Email Personalization – Key Tips for 2016 and Beyond

What marketers think consumers want from their email communications is often very different to what consumers actually want – this white paper examines this surprisingly large gap, and what marketers can do to overcome it.

We asked 250+ marketers if they feel they are meeting consumer needs/preferences/interests in their email marketing, and then compared the results to a Consumer Views Report where consumers were asked if their needs/preferences/interests were being met by marketers with some interesting results.

Download this white paper to see the survey results and comparisons, and how you can ensure you are engaging your audience as much as possible by giving them what they really want from your email marketing campaign.

Key Topics Include:

  • Consumer expectations vs current marketing strategies
  • List segmentation
  • Data collection and associated limitations
  • Engagement metrics
  • Optimization techniques