The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects of the technology, some things to watch for, and finally what that means for your media plans.
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budget to allocate, where are marketers investing their spend for 2017 and beyond?
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Industry experts say AI and machine learning will revolutionize email marketing. From self-running campaigns to clairvoyant customer insights, the hype is building. But is your marketing technology ready to deliver?
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?