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Giving your storytelling impact: it’s all in the delivery

Content Marketing Giving your storytelling impact: it’s all in the delivery

3d Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

4d Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings View article

Which areas of tech grew the most during lockdown?

Digital Marketing Which areas of tech grew the most during lockdown?

5d Daniel Tannenbaum

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

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Let’s just take a minute

Digital Advertising Let’s just take a minute

6d Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds View article

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

7d Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

2w Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Most Popular

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Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

4d Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings View article

Which areas of tech grew the most during lockdown?

Digital Marketing Which areas of tech grew the most during lockdown?

5d Daniel Tannenbaum

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

View article
Why 2021 is the year of the account

Data-Driven Marketing Why 2021 is the year of the account

2w Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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Let’s just take a minute

Digital Advertising Let’s just take a minute

6d Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds View article

A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

2w Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

View article
How marketers are embracing hyper-personalization in 2021

Content & Experience How marketers are embracing hyper-personalization in 2021

4w Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

1m

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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Giving your storytelling impact: it’s all in the delivery

Content Marketing Giving your storytelling impact: it’s all in the delivery

3d Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

View article

Events

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Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

4m Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. View event

Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

3m Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Marketing Automation

Summit Marketing Innovation Forum: Marketing Automation

6m Virtual Event (11am ET, 4pm BST)

Marketing Innovation Forum: Marketing Automation

A virtual half-day event with Demandbase, Mailchimp & McKinsey exploring the latest technologies and strategies to harness the power of automation. View event

Masterclass: What CMOs need to know about SEO

Webinar Masterclass: What CMOs need to know about SEO

5m Webinar (1pm ET, 6pm BST)

Masterclass: What CMOs need to know about SEO

DeepCrawl’s Director of Technical SEO Consulting, Ashley Berman Hale, shares insights and advice on how CMOs can stay ahead of competitors, reach new ...

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Emerging from uncertainty: The time for marketers to shine

Peer Network Emerging from uncertainty: The time for marketers to shine

6m Zoom Call (10am ET, 3pm GMT)

Emerging from uncertainty: The time for marketers ...

The Trade Desk's Philippa Snare will consider the changing ways consumers are engaging with and consuming media, and the subsequent impact of these ch...

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4 Ways To Leverage Lifecycle Marketing (And Grow Your Business!)

Webinar 4 Ways To Leverage Lifecycle Marketing (And Grow Your Business!)

6m Webinar: 1pm ET

4 Ways To Leverage Lifecycle Marketing (And Grow Y...

Growing your business is a top priority for every business, and it all starts with great experiences. And since 86% of consumers are more likely to sh...

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Engagement for the Next Era: How Brands Are Creating Communities and Cultural Moments on TikTok

Peer Network Engagement for the Next Era: How Brands Are Creating Communities and Cultural Moments on TikTok

7m Zoom Call (10am ET, 3pm GMT)

Engagement for the Next Era: How Brands Are Creati...

TikTok to share insights from top-performing campaigns to educate marketers on how brands can connect with their desired audiences and build authentic...

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What a "Digital-only" world means for your Marketing Strategy

Peer Network What a "Digital-only" world means for your Marketing Strategy

7m Zoom Call (10am ET, 3pm GMT)

What a "Digital-only" world means for your Marketi...

Marketers have to adapt to the post-lockdown world, and consumers are adopting new habits. The scale and pace of change has been rapid and it’s hard f...

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Resources

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Path to Personalization

Whitepaper | Analyzing Customer Data Path to Personalization

6d

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

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Digital Asset Management for Beginners

Whitepaper | Analyzing Customer Data Digital Asset Management for Beginners

2w

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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7 Winning Lead Generation Strategies that Drive Growth

Whitepaper | Analytics 7 Winning Lead Generation Strategies that Drive Growth

2w

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. View resource

Built to Last: Designing Your Ideal Digital Experience Platform

Whitepaper | Digital Advertising Built to Last: Designing Your Ideal Digital Experience Platform

3w

Built to Last: Designing Your Ideal Digital Experi...

The rise of the marketing technology stack over MarTech suites means that many industry leading DXPs are now designed to integrate into your existing ...

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Omnichannel Marketing Excellence: The growing role of customer data platforms

Whitepaper | Analyzing Customer Data Omnichannel Marketing Excellence: The growing role of customer data platforms

4w

Omnichannel Marketing Excellence: The growing role...

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

1m

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

View resource