Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should we expect? Trusted Media Brands asked 300 ... read more
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, ... read more
In an increasingly competitive European grocery industry, there is only one certainty: Amazon is here to stay. Success in one of Europe’s ... read more
Influencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental.
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings.
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?