Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Data & Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

18h Mike O'Brien
How to use online customer reviews to inform data

Data & Analytics How to use online customer reviews to inform data

2w Paige Leidig
3 ways using data can solve actual customer problems

Data & Analytics 3 ways using data can solve actual customer problems

2m Emily Alford
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How brands like TGI Fridays leverage data to build loyalty

Data & Analytics How brands like TGI Fridays leverage data to build loyalty

2m Emily Alford
Looking back three months: What's changed since the GDPR went into effect?

Data & Analytics Looking back three months: What's changed since the GDPR went into effect?

2m Mike O'Brien
Common mistakes to avoid when choosing an attribution model

Data & Analytics Common mistakes to avoid when choosing an attribution model

2m Tereza Litsa
Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

Data & Analytics Here’s what Salesforce’s acquisition of Datorama means for the marketing landscape

3m Jonathan Brown
Does your content generate ROI?

Data & Analytics Does your content generate ROI?

3m matthewmurray
Explaining all the different attribution models

Data & Analytics Explaining all the different attribution models

3m Tereza Litsa
Is your marketing automation system GDPR-compliant?

Data & Analytics Is your marketing automation system GDPR-compliant?

3m Jonathan Brown
Is Google taking over the attribution landscape after GDPR?

Data & Analytics Is Google taking over the attribution landscape after GDPR?

5m Tereza Litsa
3 new marketing attribution trends to keep an eye on

Data & Analytics 3 new marketing attribution trends to keep an eye on

5m Tereza Litsa
4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

6m Tereza Litsa
5 first-party data strategies to power your personalization

Data & Analytics 5 first-party data strategies to power your personalization

6m Mike O'Brien
The power of real-time attribution in a multi-channel world

Data & Analytics The power of real-time attribution in a multi-channel world

6m Tereza Litsa
How to get started with your marketing attribution strategy

Data & Analytics How to get started with your marketing attribution strategy

7m Tereza Litsa
Selecting the right Customer Data Platform

Data & Analytics Selecting the right Customer Data Platform

8m David Raab, CDPI
5 things to consider when selecting a multi-touch attribution vendor

Data & Analytics 5 things to consider when selecting a multi-touch attribution vendor

8m Clark Boyd
Why do you need multi-touch attribution?

Data & Analytics Why do you need multi-touch attribution?

9m Sam Carter
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

9m Mike O'Brien
Introduction to Customer Data Platforms

Data & Analytics Introduction to Customer Data Platforms

9m David Raab, CDPI
GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

10m Clark Boyd
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

10m Sam Carter
Real-time relevance and predicting purchases

Data & Analytics Real-time relevance and predicting purchases

10m Mike O'Brien
How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

10m Mike O'Brien
GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

11m Mike O'Brien
From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

11m Mike O'Brien