Today’s most valuable resource is data. Luckily, there is an abundance of it available. In fact, internet users generate some 2.5 quintillion bytes of...
View resourceMany marketers have been sold the idea that ABM is an out of reach strategy for their company for a variety of reasons — too much effort, too much of ...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceThe email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...
View resourceIn the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...
View resourceThis content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...
View resourceSmartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...
View resourceAn interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...
View resource450 Billion emails are sent every day but over 85% of them are considered spam. Maropost know what it takes to make it to the inbox and with their new...
View resourceLeadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...
View resourceThe New York Post Digital Network needed an Email Service Provider (ESP) that could rapidly and truly scale their email newsletter business, and not j...
View resourceA Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...
View resourceAcquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...
View resourceMarketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...
View resourceAs the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fin...
View resourceWebsite security is not top of mind for most small- to medium-sized businesses (SMBs). Their focus is understandably on getting products and services ...
View resourceData Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceAn interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...
View resourceSocial media platforms must be more tightly regulated, according to a survey conducted by ClickZ. Read More...
View resourceA DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ...
View resourceMarketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...
View resourceDelivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...
View resourceDigital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...
View resourceThe tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...
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