Meta AI Marketing Ltd. has introduced MetaBanners, a revolutionary digital advertising platform powered by Ads-Chain technology, poised to transform t...
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View articleSnapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
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View articleIn the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...
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View articleThrough strategic acquisitions, Publicis has been able to leverage the wealth of consumer data at it's finger tips by using generative AI Read More...
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View articleA column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...
View articleShifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleAs the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...
View articleThe shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...
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View articleHow to lay the foundation for an improved customer experience across digital channels Read More...
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View articleMarketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...
View articleThese newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...
View articleBusiness-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...
View articleNavigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...
View articleWith the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...
View articleHow this is an insulator against instability, and offers recommendations for how marketers should approach strategy, creative, distribution, and measu...
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