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Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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Announcement Alert from Lee Arthur

Weekly briefing | Digital Transformation Announcement Alert from Lee Arthur

2m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

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The 2023 B2B Superpowers Index

Whitepaper | Digital Transformation The 2023 B2B Superpowers Index

8m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

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Impact of SEO and Content Marketing

Whitepaper | Digital Transformation Impact of SEO and Content Marketing

11m

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing

Whitepaper | Digital Transformation Data Analytics in Marketing

12m

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Digital Transformation Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

1y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Digital Transformation The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

1y

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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2023 CUSTOMER EXPERIENCE IMPERATIVES

Whitepaper | Digital Transformation 2023 CUSTOMER EXPERIENCE IMPERATIVES

1y

2023 CUSTOMER EXPERIENCE IMPERATIVES

The 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...

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STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

Whitepaper | Advertising & Promotion STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

1y

STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Progress over process: The principles of exceptional marketing leadership

Podcast | Leadership Progress over process: The principles of exceptional marketing leadership

1y

Progress over process: The principles of exception...

“You need to create an environment and a culture that allows people to experiment and innovate. Create an environment that favors progress over perfec...

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Margaret Molloy: The power of simplicity

Podcast | Digital Leaders Margaret Molloy: The power of simplicity

1y

Margaret Molloy: The power of simplicity

“The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Read More...

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Darrell Alfonso: The attributes of an effective martech stack

Podcast | Marketing Technology Darrell Alfonso: The attributes of an effective martech stack

1y

Darrell Alfonso: The attributes of an effective ma...

A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...

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Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

1y

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

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Sports sponsorship: Vista and Liverpool FC's match-winning model

Podcast | Strategy Sports sponsorship: Vista and Liverpool FC's match-winning model

1y

Sports sponsorship: Vista and Liverpool FC's match...

Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...

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A Guide to Understanding How IP Data Helps Marketers

Whitepaper | Digital Marketing A Guide to Understanding How IP Data Helps Marketers

1y

A Guide to Understanding How IP Data Helps Markete...

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Viral is vanity: The biggest pitfalls damaging your social media ROI

Podcast | Social Media Viral is vanity: The biggest pitfalls damaging your social media ROI

1y

Viral is vanity: The biggest pitfalls damaging you...

“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...

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How breaking down marketing silos helped PwC reimagine its global strategy

Podcast | Strategy How breaking down marketing silos helped PwC reimagine its global strategy

1y

How breaking down marketing silos helped PwC reima...

"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...

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Make or break your digital center of excellence with Ericsson

Podcast | Strategy Make or break your digital center of excellence with Ericsson

1y

Make or break your digital center of excellence wi...

"Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom u...

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Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

Podcast | AR & VR Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

1y

Matt McGowan, Snapchat: Bringing AR into your trad...

"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...

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Future of Marketing: Why Personalization Matters

Whitepaper | Analytics Future of Marketing: Why Personalization Matters

1y

Future of Marketing: Why Personalization Matters

Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...

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Measuring for the customer: The future of brand loyalty

Podcast | Loyalty Measuring for the customer: The future of brand loyalty

1y

Measuring for the customer: The future of brand lo...

Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer pers...

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State of eCommerce Advertising Report

Whitepaper | Commerce & Sales State of eCommerce Advertising Report

1y

State of eCommerce Advertising Report

Most brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...

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Black Friday Cyber Monday eCommerce Advertising Report

Whitepaper | Commerce & Sales Black Friday Cyber Monday eCommerce Advertising Report

1y

Black Friday Cyber Monday eCommerce Advertising Re...

The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...

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Maintaining a cohesive brand personality throughout change

Podcast | Brand awareness Maintaining a cohesive brand personality throughout change

1y

Maintaining a cohesive brand personality throughou...

Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these...

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

Whitepaper | Email Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y

Utilizing Email To Stop Fraud-eCommerce Client Fra...

The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...

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Using storytelling for strategic planning

Podcast | Strategy Using storytelling for strategic planning

1y

Using storytelling for strategic planning

Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be...

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21 Steps To Email Deliverability Success

Whitepaper | Email 21 Steps To Email Deliverability Success

1y

21 Steps To Email Deliverability Success

With so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...

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