WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...
View articleThe deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleAs AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...
View articleWith millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...
View articleThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...
View articleDespite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent ...
View articleDentsu is expanding its AI capabilities using Amazon Web Services tools, enhancing its ability to develop and deploy AI models. This move will provide...
View articleBy embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhanc...
View articleThrough strategic acquisitions, Publicis has been able to leverage the wealth of consumer data at it's finger tips by using generative AI Read More...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleLearn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...
View articleInternational bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...
View articleThe rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...
View article"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....
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