The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThe Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...
View resourceMarketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceThe rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...
View resourceThe 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...
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IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resource“You need to create an environment and a culture that allows people to experiment and innovate. Create an environment that favors progress over perfec...
View resource“The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Read More...
View resourceA healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...
View resourceThe average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...
View resourceVista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...
View resourceIP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resource“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...
View resource"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...
View resource"Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom u...
View resource"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...
View resourceConsumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...
View resourceAzlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer pers...
View resourceMost brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...
View resourceThe Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...
View resourceThroughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these...
View resourceThe need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...
View resourceEach story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be...
View resourceWith so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...
View resourceUS companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge bac...
View resourceCreating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally ...
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