Attribution is a fool's errand, now and in the ‘cookieless future’

Digital Marketing Attribution is a fool's errand, now and in the ‘cookieless future’

2d John Puterbaugh

Attribution is a fool's errand, now and in the ‘co...

Why a household-first approach and alignment can save marketing Read More...

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Four hallmarks of a successful agent-client relationship

Collaboration Four hallmarks of a successful agent-client relationship

7d JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Examining how AI can improve customer-brand relationships

AI Examining how AI can improve customer-brand relationships

2w Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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ChatGPT beyond the hype: How to use AI models for better email marketing

AI ChatGPT beyond the hype: How to use AI models for better email marketing

2w Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Don’t invest in new marketing tech until you do this

Marketing Technology Don’t invest in new marketing tech until you do this

2m Courtney Trudeau

Don’t invest in new marketing tech until you do th...

In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensu...

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Brands, be mindful or be gone

Social Media Marketing Brands, be mindful or be gone

3m Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

3m Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

3m Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS

Digital Marketing Unveiling Meta's contribution to top-of-funnel relative ROAS

3m Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fopsha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Navigating the evolving landscape of targeted advertising and marketing measurement

ROI Marketing Navigating the evolving landscape of targeted advertising and marketing measurement

3m Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Why mobile friendly websites are more important than ever

Tools & Technology Why mobile friendly websites are more important than ever

5m David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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30 DTC brands that showcased exceptional performance in Q4

Insights 30 DTC brands that showcased exceptional performance in Q4

5m Jamie Bolton

30 DTC brands that showcased exceptional performan...

The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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The explosion of retail media: opportunities and challenges for brand marketers 

Marketing The explosion of retail media: opportunities and challenges for brand marketers 

6m Kari Smith

The explosion of retail media: opportunities and c...

The explosion of retail media and a shift in shopper trends over the past few years has pushed brands to increase their awareness of gaps in infrastru...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

7m Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Maintaining safety and compliance through lean economies

Marketing Maintaining safety and compliance through lean economies

7m David Nicholson

Maintaining safety and compliance through lean eco...

Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read Mo...

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Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

Collaboration Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

7m Benjamin Broomfield

Love at first stride: OkCupid and Sweatcoin's digi...

"So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or p...

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Maximizing your marketing budget in tough economic times

Marketing budget Maximizing your marketing budget in tough economic times

8m Erica Gunn

Maximizing your marketing budget in tough economic...

In uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...

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How to overcome your overreliance on marketing technology

Marketing Technology How to overcome your overreliance on marketing technology

8m Peter Prodromou

How to overcome your overreliance on marketing tec...

"Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, y...

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Five ideas for creating personalized targeting without cookies

Digital Marketing Five ideas for creating personalized targeting without cookies

10m John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

11m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How Walgreens Boots Alliance rebuilt for first party data

Case Study How Walgreens Boots Alliance rebuilt for first party data

11m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

Case Study 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

1y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Case Study How an EPL Club increased brand trust in their betting sponsor by 262%

1y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Is your brand marketing truly inclusive?

Advertising & Promotion Is your brand marketing truly inclusive?

1y Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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Perfecting the human connection for your personalization strategy

Digital Marketing Perfecting the human connection for your personalization strategy

1y Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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Seven tips to improve customer acquisition and retention

Retention Seven tips to improve customer acquisition and retention

1y Matt Rogers

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

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Why Wordle is winning

Social & Community Why Wordle is winning

1y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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