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Guide to Cross-Channel Personalization

Whitepaper | Digital Marketing Guide to Cross-Channel Personalization

2w

Guide to Cross-Channel Personalization

Creating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...

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Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

3w

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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Paid Search Monitoring and Brand Compliance Survey Report 2022

Whitepaper | Digital Marketing Paid Search Monitoring and Brand Compliance Survey Report 2022

1m

Paid Search Monitoring and Brand Compliance Survey...

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors –...

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A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation

Whitepaper | Digital Marketing A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation

2m

A Marketer’s Guide To Collaborating With Finance I...

As marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...

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Knowledge Management: The Challenge; The Solve

Whitepaper | AI & Automation Knowledge Management: The Challenge; The Solve

2m

Knowledge Management: The Challenge; The Solve

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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A Deeper Path to Personalization with RFM Segmentation

Whitepaper | Digital Marketing A Deeper Path to Personalization with RFM Segmentation

3m

A Deeper Path to Personalization with RFM Segmenta...

Experienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...

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Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

Whitepaper | Digital Marketing Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

3m

Best Mobile Marketing Strategies to Rev Up Your Sa...

As mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...

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The Marketing Playbook for Content Creation

Whitepaper | Content Marketing The Marketing Playbook for Content Creation

3m

The Marketing Playbook for Content Creation

This playbook will lead you through the different areas of marketing and align them to their main content goals. Read More...

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Social Media Trends 2022 Report

Whitepaper | ABM Social Media Trends 2022 Report

4m

Social Media Trends 2022 Report

How to drive success in the accelerated age of the ‘now’ consumer Read More...

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Modular Content Is The Key To Customizing Experiences At Scale

Whitepaper | Content & Experience Modular Content Is The Key To Customizing Experiences At Scale

4m

Modular Content Is The Key To Customizing Experien...

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections ...

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See Content Value Clearly With Return On Effort

Whitepaper | Content & Experience See Content Value Clearly With Return On Effort

4m

See Content Value Clearly With Return On Effort

Keep your finger on the pulse of content performance for better visibility, agility, and prioritization. You’ve launched yet another campaign to deliv...

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Customer Engagement Strategies That Boost Retention

Whitepaper | Digital Marketing Customer Engagement Strategies That Boost Retention

5m

Customer Engagement Strategies That Boost Retentio...

Whilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...

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How to Evaluate & Implement AI-Powered Knowledge Management

Whitepaper | AI & Automation How to Evaluate & Implement AI-Powered Knowledge Management

5m

How to Evaluate & Implement AI-Powered Knowledge M...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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2022 ABM Planning Deck

Whitepaper | ABM 2022 ABM Planning Deck

6m

2022 ABM Planning Deck

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Modular Content: Maximize Content Reuse, Optimize Content Budgets

Whitepaper | Digital Marketing Modular Content: Maximize Content Reuse, Optimize Content Budgets

6m

Modular Content: Maximize Content Reuse, Optimize ...

In the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...

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The future of marketing measurement: how to win in the world of data

Whitepaper | Digital Marketing The future of marketing measurement: how to win in the world of data

6m

The future of marketing measurement: how to win in...

Marketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...

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SEO Budget Planning

Whitepaper | Advertising & Promotion SEO Budget Planning

6m

SEO Budget Planning

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Data-Driven Market Research and Competitive Analysis

Whitepaper | Digital Marketing Data-Driven Market Research and Competitive Analysis

7m

Data-Driven Market Research and Competitive Analys...

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Email marketing: tapping into data goldmines

Whitepaper Email marketing: tapping into data goldmines

7m

Email marketing: tapping into data goldmines

Today’s most valuable resource is data. Luckily, there is an abundance of it available. In fact, internet users generate some 2.5 quintillion bytes of...

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The B2B Marketer’s Guide to ABM

Whitepaper The B2B Marketer’s Guide to ABM

8m

The B2B Marketer’s Guide to ABM

Many marketers have been sold the idea that ABM is an out of reach strategy for their company for a variety of reasons — too much effort, too much of ...

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The Big Reset: Building valuable target audiences in the new privacy age

Whitepaper | Advertising & Promotion The Big Reset: Building valuable target audiences in the new privacy age

8m

The Big Reset: Building valuable target audiences ...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Real-time decisioning, real results

Whitepaper Real-time decisioning, real results

8m

Real-time decisioning, real results

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Semrush Keyword Difficulty

Whitepaper | Digital Marketing Semrush Keyword Difficulty

8m

Semrush Keyword Difficulty

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Peak Sale, Peak Performance

Whitepaper | Advanced Email Marketing Peak Sale, Peak Performance

9m

Peak Sale, Peak Performance

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Best in class email senders

Whitepaper | Content Marketing Best in class email senders

9m

Best in class email senders

The email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...

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How to attract more leads with high-quality links

Whitepaper | Content Marketing How to attract more leads with high-quality links

10m

How to attract more leads with high-quality links

In the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...

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Website redesign in 7 steps

Whitepaper | Advertising & Promotion Website redesign in 7 steps

11m

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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