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Email, The Weapon Against Identity Fraud

Whitepaper | Digital Marketing Email, The Weapon Against Identity Fraud

6d

Email, The Weapon Against Identity Fraud

According to Linkurious, 45% of fraud happens online. About 4.5% of U.S., or 15 million Americans, were victims of identity fraud in 2021 and 33% of A...

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21 Great Ways to Grow Your Email List

Whitepaper | AI 21 Great Ways to Grow Your Email List

2w

21 Great Ways to Grow Your Email List

Creating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally ...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Industry Developments Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

3w

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Customer behaviour The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

3w

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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The Third-Party Data Deprecation Playbook

Whitepaper | Third-party cookie The Third-Party Data Deprecation Playbook

3w

The Third-Party Data Deprecation Playbook

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...

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Empower Agents to Consistently Deliver

Whitepaper | AI Empower Agents to Consistently Deliver

2m

Empower Agents to Consistently Deliver

Conversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conve...

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State of eCommerce advertising report

Whitepaper | Ecommerce State of eCommerce advertising report

2m

State of eCommerce advertising report

As 2022 surges on, each day, week, and month presents fresh challenges for eCommerce advertising. It’s been a volatile year with lockdowns endin...

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The Future of Search 2022

Whitepaper | Digital Marketing The Future of Search 2022

3m

The Future of Search 2022

While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...

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3 ABM Plays for Small Teams

Whitepaper | Digital Marketing 3 ABM Plays for Small Teams

3m

3 ABM Plays for Small Teams

Small teams face a host of common problems, and the top problem? Getting outsized results with an undersized team. There’s no wiggle room for wasted b...

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Using data to drive demand

Whitepaper | Digital Marketing Using data to drive demand

4m

Using data to drive demand

For smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...

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Guide to Cross-Channel Personalization

Whitepaper | Digital Marketing Guide to Cross-Channel Personalization

5m

Guide to Cross-Channel Personalization

Creating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...

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Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

5m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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Paid Search Monitoring and Brand Compliance Survey Report 2022

Whitepaper | Digital Marketing Paid Search Monitoring and Brand Compliance Survey Report 2022

5m

Paid Search Monitoring and Brand Compliance Survey...

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors –...

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A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation

Whitepaper | Digital Marketing A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation

6m

A Marketer’s Guide To Collaborating With Finance I...

As marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...

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Knowledge Management: The Challenge; The Solve

Whitepaper | AI & Automation Knowledge Management: The Challenge; The Solve

6m

Knowledge Management: The Challenge; The Solve

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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A Deeper Path to Personalization with RFM Segmentation

Whitepaper | Digital Marketing A Deeper Path to Personalization with RFM Segmentation

7m

A Deeper Path to Personalization with RFM Segmenta...

Experienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...

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Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

Whitepaper | Digital Marketing Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

7m

Best Mobile Marketing Strategies to Rev Up Your Sa...

As mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...

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The Marketing Playbook for Content Creation

Whitepaper | Content Marketing The Marketing Playbook for Content Creation

7m

The Marketing Playbook for Content Creation

This playbook will lead you through the different areas of marketing and align them to their main content goals. Read More...

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Social Media Trends 2022 Report

Whitepaper | ABM Social Media Trends 2022 Report

8m

Social Media Trends 2022 Report

How to drive success in the accelerated age of the ‘now’ consumer Read More...

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Modular Content Is The Key To Customizing Experiences At Scale

Whitepaper | Content & Experience Modular Content Is The Key To Customizing Experiences At Scale

8m

Modular Content Is The Key To Customizing Experien...

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections ...

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See Content Value Clearly With Return On Effort

Whitepaper | Content & Experience See Content Value Clearly With Return On Effort

8m

See Content Value Clearly With Return On Effort

Keep your finger on the pulse of content performance for better visibility, agility, and prioritization. You’ve launched yet another campaign to deliv...

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Customer Engagement Strategies That Boost Retention

Whitepaper | Digital Marketing Customer Engagement Strategies That Boost Retention

9m

Customer Engagement Strategies That Boost Retentio...

Whilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...

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How to Evaluate & Implement AI-Powered Knowledge Management

Whitepaper | AI & Automation How to Evaluate & Implement AI-Powered Knowledge Management

9m

How to Evaluate & Implement AI-Powered Knowledge M...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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2022 ABM Planning Deck

Whitepaper | ABM 2022 ABM Planning Deck

10m

2022 ABM Planning Deck

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Modular Content: Maximize Content Reuse, Optimize Content Budgets

Whitepaper | Digital Marketing Modular Content: Maximize Content Reuse, Optimize Content Budgets

10m

Modular Content: Maximize Content Reuse, Optimize ...

In the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...

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The future of marketing measurement: how to win in the world of data

Whitepaper | Digital Marketing The future of marketing measurement: how to win in the world of data

10m

The future of marketing measurement: how to win in...

Marketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...

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SEO Budget Planning

Whitepaper | Advertising & Promotion SEO Budget Planning

10m

SEO Budget Planning

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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