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Maropost: the secret to email personalization at scale

Content & Experience Maropost: the secret to email personalization at scale

16h Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Funnel vision: the dangerous trap of lead stages

Commerce & Sales Funnel vision: the dangerous trap of lead stages

4d Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

6d Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

7d Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Why helpful marketing should outlast the pandemic

Advanced Email Marketing Why helpful marketing should outlast the pandemic

2w Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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How content really works for business: the operating models of content and more

Content & Experience How content really works for business: the operating models of content and more

2w Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

Digital Leaders Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

2w Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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10 Hacks to Improving Email Deliverability in 2021

Whitepaper | Digital Marketing 10 Hacks to Improving Email Deliverability in 2021

6d

10 Hacks to Improving Email Deliverability in 2021

450 Billion emails are sent every day but over 85% of them are considered spam. Maropost know what it takes to make it to the inbox and with their new...

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Funnel vision: the dangerous trap of lead stages

Commerce & Sales Funnel vision: the dangerous trap of lead stages

4d Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

2m Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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Emerging trends in IoT are changing online marketing

Digital Advertising Emerging trends in IoT are changing online marketing

3w Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

1m Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

6d Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

View article
If you want sellers to sell more, embrace AI

AI & Automation If you want sellers to sell more, embrace AI

3w Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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Events

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Marketing Innovation Forum: Ecommerce Transformation

Summit Marketing Innovation Forum: Ecommerce Transformation

7m Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy

Peer Network Why Immersive Content Needs to Be Part of your 2021 Strategy

6m Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Marketing Automation

Summit Marketing Innovation Forum: Marketing Automation

8m Virtual Event (11am ET, 4pm BST)

Marketing Innovation Forum: Marketing Automation

A virtual half-day event with Demandbase, Mailchimp & McKinsey exploring the latest technologies and strategies to harness the power of automation. Re...

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Masterclass: What CMOs need to know about SEO

Webinar Masterclass: What CMOs need to know about SEO

8m Webinar (1pm ET, 6pm BST)

Masterclass: What CMOs need to know about SEO

DeepCrawl’s Director of Technical SEO Consulting, Ashley Berman Hale, shares insights and advice on how CMOs can stay ahead of competitors, reach new ...

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Emerging from uncertainty: The time for marketers to shine

Peer Network Emerging from uncertainty: The time for marketers to shine

8m Zoom Call (10am ET, 3pm GMT)

Emerging from uncertainty: The time for marketers ...

The Trade Desk's Philippa Snare will consider the changing ways consumers are engaging with and consuming media, and the subsequent impact of these ch...

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4 Ways To Leverage Lifecycle Marketing (And Grow Your Business!)

Webinar 4 Ways To Leverage Lifecycle Marketing (And Grow Your Business!)

9m Webinar: 1pm ET

4 Ways To Leverage Lifecycle Marketing (And Grow Y...

Growing your business is a top priority for every business, and it all starts with great experiences. And since 86% of consumers are more likely to sh...

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Engagement for the Next Era: How Brands Are Creating Communities and Cultural Moments on TikTok

Peer Network Engagement for the Next Era: How Brands Are Creating Communities and Cultural Moments on TikTok

9m Zoom Call (10am ET, 3pm GMT)

Engagement for the Next Era: How Brands Are Creati...

TikTok to share insights from top-performing campaigns to educate marketers on how brands can connect with their desired audiences and build authentic...

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What a "Digital-only" world means for your Marketing Strategy

Peer Network What a "Digital-only" world means for your Marketing Strategy

10m Zoom Call (10am ET, 3pm GMT)

What a "Digital-only" world means for your Marketi...

Marketers have to adapt to the post-lockdown world, and consumers are adopting new habits. The scale and pace of change has been rapid and it’s hard f...

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Resources

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10 Hacks to Improving Email Deliverability in 2021

Whitepaper | Digital Marketing 10 Hacks to Improving Email Deliverability in 2021

6d

10 Hacks to Improving Email Deliverability in 2021

450 Billion emails are sent every day but over 85% of them are considered spam. Maropost know what it takes to make it to the inbox and with their new...

View resource
Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Data & Analytics Being an effective marketing leader with Mark Evans, Direct Line Group

1m

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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How The New York Post Achieved Unparalleled Email Delivery

Whitepaper | Digital Marketing How The New York Post Achieved Unparalleled Email Delivery

1m

How The New York Post Achieved Unparalleled Email ...

The New York Post Digital Network needed an Email Service Provider (ESP) that could rapidly and truly scale their email newsletter business, and not j...

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A Marketer's Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer's Guide to Customer Data Platforms

1m

A Marketer's Guide to Customer Data Platforms

A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | Advertising & Promotion The Finance Industry's Playbook for Customer Acquisition

2m

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

2m

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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