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Thought LeadershipThought Leadership
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Precision over popularity defines influencer success at Coachella 2025
Apr 23, 2025

Precision over popularity defines influencer success at Coachella 2025

Brands that prioritized measurable impact at Coachella 2025 outperformed those chasing mass exposure. New metrics, smarter influencer partnerships, and performance-driven strategies are reshaping influencer marketing for results-focused marketers.

ClickZ
ClickZ
Thought LeadershipThought Leadership
+1+1
How Tariffs Are Reshaping Marketing in the U.S.
Apr 11, 2025

How Tariffs Are Reshaping Marketing in the U.S.

Tariffs are squeezing margins and testing marketing strategy. Brands must rethink spend, messaging, and trust—fast.

Zihan Lyu
Zihan Lyu
Thought LeadershipThought Leadership
+1+1
Brands You Want to Bite 👄
Feb 15, 2025

Brands You Want to Bite 👄

From skincare that looks like dessert to fashion that feels like butter, brands are making us crave products in ways we don’t even realize—and it’s all backed by science.

Zihan Lyu
Zihan Lyu
OpinionOpinion
+2+2
Davos 2025: Marketing in the Intelligent Age
Jan 23, 2025

Davos 2025: Marketing in the Intelligent Age

AI, Ads, and the Rise of Social Commerce

George Looker
George Looker
Case StudiesCase Studies
+2+2
Are subscription models reaching their limit?
Dec 13, 2024

Are subscription models reaching their limit?

Adobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and retain customers.

Rachael Kennedy
Rachael Kennedy
Digital MarketingDigital Marketing
+2+2
What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing
Nov 22, 2024

What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

Even retail giant Amazon needs a little Hollywood magic during the holiday season.

Rachael Kennedy
Rachael Kennedy
StrategyStrategy
Lessons from the campaign trail
Nov 15, 2024

Lessons from the campaign trail

George Looker
George Looker
StrategyStrategy
Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs
Nov 07, 2024

Want Your Marketing to Go the Distance? Take a Lesson from NYC Marathon Signs

Rachael Kennedy
Rachael Kennedy
StrategyStrategy
How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions
Nov 02, 2024

How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions

What leading brands did right and practical steps marketers can use to drive engagement and brand loyalty

ClickZ
ClickZ
StrategyStrategy
The Great Loyalty Paradox
Oct 25, 2024

The Great Loyalty Paradox

Forrester's 2025 forecast reveals a paradoxical shift in consumer behavior: declining brand loyalty amid surging loyalty program engagement.

ClickZ
ClickZ
Digital MarketingDigital Marketing
+1+1
The Rise of Nostalgia Marketing
Oct 18, 2024

The Rise of Nostalgia Marketing

Learn how brands are leveraging emotional connections to the past and implementing strategies that resonate across generations for unparalleled consumer engagement and loyalty.

ClickZ
ClickZ
NewsNews
+1+1
Is on-brand becoming oh-so-bland?
Oct 10, 2024

Is on-brand becoming oh-so-bland?

Frontify’s new billboard campaign makes a purposeful mistake to take on meaningless branding

ClickZ
ClickZ
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