Proven Strategies for Scaling Your Brand with Fospha's Latest Insights
Case Study

Proven Strategies for Scaling Your Brand with Fospha's Latest Insights

3w Fospha Team

Proven Strategies for Scaling Your Brand with Fosp...

If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
Analytics

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

4w Fospha Team

Unlocking Brand Growth: Strategies for B2B and E-c...

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...

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The Impact of Google's Gemini AI Search Technology
AI

The Impact of Google's Gemini AI Search Technology

1m Priscilla Soedarpo

The Impact of Google's Gemini AI Search Technology

Google's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products,...

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How to Use Intent Data to Grow Your Pipeline
Analyzing Customer Data

How to Use Intent Data to Grow Your Pipeline

1m Alison Murdock, Founder & Chief Marketer, Trusted CMO

How to Use Intent Data to Grow Your Pipeline

Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow thei...

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Meta's New Generative AI Tool for Marketers
AI & Automation

Meta's New Generative AI Tool for Marketers

1m Priscilla Soedarpo

Meta's New Generative AI Tool for Marketers

Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guide...

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Mastering Instagram Marketing in 2024
Social & Community

Mastering Instagram Marketing in 2024

2m Priscilla Soedarpo

Mastering Instagram Marketing in 2024

With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for...

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How is AI Changing Conversational Marketing Strategies?
AI

How is AI Changing Conversational Marketing Strategies?

2m Priscilla Soedarpo

How is AI Changing Conversational Marketing Strate...

Conversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...

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The AI Revolution in Cold Calling
Artificial intelligence

The AI Revolution in Cold Calling

2m Priscilla Soedarpo

The AI Revolution in Cold Calling

AI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentiall...

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Can TikTok Revolutionise B2B Marketing?
B2B

Can TikTok Revolutionise B2B Marketing?

2m Priscilla Soedarpo

Can TikTok Revolutionise B2B Marketing?

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...

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Navigating the Future of Affiliate Marketing
Influencer Marketing

Navigating the Future of Affiliate Marketing

2m Priscilla Soedarpo

Navigating the Future of Affiliate Marketing

Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...

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How Attention Metrics are Redefining Success in Digital Marketing
Conversion & ROI

How Attention Metrics are Redefining Success in Digital Marketing

2m ClickZ News Staff

How Attention Metrics are Redefining Success in Di...

The digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based me...

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Maximizing Impact: The Power of LinkedIn Newsletters
Community Management

Maximizing Impact: The Power of LinkedIn Newsletters

3m ClickZ News Staff

Maximizing Impact: The Power of LinkedIn Newslette...

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...

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Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition
Collaboration

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 B...

3m ClickZ News Staff

Alphabet's Strategic Leap: Aiming to Reshape Digit...

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...

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Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes
Analytics

Marketers Struggling to Utilize Customer Data for Personalization Amid Priv...

3m ClickZ News Staff

Marketers Struggling to Utilize Customer Data for ...

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...

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Crafting a unified brand narrative: the indispensable synergy of Marketing and PR
Collaboration

Crafting a unified brand narrative: the indispensable synergy of Marketing ...

3m ClickZ News Staff

Crafting a unified brand narrative: the indispensa...

A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that res...

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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

3m Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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What really is LinkedIn's 'deep sales' platform?
Commerce & Sales

What really is LinkedIn's 'deep sales' platform?

4m ClickZ News Staff

What really is LinkedIn's 'deep sales' platform?

The platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer...

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Google and Reddit Expand Partnership to Enhance Search Capabilities
AI

Google and Reddit Expand Partnership to Enhance Search Capabilities

4m ClickZ News Staff

Google and Reddit Expand Partnership to Enhance Se...

The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...

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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Analytics

Snap Selects Fospha as Measurement Partner for Retail eCommerce

4m Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

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You haven't switched to GA4? Better get a move on
Analytics

You haven't switched to GA4? Better get a move on

4m ClickZ News Staff

You haven't switched to GA4? Better get a move on

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy
Digital Marketing

Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign...

5m ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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Snapchat doesn't want to be another form of social media
Advertising & Promotion

Snapchat doesn't want to be another form of social media

5m ClickZ News Staff

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Fospha as TikTok’s New Measurement Partner
Analytics

Fospha as TikTok’s New Measurement Partner

5m Fospha Team

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

8m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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From home to out-of-home, understanding the evolution of voice usage
Marketing Technology

From home to out-of-home, understanding the evolution of voice usage

11m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Seven latest marketplace updates you should know
Actionable Analysis

Seven latest marketplace updates you should know

11m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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Voice search consumer trends: D2C brands, are you listening?
Artificial intelligence

Voice search consumer trends: D2C brands, are you listening?

11m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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