COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...
View articleThere’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds View article
Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...
View articleConversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots View article
Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist View article
Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...
View articleSaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...
View articleSellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...
View articleVodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. View article
Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...
View articleA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleVibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...
View articleModern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues.
Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. View article
In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...
View articleWant to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...
View articleThe convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. View article
Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. View article
To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. View article
Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleEmail marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. View article
The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...
View articleCommit to pilot programs and data before getting your ABM program off the ground. View article
Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...
View articleJ.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...
View articleIn an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...
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