GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
If you don’t have a strategy yet, it’s not too late to have one. Here are some research-backed tips to help you boost ecommerce sales during this holiday season
Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a ... read more
This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy:
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing with Black Friday for consumers’ attention, time and dollars.
What are some of the major developments that are likely to shape multi-channel marketing in 2017?