Four hallmarks of a successful agent-client relationship

Collaboration Four hallmarks of a successful agent-client relationship

1w JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Marketing to the CFO

Leadership Marketing to the CFO

3w Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

2m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

Ecommerce Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

3m Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Scaling ecommerce brands in 2023: Strategies and best practices

Strategy Scaling ecommerce brands in 2023: Strategies and best practices

3m Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS

Digital Marketing Unveiling Meta's contribution to top-of-funnel relative ROAS

3m Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fopsha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023

Ecommerce Exploring the rise of top-of-funnel advertising in ecommerce for 2023

3m Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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Why zero-party marketing is a great value exchange for Gen Z

Digital Marketing Why zero-party marketing is a great value exchange for Gen Z

3m Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

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Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more

Digital Marketing Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more

4m Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

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Balancing data privacy and marketing measurement: Navigating the evolving landscape

Data Balancing data privacy and marketing measurement: Navigating the evolving landscape

4m Sanchari Sengupta (Team ClickZ)

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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Preparing for the third act: We’re getting marketing personalization all wrong

Content & Experience Preparing for the third act: We’re getting marketing personalization all wrong

4m Nick Masters

Preparing for the third act: We’re getting marketi...

The transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...

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Optimizing mass personalization with psychographic user journeys

Personalization Optimizing mass personalization with psychographic user journeys

4m Franklin Parrish

Optimizing mass personalization with psychographic...

Mass personalization campaigns are designed to build and enhance user engagement throughout the digital experience. Franklin Parrish explains how to d...

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iOS 14 uncovers measurement vulnerabilities for business

Analyzing Customer Data iOS 14 uncovers measurement vulnerabilities for business

4m Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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Sonic branding 101: A marketer’s toolkit for next-gen connection through sound

Sonic Branding Sonic branding 101: A marketer’s toolkit for next-gen connection through sound

4m Michele Arnese

Sonic branding 101: A marketer’s toolkit for next-...

Sonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is co...

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Maximizing value marketing in unprecedented economic times

Strategy Maximizing value marketing in unprecedented economic times

4m Ahab Nimry

Maximizing value marketing in unprecedented econom...

While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging...

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Preparing for smart targeting in the wake of Apple's ATT framework

Data management Preparing for smart targeting in the wake of Apple's ATT framework

4m Adrienne Rice

Preparing for smart targeting in the wake of Apple...

With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...

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Greenwashing won't wash: How brands should communicate their ESG strategy

Strategy Greenwashing won't wash: How brands should communicate their ESG strategy

4m Edward Coram James

Greenwashing won't wash: How brands should communi...

Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...

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How Nickelodeon’s influencer families are creating benchmark-breaking content

Influencer Marketing How Nickelodeon’s influencer families are creating benchmark-breaking content

5m Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

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How niche marketing can win customers from your competitors

Customer experience How niche marketing can win customers from your competitors

5m Benjamin Broomfield

How niche marketing can win customers from your co...

"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...

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Why SurveyMonkey stepped away from traditional B2B creative

B2B Why SurveyMonkey stepped away from traditional B2B creative

5m Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

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30 DTC brands that showcased exceptional performance in Q4

Insights 30 DTC brands that showcased exceptional performance in Q4

5m Jamie Bolton

30 DTC brands that showcased exceptional performan...

The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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Twelve industry experts answer: What makes a great marketing leader?

Digital Leaders Twelve industry experts answer: What makes a great marketing leader?

6m Benjamin Broomfield

Twelve industry experts answer: What makes a great...

Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learni...

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De-Positioning: The brand strategy mastered by Apple and Starbucks

Strategy De-Positioning: The brand strategy mastered by Apple and Starbucks

6m Todd Irwin

De-Positioning: The brand strategy mastered by App...

Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficie...

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Five of the best: What dominated ClickZ headlines in 2022?

Insights Five of the best: What dominated ClickZ headlines in 2022?

6m Benjamin Broomfield

Five of the best: What dominated ClickZ headlines ...

Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read More...

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Planning for the 2023 recession: why branding still matters and how marketers can get ready for challenges ahead

Recession Planning for the 2023 recession: why branding still matters and how marketers can get ready for challenges ahead

6m Matt Rhodes

Planning for the 2023 recession: why branding stil...

"Marketers often ignore CX in the recession literature - likely due to it not being a top marketing priority when we had the last great recession. How...

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Harness 2022's holiday marketing data strategy to win the next one's

Data-Driven Marketing Harness 2022's holiday marketing data strategy to win the next one's

6m Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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How Warner Bros. Discovery is scaling email personalization

Personalization How Warner Bros. Discovery is scaling email personalization

6m Benjamin Broomfield

How Warner Bros. Discovery is scaling email person...

The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...

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