Is SMS marketing still relevant in 2017?
It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, prompting the question: is SMS still relevant?
Is it time to rein in the tech giants? What internet regulation could mean for marketers
The internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But with a small group of mega-companies increasingly dominating the online landscape, is it time for regulators to step in? What would this mean for the marketing industry?
What physical retail brands can learn from pure play e-tailers
Despite brick-and-mortar stores seeing a decline due to new customers’ shopping behaviors, physical retailers and ecommerce providers can benefit from acting as allies rather than enemies. Here are three key examples as to how.
Why retail scalping is still big business – and what to do about it
Retailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlimited shelf space. But while selling high-value, limited-edition products is big business, so is scalping them. How can retailers fight back?
How retailers and brands responded to Amazon Prime Day
This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days of the year. But not all retailers were content to sit idly and watch it happen. Here's how some of them responded.
How to maximize conversions with a more effective landing page
A campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy. We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversions.
What are the essential components of a Customer Data Platform?
A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But how does a CDP differ from other data management solutions like a Data Management Platform (DMP), and what essential functionality does it need to nail?
How to use Facebook Insights to track the success of your social strategy
Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to use these to monitor the success of your Facebook strategy and analyze your brand following on Facebook.
How QVC is managing to survive and thrive in the Amazon era
Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of those - here's why it has been so successful.
What is intelligent content, and how can it future-proof your content marketing?
As technology leaps and bounds head, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if there was a way to ‘future-proof’ your content and seamlessly deploy it across any channel – even ones that don't yet exist?
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Creative machines: How close are we to AI-generated content marketing?
Up until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophistication of AI technology increases, could AI replace humans in a creative pursuit like content marketing?
What does visual search mean for ecommerce in 2017?
Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But what commercial opportunities does it offer brands today?
Location, location, location: Which location-marketing tech is the best?
Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, however, and today numerous technologies are mature enough to be considered for campaigns. But which one is the best?
How can a Customer Data Platform help with personalization?
Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% still struggle to do it. In this article, I look at why this is, and how a Customer Data Platform can help.
How brands can integrate live video into their marketing strategy
The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live video into your brand's marketing strategy, where and how should you go about it? Here are are some points to bear in mind.
Amazon is changing the future of shopping by reshaping the customer experience
When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon's success isn't simply the result of the company's scale and pricing power. In a growing number of markets, it's becoming clear that Amazon is managing to fundamentally reshape customer experiences.
How Snap Map brings Snapchat closer to location marketing
Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing.
How to maximize your customer data: A personalization masterclass
ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take their data-driven marketing and ... read more