Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
Influencer outreach is a step-by-step process during which impeccable planning and execution are necessary.
If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional funnel approach a little bit backwards?
Jigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments.
What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
Instagram has increased the number of photos and videos we can upload for each post. How can brands take advantage?
With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers.