What makes Instagram so appealing to advertisers?
Instagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did ... read more
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as ... read more
The rise of the consumer activist
Consumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline ... read more
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is ... read more
Do the world’s top restaurant websites have the mobile ingredients right?
All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites.
Paying to play on social media
Despite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both ... read more
Southwest Airlines is the tops for speedy Twitter customer service
With more and more customers turning to social platforms like Twitter when they need help with a company’s products or services, social customer care ... read more
Programmatic growing even faster than expected
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
12 companies hit with a Google manual penalty
Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 ... read more
YouTube ads drive way more searches per impression than television ads
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
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Amazon accused of hiding best deals from customers
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more
Seven reasons tracking calls and conversions from brand keyword terms empowers marketers
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
55% of online product searches begin on Amazon: stats
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Gmail gets responsive design support
Life is about to get a whole lot better for email marketers and designers. That’s because Google recently announced that by the ... read more
Is Twitter’s NFL live streaming a success?
Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its ... read more
Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Snapchat’s new glasses aim to bring first-person video to social media
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more
Instagram: best practice content examples from global brands
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more
