Trends in email marketing: the ClickZ Podcast with Parry Malm
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Episode 2 with Parry Malm
The latest trends in email marketing
We talk to Parry Malm about the latest developments in email marketing. He shares some insights into why he founded his company Phrasee and how he is using artificial intelligence to optimise email subject lines and thereby increase conversion rates. Parry is passionate about revolutionising email marketing by using the latest technology. Hear what he is most excited about in 2016.
About Parry Malm
Parry is CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & commercial departments for an email service provider, and prior to that headed up a global marketing team.
Parry is a contributor to the ClickZ Digital Trends 2016 Intelligence Report, a comprehensive 46-page guide to the digital-related trends you need to know about in 2016 aimed at marketers and digital professionals.
>> Get the full ClickZ Intelligence Digital Trends 2016 report