Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?
Web push notifications are an interesting addition to the marketing mix. To help you understand what they mean for you, we've put together a guide with everything you need to know.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visitor to their web or mobile sites.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But once you start creating video content, how do you know when it’s been successful?
Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through the Facebook Business Manager interface that advertisers use to manage their ad accounts.