Marketing Technology Archives

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Sales lift from AOOH averaged nearly 19% across four CPG categories

Digital Advertising Sales lift from AOOH averaged nearly 19% across four CPG categories

2h Jacqueline Dooley

How to leverage AR in your digital marketing strategy

AR & VR How to leverage AR in your digital marketing strategy

1d Amanda Jerelyn

A scalable lead generation platform drives local sales

Digital Marketing A scalable lead generation platform drives local sales

3d Nikki Vegenski

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Tech Talk with Jivox: Personalization and ecommerce marketing

Advertising & Promotion Tech Talk with Jivox: Personalization and ecommerce marketing

1w Catherrine Garcia

Five tips to generate technology leads

Data Five tips to generate technology leads

1w Sumeet Anand

Why email is critical for closing the personalization gap with ‘MADtech’

Digital Marketing Why email is critical for closing the personalization gap with ‘MADtech’

2w Jeff Kupietzky

Why the time is right for augmented reality (AR) in marketing

AR & VR Why the time is right for augmented reality (AR) in marketing

2w Faisal Galaria

How automation can enhance the retail experience in 2021 and beyond

AI & Automation How automation can enhance the retail experience in 2021 and beyond

2w Venu Kannan

Jack of all trades: Why and how CMOs must master data to succeed in 2021

Data Jack of all trades: Why and how CMOs must master data to succeed in 2021

2w Martyn Etherington

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analyzing Customer Data The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

2w Jacqueline Dooley

Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

2w Guy Hanson

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

3w Kamaljeet Kalsi

Fuze on setting a strong foundation for its ABM journey

Case Study Fuze on setting a strong foundation for its ABM journey

3w Emily Ketchum

Marketing in 2021: The impact of blockchain on CX

Blockchain Marketing in 2021: The impact of blockchain on CX

4w Tim Duncan

CMS predictions: What to watch for in the year ahead

Content CMS predictions: What to watch for in the year ahead

4w J.D. Little

Three reasons why enterprise CDP adoption lags

Data Three reasons why enterprise CDP adoption lags

1m Adrian Nash

Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Case Study Kazoo implement 6Sense’s account engagement platform to drive engagement and results

1m Mahir Prasad

Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

1m Catherrine Garcia

You’ve collected customer data, now what?

Analyzing Customer Data You’ve collected customer data, now what?

1m Radhakrishnan Rajagopalan

Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

AI & Automation Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

1m Kamaljeet Kalsi

How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

1m Stephan Bruneau

Ecommerce trends: Shift to online shopping may be permanent

Digital Marketing Ecommerce trends: Shift to online shopping may be permanent

1m Jacqueline Dooley

How can technology help establish the ‘new’ workplace of tomorrow?

AI & Automation How can technology help establish the ‘new’ workplace of tomorrow?

1m Don Schuerman

Why now is the time for marketers to invest in multiple digital voices

Emerging Technology Why now is the time for marketers to invest in multiple digital voices

1m Matt Muldoon

Nine important marketing takeaways from 2020

Digital Marketing Nine important marketing takeaways from 2020

1m Jacqueline Dooley

Bridging the gap: How marketing and sales can break down the technological walls between their departments

Commerce & Sales Bridging the gap: How marketing and sales can break down the technological walls between their departments

2m Tom Castley

Using the scientific method to test digital marketing strategies

Digital Marketing Using the scientific method to test digital marketing strategies

2m Lyssa Myska Allen

Digital Marketing