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Google launches major new initiative to protect both consumer privacy and free online content

Digital Advertising Google launches major new initiative to protect both consumer privacy and free online content

1d Barry Levine

CDP investment outcomes: 2.5x more likely to outperform competitors

Data & Analytics CDP investment outcomes: 2.5x more likely to outperform competitors

1d Jacqueline Dooley

48% B2B marketers admit content is only "somewhat effective" or "ineffective"

Content Marketing 48% B2B marketers admit content is only "somewhat effective" or "ineffective"

1d Luke Richards

"Marketing's new M.O." and the power of "data-driven creative"

Strategies "Marketing's new M.O." and the power of "data-driven creative"

2d Emily Alford

Only 1 in 5 organizations effectively personalize content at-scale

Content Only 1 in 5 organizations effectively personalize content at-scale

3d Charlie Braithwaite

Making sense of martech when brands use 28 vendors and counting

Marketing Technology Making sense of martech when brands use 28 vendors and counting

4d Kenna Hilburn

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From CMS to CXP: What the future of content management will look like

Content Marketing From CMS to CXP: What the future of content management will look like

2w Matthew Baier

There are three CMO archetypes, but only one is best for driving growth

Strategy & Leadership There are three CMO archetypes, but only one is best for driving growth

3w Biljana Cvetanovski

60% of podcast listeners report looking up a product or service after hearing an ad

Marketing Technology 60% of podcast listeners report looking up a product or service after hearing an ad

1w Kimberly Collins

Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

Ecommerce & Sales Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

2w Kimberly Collins

Only 8% of stores use live chat correctly, new report says

Chatbots Only 8% of stores use live chat correctly, new report says

2w Kimberly Collins

Why marketing attribution hasn’t lived up to the hype—yet

Marketing Technology Why marketing attribution hasn’t lived up to the hype—yet

1w Trevor Testwuide

Internet cookies: From 1994 to 2019, and the industry shifts of the future

Digital Marketing Internet cookies: From 1994 to 2019, and the industry shifts of the future

2w Scott Howe

Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

Emerging Technology Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

2w Emily Alford

Events

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[Webinar] How to Turn Your Website into a Lead Generation Machine

Upcoming

Webinar [Webinar] How to Turn Your Website into a Lead Generation Machine

1w

[Webinar] Driving Sales Enablement Success Through B2B Content Marketing Orchestration

Upcoming

Webinar [Webinar] Driving Sales Enablement Success Through B2B Content Marketing Orchestration

2w

[Webinar] The Customer Data Maturity Model: Where do you sit?

Webinar [Webinar] The Customer Data Maturity Model: Where do you sit?

1m

[Webinar] Why Predictive Analytics is the Most Promising Technology for 2020

Webinar [Webinar] Why Predictive Analytics is the Most Promising Technology for 2020

1m

[Webinar] Mastering Marketing for Your DTC Brand

Webinar [Webinar] Mastering Marketing for Your DTC Brand

2m

[On-Demand Webinar] New Ways to Win in Paid Search with Call Analytics and AI

Webinar [On-Demand Webinar] New Ways to Win in Paid Search with Call Analytics and AI

2m

[Webinar] Personalization, Data and the Experience Business of Travel

Webinar [Webinar] Personalization, Data and the Experience Business of Travel

3m

[Webinar] The Consumerization of Healthcare

Webinar [Webinar] The Consumerization of Healthcare

3m

Resources

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The Case For Personalization Getting More Human with Your Retail Marketing

Whitepaper | AI The Case For Personalization Getting More Human with Your Retail Marketing

3d

Mastering Digital Marketing in Online Retail

Whitepaper | Digital Advertising Mastering Digital Marketing in Online Retail

3d

What Customers Expect in the Age of AI

Whitepaper | AI What Customers Expect in the Age of AI

6d

B2B Perspective on Generating and Nurturing Leads to Create Demand

Whitepaper | Campaigns B2B Perspective on Generating and Nurturing Leads to Create Demand

1w

Marketing's New M.O.

Whitepaper | Digital Marketing Marketing's New M.O.

2w

Digital Agencies in 2020: A Glimpse into the Future

Whitepaper | Agency Spotlight Digital Agencies in 2020: A Glimpse into the Future

4w