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2w Mahir Prasad
Fool’s gold – Leaving behind “match rate” as a success metric for identity

Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

2w Gerry Bavaro
Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

3w Tina Wilson
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Customer obsession is no longer an option. It’s an imperative

Analyzing Customer Data Customer obsession is no longer an option. It’s an imperative

1m Toniann Mendelzon
Understand consumers: The link between neuroscience and marketing strategy

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1m Lauren Murphy
Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

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2m Bhavik Soni
Best Practice: Four ways to leverage lifecycle marketing

Analyzing Customer Data Best Practice: Four ways to leverage lifecycle marketing

2m Luke Richards
The ultimate brand guide to helping consumers achieve data harmony

Analytics The ultimate brand guide to helping consumers achieve data harmony

2m Emily Safian-Demers
Why marketing will improve thanks to the death of third-party cookies

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3m Alex Yoder
Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

3m Ankit Oberoi
First-party data isn’t enough, here is why

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3m Feliks Malts
Three factors to consider when choosing a CFM platform

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5m Andrew Park
The shape of future data privacy regulation is immaterial

Analyzing Customer Data The shape of future data privacy regulation is immaterial

6m Catherine Ballantyne
New browser policies shift the value to offline data

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6m Chris Morse
Get innovation back on track: Why your company should build a “concept car”

Analyzing Customer Data Get innovation back on track: Why your company should build a “concept car”

6m Kevin Mann
The role of marketers in a post-COVID-19 world

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7m Jacqueline Dooley
How COVID-19 is affecting notifications and ads in newsletters

Analytics How COVID-19 is affecting notifications and ads in newsletters

7m Barry Levine
3 ways to build personalized connections between a customer and brands

Analytics 3 ways to build personalized connections between a customer and brands

7m Mary Hennen
New data visualizations show how consumers are now consuming media

Analytics New data visualizations show how consumers are now consuming media

7m Barry Levine
Unruly’s survey reveals consumer behavior in the COVID-19 age

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7m Barry Levine
Opportunities are coming as third-party cookies are phased out

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8m Ken Nelson & Alex Kelleher
Social Listening: New report uncovers missed opportunities for PR professionals

Analytics Social Listening: New report uncovers missed opportunities for PR professionals

8m Luke Richards
Q&A with Segment: Successfully navigating the CCPA

Analyzing Customer Data Q&A with Segment: Successfully navigating the CCPA

10m Charlie Braithwaite
Spending on customer experience increases as its impact is more widely recognized

Analytics Spending on customer experience increases as its impact is more widely recognized

10m Barry Levine
How retailers struggle between data privacy and personalization

Analytics How retailers struggle between data privacy and personalization

10m Barry Levine
Retailers leverage customer data to drive personalized experiences

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11m Barry Levine
Top six reasons marketers struggle to deliver personalized consumer experiences

Analytics Top six reasons marketers struggle to deliver personalized consumer experiences

11m Devon DeBlasio
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