Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI.
Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a ... read more
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
If you don’t have a strategy yet, it’s not too late to have one. Here are some research-backed tips to help you boost ecommerce sales during this holiday season
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
From the most popular tactics during 2016, to the new strategies we need to apply in 2017.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
So what makes content go viral? And what makes people participate in these phenomena?
Digital (and in our case search and content) data holds the keys to marketing success.
As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts.
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. And, we all know what's coming.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research:
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
The figures are in, and all in all, Brits spent £2.9 billion this Black Friday. But beyond the figures, what lessons can retailers learn from the busiest ecommerce shopping day of the year?