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Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

4d

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

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Sports sponsorship: Vista and Liverpool FC's match-winning model

Podcast | Strategy Sports sponsorship: Vista and Liverpool FC's match-winning model

2w

Sports sponsorship: Vista and Liverpool FC's match...

Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...

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A Guide to Understanding How IP Data Helps Marketers

Whitepaper | Digital Marketing A Guide to Understanding How IP Data Helps Marketers

2w

A Guide to Understanding How IP Data Helps Markete...

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Viral is vanity: The biggest pitfalls damaging your social media ROI

Podcast | ROI Marketing Viral is vanity: The biggest pitfalls damaging your social media ROI

3w

Viral is vanity: The biggest pitfalls damaging you...

“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...

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How breaking down marketing silos helped PwC reimagine its global strategy

Podcast | Strategy How breaking down marketing silos helped PwC reimagine its global strategy

4w

How breaking down marketing silos helped PwC reima...

"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...

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Make or break your digital center of excellence with Ericsson

Podcast | Strategy Make or break your digital center of excellence with Ericsson

1m

Make or break your digital center of excellence wi...

"Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom u...

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Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

Podcast | AR & VR Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

1m

Matt McGowan, Snapchat: Bringing AR into your trad...

"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...

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Future of Marketing: Why Personalization Matters

Whitepaper | Analytics Future of Marketing: Why Personalization Matters

1m

Future of Marketing: Why Personalization Matters

Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...

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Measuring for the customer: The future of brand loyalty

Podcast | Loyalty Measuring for the customer: The future of brand loyalty

2m

Measuring for the customer: The future of brand lo...

Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer pers...

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State of eCommerce Advertising Report

Whitepaper | Commerce & Sales State of eCommerce Advertising Report

2m

State of eCommerce Advertising Report

Most brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...

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Black Friday Cyber Monday eCommerce Advertising Report

Whitepaper | Commerce & Sales Black Friday Cyber Monday eCommerce Advertising Report

2m

Black Friday Cyber Monday eCommerce Advertising Re...

The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...

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Maintaining a cohesive brand personality throughout change

Podcast | Brand awareness Maintaining a cohesive brand personality throughout change

2m

Maintaining a cohesive brand personality throughou...

Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these...

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

Whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2m

Utilizing Email To Stop Fraud-eCommerce Client Fra...

The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...

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Using storytelling for strategic planning

Podcast | Strategy Using storytelling for strategic planning

2m

Using storytelling for strategic planning

Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be...

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21 Steps To Email Deliverability Success

Whitepaper | Digital Marketing 21 Steps To Email Deliverability Success

2m

21 Steps To Email Deliverability Success

With so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...

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Email, The Weapon Against Identity Fraud

Whitepaper | Digital Marketing Email, The Weapon Against Identity Fraud

2m

Email, The Weapon Against Identity Fraud

US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention.  Retailers face fraud via coupon abuse, charge bac...

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21 Great Ways to Grow Your Email List

Whitepaper | AI 21 Great Ways to Grow Your Email List

3m

21 Great Ways to Grow Your Email List

Creating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally ...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Industry Developments Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

3m

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Customer behaviour The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

3m

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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The Third-Party Data Deprecation Playbook

Whitepaper | Third-party cookie The Third-Party Data Deprecation Playbook

3m

The Third-Party Data Deprecation Playbook

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...

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Empower Agents to Consistently Deliver

Whitepaper | AI Empower Agents to Consistently Deliver

4m

Empower Agents to Consistently Deliver

Conversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conve...

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State of eCommerce advertising report

Whitepaper | Ecommerce State of eCommerce advertising report

5m

State of eCommerce advertising report

As 2022 surges on, each day, week, and month presents fresh challenges for eCommerce advertising. It’s been a volatile year with lockdowns endin...

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The Future of Search 2022

Whitepaper | Digital Marketing The Future of Search 2022

5m

The Future of Search 2022

While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...

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3 ABM Plays for Small Teams

Whitepaper | Digital Marketing 3 ABM Plays for Small Teams

6m

3 ABM Plays for Small Teams

Small teams face a host of common problems, and the top problem? Getting outsized results with an undersized team. There’s no wiggle room for wasted b...

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Using data to drive demand

Whitepaper | Digital Marketing Using data to drive demand

6m

Using data to drive demand

For smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...

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Guide to Cross-Channel Personalization

Whitepaper | Digital Marketing Guide to Cross-Channel Personalization

7m

Guide to Cross-Channel Personalization

Creating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...

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Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

7m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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