Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Is Twitter’s NFL live streaming a success?
Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its ... read more
Snapchat’s new glasses aim to bring first-person video to social media
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more
Instagram: best practice content examples from global brands
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update ... read more
Mobile is the key to holiday success
Retail success for the 2016 holiday season will be founded in mature, mobile-marketing programs and advanced mobile technologies. The most inescapable buzzword ... read more
Tencent’s Emily Ma on the challenges for marketers in China
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who ... read more
How can chief marketing officers use disruption to stay ahead?
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
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New creative opportunities on Facebook for a video-first world
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
Hello? Is it me you’re looking for? The problem with site search
Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay ... read more
The global evolution of social media: infographic
Needless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to ... read more
Google AMP is coming to organic search results – Update!
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of ... read more
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? ... read more
The case of Skittles and how to react with real-time marketing
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
Pokestops drive footfall and nine other augmented reality charts
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
How to test a website before you launch: a 28 point checklist
Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very ... read more
