iOS 14 uncovers measurement vulnerabilities for business

iOS 14 uncovers measurement vulnerabilities for business

2d Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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Sonic branding 101: A marketer’s toolkit for next-gen connection through sound

Sonic Branding Sonic branding 101: A marketer’s toolkit for next-gen connection through sound

3d Michele Arnese

Sonic branding 101: A marketer’s toolkit for next-...

Sonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is co...

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Maximizing value marketing in unprecedented economic times

Strategy Maximizing value marketing in unprecedented economic times

5d Ahab Nimry

Maximizing value marketing in unprecedented econom...

While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging...

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Preparing for smart targeting in the wake of Apple's ATT framework

Data management Preparing for smart targeting in the wake of Apple's ATT framework

2w Adrienne Rice

Preparing for smart targeting in the wake of Apple...

With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...

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Greenwashing won't wash: How brands should communicate their ESG strategy

Strategy Greenwashing won't wash: How brands should communicate their ESG strategy

2w Edward Coram James

Greenwashing won't wash: How brands should communi...

Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...

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How Nickelodeon’s influencer families are creating benchmark-breaking content

Influencer Marketing How Nickelodeon’s influencer families are creating benchmark-breaking content

3w Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

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How niche marketing can win customers from your competitors

Customer experience How niche marketing can win customers from your competitors

4w Benjamin Broomfield

How niche marketing can win customers from your co...

"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...

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Why SurveyMonkey stepped away from traditional B2B creative

B2B Why SurveyMonkey stepped away from traditional B2B creative

4w Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

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Twelve industry experts answer: What makes a great marketing leader?

Digital Leaders Twelve industry experts answer: What makes a great marketing leader?

2m Benjamin Broomfield

Twelve industry experts answer: What makes a great...

Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learni...

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De-Positioning: The brand strategy mastered by Apple and Starbucks

Strategy De-Positioning: The brand strategy mastered by Apple and Starbucks

2m Todd Irwin

De-Positioning: The brand strategy mastered by App...

Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficie...

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Five of the best: What dominated ClickZ headlines in 2022?

Insights Five of the best: What dominated ClickZ headlines in 2022?

2m Benjamin Broomfield

Five of the best: What dominated ClickZ headlines ...

Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read More...

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Planning for the 2023 recession: why branding still matters and how marketers can get ready for challenges ahead

Recession Planning for the 2023 recession: why branding still matters and how marketers can get ready for challenges ahead

2m Matt Rhodes

Planning for the 2023 recession: why branding stil...

"Marketers often ignore CX in the recession literature - likely due to it not being a top marketing priority when we had the last great recession. How...

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Harness 2022's holiday marketing data strategy to win the next one's

Competition Harness 2022's holiday marketing data strategy to win the next one's

2m Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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How Warner Bros. Discovery is scaling email personalization

Personalization How Warner Bros. Discovery is scaling email personalization

2m Benjamin Broomfield

How Warner Bros. Discovery is scaling email person...

The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...

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Are you ready for zero-party data?

Data management Are you ready for zero-party data?

2m Tim Ringel

Are you ready for zero-party data?

In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies contin...

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Seven digital marketing budget optimization tips for 2023

Marketing budget Seven digital marketing budget optimization tips for 2023

2m Neal Schaffer

Seven digital marketing budget optimization tips f...

Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try t...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

2m Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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“Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

Brand awareness “Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

3m Benjamin Broomfield

“Should’ve gone” to “I don’t go”: Specsavers' twis...

“Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. Bu...

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WATCH: Cutting marketing budgets during a recession is a bad idea

Content Marketing WATCH: Cutting marketing budgets during a recession is a bad idea

3m Liam Joyce

WATCH: Cutting marketing budgets during a recessio...

Many brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...

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The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

B2B The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

3m Ty Heath and Benjamin Broomfield

The cash flow funnel: A new B2B marketing funnel t...

Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...

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How Desperados turned dance steps into DE&I donations

Inclusive marketing How Desperados turned dance steps into DE&I donations

3m Benjamin Broomfield

How Desperados turned dance steps into DE&I donati...

"The party scene is consumed by younger people who are exploring, experimenting and having fun with parties. This generation is incredibly open to tec...

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Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

Brand utility Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

3m Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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Mastering localization: Pokémon's global competition adds nearly half a million followers

Strategy Mastering localization: Pokémon's global competition adds nearly half a million followers

4m Benjamin Broomfield

Mastering localization: Pokémon's global competiti...

"Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in th...

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Maximizing your marketing budget in tough economic times

Marketing budget Maximizing your marketing budget in tough economic times

4m Erica Gunn

Maximizing your marketing budget in tough economic...

In uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...

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How TUI is perfecting performance marketing through incrementality testing

Performance marketing How TUI is perfecting performance marketing through incrementality testing

4m Benjamin Broomfield

How TUI is perfecting performance marketing throug...

"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...

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How to overcome inflation with a customer loyalty program

Loyalty How to overcome inflation with a customer loyalty program

4m Will Hanrahan

How to overcome inflation with a customer loyalty ...

While inflation can erode the value of customers' reward points, a well-designed program can help offset the effects of inflation and keep people freq...

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How Tripadvisor’s in-house agency is incubating innovation

Strategy How Tripadvisor’s in-house agency is incubating innovation

4m Benjamin Broomfield

How Tripadvisor’s in-house agency is incubating in...

“It has not been an overnight process but running as an agency gives us absolute clarity and purpose." Read More...

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