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View article"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...
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Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read More...
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View articleMany brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...
View articleTy Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...
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View article"Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in th...
View articleIn uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...
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"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...
View articleWhile inflation can erode the value of customers' reward points, a well-designed program can help offset the effects of inflation and keep people freq...
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