What the hell is a marketing cloud, anyway?

When cloud technology first entered the scene in 2009, it was hailed as the next great revolution in computing. Today, marketers can access an integrated suite of cloud-based tools covering everything from analytics to targeting to customer experience.

But the question remains: has the cloud had a tangible impact on the marketing world? A new report published by ClickZ Intelligence looks at how marketers are using cloud, potential benefits and drawbacks, and what the future holds for this technology.

Featuring insights and predictions from senior marketers at Aviva, Flight Centre and Virgin Atlantic, this in-depth report also provides an overview of the major cloud providers and their offers.

Fill in the form below to download your free copy of the report.