Duration: 1 hour
In 2012, Amazon surpassed Google as the top destination for U.S. online shoppers with 55% of consumers turning to Amazon first when searching for products online.
In this exclusive video we hear from John Denny, VP Ecommerce & Digital Marketing at Cavu Venture Partners as he runs through how he grew Bai Brands from a small niche brand to the number one beverage on Amazon and then onto its sale to Dr Pepper Snapple Bottling Group for $1.7 billion.
This practical session includes never before seen growth hacks that are guaranteed to help you whether you are thinking of using or you currently use Amazon Advertising.
Later in the conversation, we hear from Luis Navarrete Gomez, Head of Global Search Marketing at LEGO as he gives his perspective on how LEGO utilizes Amazon.
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