Customers Expect in the Age of AI

4w

B2B Perspective on Generating and Nurturing Leads to Create Demand

Whitepaper | Campaigns B2B Perspective on Generating and Nurturing Leads to Create Demand

1m

Marketing's New M.O.

Whitepaper | Digital Marketing Marketing's New M.O.

1m