John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleMarketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...
View articleData-driven insights for customer success requires a strategic approach beyond collection. Read More...
View articleIntent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...
View articleSemasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...
View articleMerkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...
View articleHaving detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...
View articleYour customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...
View articleWhen trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...
View articleCompanies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...
View articleTracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
View articleFive imperatives for navigating the future of data Read More...
View articleAlex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...
View articleAs advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleMuch has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...
View articleAndrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...
View articleCatherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...
View articleAlliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...
View articleKevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their compani...
View articleTamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...
View articleWe analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...
View articleFullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...
View articleThis visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...
View articleOnly 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....
View articleDeloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...
View articleA new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...
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