Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing with Black Friday for consumers’ attention, time and dollars.
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
From the most popular tactics during 2016, to the new strategies we need to apply in 2017.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
So what makes content go viral? And what makes people participate in these phenomena?
Digital (and in our case search and content) data holds the keys to marketing success.
As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts.