How brands should navigate their presence on Twitter in 2023

Industry Developments How brands should navigate their presence on Twitter in 2023

1m Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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The age of the prompt: Brand drivers wanted

AI The age of the prompt: Brand drivers wanted

1m Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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How to make collaborative content work for your brand

Content & Experience How to make collaborative content work for your brand

1m Ann Smarty

How to make collaborative content work for your br...

A guide for brands to make the most of collaboration from a strategy and process point of view Read More...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

4m Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Q&A Citizens Bank: ​Multisensory marketing that connects brand and community

Content & Experience Q&A Citizens Bank: ​Multisensory marketing that connects brand and community

6m Kamaljeet Kalsi

Q&A Citizens Bank: ​Multisensory marketing that co...

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...

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Fractured to first-class: The digital transformation story of the UK’s leading technology retailer

Digital Transformation Fractured to first-class: The digital transformation story of the UK’s leading technology retailer

7m Benjamin Broomfield

Fractured to first-class: The digital transformati...

"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...

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Five ideas for creating personalized targeting without cookies

Digital Marketing Five ideas for creating personalized targeting without cookies

8m John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Growth marketing trends that will affect how businesses plan for 2023

Digital Marketing Growth marketing trends that will affect how businesses plan for 2023

8m John Hall

Growth marketing trends that will affect how busin...

Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read More...

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CMOs and CIOs: The new growth accelerators

Analyzing Customer Data CMOs and CIOs: The new growth accelerators

8m Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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What's the next chapter of the marketing story within sales relationships?

Strategy & Leadership What's the next chapter of the marketing story within sales relationships?

9m Katrina Klier

What's the next chapter of the marketing story wit...

How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech Read Mor...

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How Walgreens Boots Alliance rebuilt for first party data

Case Study How Walgreens Boots Alliance rebuilt for first party data

9m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Diversity within marketing: Pushing beyond a CSR checkbox

Digital Leaders Diversity within marketing: Pushing beyond a CSR checkbox

10m Kamaljeet Kalsi

Diversity within marketing: Pushing beyond a CSR c...

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...

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Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

10m Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Case Study From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

11m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Nine secrets to building and retaining high-performing marketing teams

Digital Leaders Nine secrets to building and retaining high-performing marketing teams

11m Kamaljeet Kalsi

Nine secrets to building and retaining high-perfor...

"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...

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The best website layouts for emerging start-ups

Digital Marketing The best website layouts for emerging start-ups

12m Daniel Tannenbaum

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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How Walgreens scaled its performance storytelling

Case Study How Walgreens scaled its performance storytelling

1y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Forging customer connections through a strong brand voice

Strategy & Leadership Forging customer connections through a strong brand voice

1y Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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The power of audio branding with Uli Reese, Global CMO at amp

Digital Asset Management (DAM) The power of audio branding with Uli Reese, Global CMO at amp

1y Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Perfecting the human connection for your personalization strategy

Digital Marketing Perfecting the human connection for your personalization strategy

1y Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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How Wells Fargo’s marketing operations went from alienated to aligned

Digital Leaders How Wells Fargo’s marketing operations went from alienated to aligned

1y Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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Five senior marketing roles that will dictate brand success in 2022

Digital Marketing Five senior marketing roles that will dictate brand success in 2022

1y Michael Collins

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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Three trends to watch in 2022

Digital Leaders Three trends to watch in 2022

1y Nicola Mendelsohn CBE

Three trends to watch in 2022

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Marketing Future-proofing 2022 strategies: four things marketers need to know

1y Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

1y Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

Augmented reality Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

1y Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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New data sets will help marketers break their cookie addiction

Advertising & Promotion New data sets will help marketers break their cookie addiction

1y Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

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