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Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Data & Analytics Being an effective marketing leader with Mark Evans, Direct Line Group

3w

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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How The New York Post Achieved Unparalleled Email Delivery

Whitepaper | Digital Marketing How The New York Post Achieved Unparalleled Email Delivery

3w

How The New York Post Achieved Unparalleled Email ...

The New York Post Digital Network needed an Email Service Provider (ESP) that could rapidly and truly scale their email newsletter business, and not j...

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A Marketer's Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer's Guide to Customer Data Platforms

4w

A Marketer's Guide to Customer Data Platforms

A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | Advertising & Promotion The Finance Industry's Playbook for Customer Acquisition

1m

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

1m

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

Whitepaper | Digital Transformation Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

1m

Build or Buy? The Business Case for Connecting the...

As the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fin...

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Sectigo State of Website Security and Threat Report

Whitepaper | Management Sectigo State of Website Security and Threat Report

1m

Sectigo State of Website Security and Threat Repor...

Website security is not top of mind for most small- to medium-sized businesses (SMBs). Their focus is understandably on getting products and services ...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | Actionable Analysis The Retailer’s Playbook for Customer Acquisition

2m

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Introducing the Interactive Voice Experience

Whitepaper | Digital Transformation Introducing the Interactive Voice Experience

2m

Introducing the Interactive Voice Experience

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...

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Marketers call for tighter social media rules

Whitepaper | Digital Marketing Marketers call for tighter social media rules

2m

Marketers call for tighter social media rules

Social media platforms must be more tightly regulated, according to a survey conducted by ClickZ. Read More...

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Magic Quadrant for DXP

Whitepaper | Digital Advertising Magic Quadrant for DXP

2m

Magic Quadrant for DXP

A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Analyzing Customer Data Selecting a Customer Data Platform: Gartner Market Guide

2m

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Path to Personalization

Whitepaper | Analyzing Customer Data Path to Personalization

2m

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

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Digital Asset Management for Beginners

Whitepaper | Analyzing Customer Data Digital Asset Management for Beginners

2m

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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7 Winning Lead Generation Strategies that Drive Growth

Whitepaper | Analytics 7 Winning Lead Generation Strategies that Drive Growth

2m

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...

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Built to Last: Designing Your Ideal Digital Experience Platform

Whitepaper | Digital Advertising Built to Last: Designing Your Ideal Digital Experience Platform

3m

Built to Last: Designing Your Ideal Digital Experi...

The rise of the marketing technology stack over MarTech suites means that many industry leading DXPs are now designed to integrate into your existing ...

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Omnichannel Marketing Excellence: The growing role of customer data platforms

Whitepaper | Analyzing Customer Data Omnichannel Marketing Excellence: The growing role of customer data platforms

3m

Omnichannel Marketing Excellence: The growing role...

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

3m

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

3m

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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6 Priorities for digital decisionmakers in 2021

Whitepaper | Advertising & Promotion 6 Priorities for digital decisionmakers in 2021

3m

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Sellercloud Annual Trends and First Party E-commerce Growth Report

Whitepaper | Commerce & Sales Sellercloud Annual Trends and First Party E-commerce Growth Report

3m

Sellercloud Annual Trends and First Party E-commer...

Sellercloud studies annual e-commerce growth trends, including how pandemic-driven e-commerce has changed online consumer patterns, what consumer tren...

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Marketing Technology Intelligence Report: December Review

Whitepaper | Marketing Technology Marketing Technology Intelligence Report: December Review

3m

Marketing Technology Intelligence Report: December...

Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey and this month we will focus on December's MarTech...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

3m

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Insurer's Customer Acquisition Playbook

Whitepaper | Analytics The Insurer's Customer Acquisition Playbook

3m

The Insurer's Customer Acquisition Playbook

A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping ...

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Think Bigger: Your Digital Experience Is More Than Your Website

Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

4m

Think Bigger: Your Digital Experience Is More Than...

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

Whitepaper | Analyzing Customer Data Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

4m

Who are your best customers? Rethinking Customer L...

There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...

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Accelerate Your Agency in 2021

Whitepaper | Agency Spotlight Accelerate Your Agency in 2021

4m

Accelerate Your Agency in 2021

SharpSpring is passionate about making sales and marketing automation accessible for agencies so that organizations are better equipped to meet all cl...

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