As marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by aligning with the business acumen and priorities of finance leaders.
Alignment is the first step toward accountability, and accountability derives from shared access to relevant metrics and analytics. Once you’re aligned with finance, you’ll be able to discern jointly what data is needed, what metrics to dashboard and which analytics will get
you there.
This guide will help you:
- Align with Finance: Understand how much more closely aligned modern finance and marketing leadership roles are
- Deploy the VALUE Framework for aligning with finance, with practical steps you can take starting today
- Benchmark your progress showing marketing financial impact against that other marketing leaders
To find out more about how to build a powerful alliance between your marketing and Finance teams please fill out the form on the right.