According to Linkurious, 45% of fraud happens online. About 4.5% of U.S., or 15 million Americans, were victims of identity fraud in 2021 and 33% of A...
View resourceCreating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally ...
View resourceMarketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceThe rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...
View resourceConsumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...
View resourceConversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conve...
View resourceAs 2022 surges on, each day, week, and month presents fresh challenges for eCommerce advertising. It’s been a volatile year with lockdowns endin...
View resourceWhile the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...
View resourceSmall teams face a host of common problems, and the top problem? Getting outsized results with an undersized team. There’s no wiggle room for wasted b...
View resourceFor smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...
View resourceCreating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceWe’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors –...
View resourceAs marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceExperienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...
View resourceAs mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...
View resourceThis playbook will lead you through the different areas of marketing and align them to their main content goals. Read More...
View resourceHow to drive success in the accelerated age of the ‘now’ consumer Read More...
View resourceMarketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections ...
View resourceKeep your finger on the pulse of content performance for better visibility, agility, and prioritization. You’ve launched yet another campaign to deliv...
View resourceWhilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceIn the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...
View resourceMarketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
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