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How to get your brand cited by LLMs?

PLUS: The new rules of marketing for entrepreneurs

Zihan Lyu

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Retail leaders weigh AI’s impact on discovery

PLUS: Liquid Death CMO breaks down viral marketing

Zihan Lyu

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Five rules to win on TikTok in 2025

PLUS: What does brand building really mean in eCommerce?

Zihan Lyu

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Gen Z’s Content Cold Shoulder Is Real

PLUS: Drinks on us at eTail Boston, you in?

Zihan Lyu

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The 3 creative paths (and 1 destroys your CAC:LTV)

PLUS: Why advertising still matters in a skeptical world

Zihan Lyu

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How Marketers Can Build Loyalty with AI-Powered Shopping Agents

PLUS: The 5Bs framework by Dave Aaker on branding

Zihan Lyu

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Visibility is now the most important marketing metric

PLUS: How CeraVe built a $2B brand by blending education and entertainment

Zihan Lyu

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Why the CMO role now requires a data brain and a storyteller’s heart

PLUS: GaryVee shares the 2025 organic content strategy that actually works

Zihan Lyu

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Six marketing team silos you need to break down

PLUS: The 5 top AI challenges in marketing right now

Zihan Lyu

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The Rise of Vibe Marketing

PLUS: Dirt Is Good's Global VP of Marketing on Culture, Technology, and Leading with Brand Essence

Zihan Lyu

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🏆 Meet the ClickZ 25 of 25 Winners!

PLUS: Brand-building is so back

Zihan Lyu

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What the State of Creativity 2025 means for you

PLUS: Pride 2025 and the retail balancing act

Zihan Lyu