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Thought LeadershipThought Leadership
+1+1
An Iconic Brand Finds Its Footing Again – The Journey of J.Crew

An Iconic Brand Finds Its Footing Again – The Journey of J.Crew

Zihan Lyu
Zihan Lyu
Thought LeadershipThought Leadership
+1+1
Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel

Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel

As healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but measuring brand impact remains the industry's biggest challenge.

George Looker
George Looker
ReportReport
DTC eCommerce in the Amazon Age: Navigating the Measurement Maze

DTC eCommerce in the Amazon Age: Navigating the Measurement Maze

A Holistic Approach to Measuring DTC Success Beyond Amazon

ClickZ
ClickZ
ReportReport
+1+1
Engagement To Empowerment - Winning in Today's Experience Economy

Engagement To Empowerment - Winning in Today's Experience Economy

MERKLE
MERKLE
ReportReport
+1+1
Future of Marketing: Why Personalization Matters

Future of Marketing: Why Personalization Matters

ClickZ
MoEngage
ClickZ, +1
ReportReport
+2+2
The New Customer Engagement Model

The New Customer Engagement Model

How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

Blueconic
Blueconic
Digital MarketingDigital Marketing
+3+3
Impact of SEO and Content Marketing

Impact of SEO and Content Marketing

Conductor
ClickZ
Conductor, +1
ReportReport
+2+2
The 2023 B2B Superpowers Index

The 2023 B2B Superpowers Index

MERKLE
MERKLE