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View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceFor the last two years, retailers have heard one message about AI: move fast. Warby Parker’s fireside chat at eTail Boston made a narrower case....
View articleThe product detail page was supposed to be settled territory. It was the destination, the place where discovery ended and conversion began, and for mo...
View articleTL;DR VistaPrint’s ambassador program deliberately targets creators with 3,000 to 10,000 followers, finding they drive more engagement than bigg...
View articleTL;DR Evelyn & Bobbie named three brand pillars competitors can’t copy: consumer-generated content over influencers, six industrial patents ...
View articleRetail conferences have spent the past year treating AI as a settled revolution, with the customer assumed to be ready for it. David Cost pushes back ...
View articleThere’s a specific kind of budget line that exists to be technically true rather than actually useful. A brand wants to look like it’s tes...
View articleEvery paid search lead has sat with this account. Performance Max and Brand Search are running clean. ROAS is respectable. The team has pulled every l...
View articleMost marketing reports still measure timing and call it proof. A campaign often gets credit for a sale that was already going to happen, simply becaus...
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