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Thought LeadershipThought Leadership
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Precision over popularity defines influencer success at Coachella 2025

Precision over popularity defines influencer success at Coachella 2025

Brands that prioritized measurable impact at Coachella 2025 outperformed those chasing mass exposure. New metrics, smarter influencer partnerships, and performance-driven strategies are reshaping influencer marketing for results-focused marketers.

ClickZ
ClickZ
Social Media MarketingSocial Media Marketing
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Mind The Gap: Gen Z Is Not Where You Think

Mind The Gap: Gen Z Is Not Where You Think

And They Won’t Buy From You the Way You Expect

ClickZ
ClickZ
Thought LeadershipThought Leadership
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The New Power Players in Digital Commerce—RMN and the Creator Economy

The New Power Players in Digital Commerce—RMN and the Creator Economy

Retailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered and sold.

ClickZ
ClickZ
OpinionOpinion
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2025 Influencer Marketing Playbook

2025 Influencer Marketing Playbook

Inside the major shifts reshaping how brands and creators will work together in 2025

Zihan Lyu
Zihan Lyu
Digital MarketingDigital Marketing
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Brands are betting big on virtual worlds – here’s why it’s working

Brands are betting big on virtual worlds – here’s why it’s working

Virtual worlds are transforming advertising, with brands creating immersive experiences in games like Fortnite. This innovative approach captivates younger audiences and turns marketing into an adventure.

Social Media MarketingSocial Media Marketing
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Every brand needs a Sha’Carri Richardson

Every brand needs a Sha’Carri Richardson

Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.