Creating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceWe’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors –...
View resourceAs marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceExperienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...
View resourceAs mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...
View resourceThis playbook will lead you through the different areas of marketing and align them to their main content goals. Read More...
View resourceHow to drive success in the accelerated age of the ‘now’ consumer Read More...
View resourceMarketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections ...
View resourceKeep your finger on the pulse of content performance for better visibility, agility, and prioritization. You’ve launched yet another campaign to deliv...
View resourceWhilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceIn the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...
View resourceMarketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceToday’s most valuable resource is data. Luckily, there is an abundance of it available. In fact, internet users generate some 2.5 quintillion bytes of...
View resourceMany marketers have been sold the idea that ABM is an out of reach strategy for their company for a variety of reasons — too much effort, too much of ...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceThe email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...
View resourceIn the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...
View resourceThis content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...
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