Data in martech: How to better measure, attribute, and manage it

Data & Analytics Data in martech: How to better measure, attribute, and manage it

4w Kimberly Collins
How to turn your live event data into sales

Data & Analytics How to turn your live event data into sales

4w Emily Alford
Research: Actionable insights from data still marketing’s biggest challenge

Data & Analytics Research: Actionable insights from data still marketing’s biggest challenge

1m Kimberly Collins
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Planning a live event? Here are some of the best ways to collect attendee data

Data & Analytics Planning a live event? Here are some of the best ways to collect attendee data

1m Emily Alford
How Best Buy, Nordstrom and Nike bring personalization to physical stores

Data & Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

1m Mike O'Brien
Buying signals at live events help get the whole story

Data & Analytics Buying signals at live events help get the whole story

1m Emily Alford
How to collect attendee data at live events

Data & Analytics How to collect attendee data at live events

2m Emily Alford
In the wake of GDPR, what’s next for data privacy?

Data & Analytics In the wake of GDPR, what’s next for data privacy?

2m Patrick Salyer
How using a CDP can solve challenges in data activation and personalization

Data & Analytics How using a CDP can solve challenges in data activation and personalization

3m Kai Vollhardt
Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Data & Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

3m Mike O'Brien
How to use online customer reviews to inform data

Data & Analytics How to use online customer reviews to inform data

3m Paige Leidig
3 ways using data can solve actual customer problems

Data & Analytics 3 ways using data can solve actual customer problems

4m Emily Alford
How brands like TGI Fridays leverage data to build loyalty

Data & Analytics How brands like TGI Fridays leverage data to build loyalty

5m Emily Alford
Looking back three months: What's changed since the GDPR went into effect?

Data & Analytics Looking back three months: What's changed since the GDPR went into effect?

5m Mike O'Brien
Common mistakes to avoid when choosing an attribution model

Data & Analytics Common mistakes to avoid when choosing an attribution model

5m Tereza Litsa
Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

Data & Analytics Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

6m Jonathan Brown
Does your content generate ROI?

Data & Analytics Does your content generate ROI?

6m matthewmurray
Explaining all the different attribution models

Data & Analytics Explaining all the different attribution models

6m Tereza Litsa
Is your marketing automation system GDPR-compliant?

Data & Analytics Is your marketing automation system GDPR-compliant?

6m Jonathan Brown
Is Google taking over the attribution landscape after GDPR?

Data & Analytics Is Google taking over the attribution landscape after GDPR?

8m Tereza Litsa
3 new marketing attribution trends to keep an eye on

Data & Analytics 3 new marketing attribution trends to keep an eye on

8m Tereza Litsa
4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

9m Tereza Litsa
5 first-party data strategies to power your personalization

Data & Analytics 5 first-party data strategies to power your personalization

9m Mike O'Brien
The power of real-time attribution in a multi-channel world

Data & Analytics The power of real-time attribution in a multi-channel world

9m Tereza Litsa
How to get started with your marketing attribution strategy

Data & Analytics How to get started with your marketing attribution strategy

10m Tereza Litsa
Selecting the right Customer Data Platform

Data & Analytics Selecting the right Customer Data Platform

10m David Raab, CDPI
5 things to consider when selecting a multi-touch attribution vendor

Data & Analytics 5 things to consider when selecting a multi-touch attribution vendor

11m Clark Boyd
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