ResourcesEmail marketing: tapping into data goldmines

Email marketing: tapping into data goldmines

Today’s most valuable resource is data. Luckily, there is an abundance of it available. In fact, internet users generate some 2.5 quintillion bytes of data every day, according to a recent report by TechJury. When captured and integrated, this data can lead to invaluable insights and countless new opportunities. One way to truly utilize this resource is through highly targeted email marketing campaigns.

From the results of our survey, we see that the level of sophistication among ESPs varies widely. As a result, many companies are currently underwhelmed by the effectiveness of their email marketing campaigns. This is largely due to unsuccessful data integration, which in turn leads to subpar segmentation, and personalization.

That’s why we have put together this report to cover:

  • Key findings
  • ESPs are not created equal
  • The importance of data integration
  • Team effort
  • Timeliness is everything
  • More is more
  • Really real-time?
  • Getting personal
  • Better access

Please fill in the form below to download the report: