Call tracking comes of age

Call tracking in its most basic form has existed for decades. But the development of the technology has seemed to stagnate in recent years.

Optimization techniques for digital campaigns are now on a level of sophistication that marketers couldn’t imagine 10 years ago and consumers want more human-to-human contact than ever.

Download this new eBook and learn:

• That despite the best efforts of Google Home and Amazon’s Alexa, human-to-human voice calls are only increasing
• How call tracking has evolved from purely being able to count calls, through the outcome tracking
• And that as the complexity of the customer journey increases, full end-to-end attribution is now a reality for call-centric businesses everywhere

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