As AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleSenior marketers are entering 2026 with rising pressure to personalize at scale, unify customer data, and prove ROI across every channel. In this excl...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleIf 2024 was the year of AI anxiety, 2025 was the year of the “Great Collapse”. Not of the market, but of the marketing funnel itself. As we close the ...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleCommerce media is set to surpass traditional TV advertising in 2025, reshaping where budgets flow and how brands connect attention with purchase inten...
View articleBlack Friday has always been a measure of retail energy. In the past it reflected a contest between crowded stores and rising online activity. This ye...
View articleParis, December 4th 2025 – Brevo, a leader in customer engagement software, has closed its latest $500+ million financing round, officially becoming a...
View articleBeauty marketing once depended on high-production content and curated influencer campaigns. Those tactics may still create visibility, but they no lon...
View articleInsights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleAs Pride Month 2025 kicks off, U.S. retail brands are approaching it with a more nuanced strategy than in previous years. Some are scaling back visibi...
View articleWhen consumers interact with a brand, they’re not just buying products—they’re buying into a promise. American Eagle Outfitters (AEO), thr...
View articleEmployee-generated content (EGC) is changing how trust, reach, and influence work in digital marketing Read More...
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View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleLearn how brands are leveraging emotional connections to the past and implementing strategies that resonate across generations for unparalleled consum...
View articleMarketers must adapt strategies to focus on quality interactions over mere exposure in the digital age. Read More...
View articleGoogle's digital advertising dominance faces a pivotal challenge as the UDepartment of Justice brings its second major antitrust case against the tech...
View articleWhy Brands Must Choose Their Influencers Wisely and Play by the Rules Read More...
View articleSha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m...
View articleThe Paralympic Games have experienced a remarkable surge in global viewership and popularity over the past two decades. From 1.8 billion viewers in At...
View articleIf you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...
View articleIntroduction Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming re...
View articleUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleAlphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
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