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Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel
As healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but measuring brand impact remains the industry's biggest challenge.
George Looker
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Precision over popularity defines influencer success at Coachella 2025
Brands that prioritized measurable impact at Coachella 2025 outperformed those chasing mass exposure. New metrics, smarter influencer partnerships, and performance-driven strategies are reshaping influencer marketing for results-focused marketers.

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