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Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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Announcement Alert from Lee Arthur

Weekly briefing | Digital Transformation Announcement Alert from Lee Arthur

2m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

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The 2023 B2B Superpowers Index

Whitepaper | Digital Transformation The 2023 B2B Superpowers Index

8m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Digital Transformation The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

1y

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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2023 CUSTOMER EXPERIENCE IMPERATIVES

Whitepaper | Digital Transformation 2023 CUSTOMER EXPERIENCE IMPERATIVES

1y

2023 CUSTOMER EXPERIENCE IMPERATIVES

The 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...

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Viral is vanity: The biggest pitfalls damaging your social media ROI

Podcast | Social Media Viral is vanity: The biggest pitfalls damaging your social media ROI

1y

Viral is vanity: The biggest pitfalls damaging you...

“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...

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Future of Marketing: Why Personalization Matters

Whitepaper | Analytics Future of Marketing: Why Personalization Matters

1y

Future of Marketing: Why Personalization Matters

Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...

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Best in class email senders

Whitepaper | Digital Marketing Best in class email senders

3y

Best in class email senders

The email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...

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How to attract more leads with high-quality links

Whitepaper | Digital Marketing How to attract more leads with high-quality links

3y

How to attract more leads with high-quality links

In the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...

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Website redesign in 7 steps

Whitepaper | Design Website redesign in 7 steps

3y

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Digital Marketing Global Social Advertising Trends in 2021

3y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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A Marketer's Guide to Customer Data Platforms

Whitepaper | UI A Marketer's Guide to Customer Data Platforms

3y

A Marketer's Guide to Customer Data Platforms

A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | UI The Finance Industry's Playbook for Customer Acquisition

3y

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

3y

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | UI The Retailer’s Playbook for Customer Acquisition

3y

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Marketing Selecting a Customer Data Platform: Gartner Market Guide

3y

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Path to Personalization

Whitepaper | Personalization Path to Personalization

3y

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

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Digital Asset Management for Beginners

Whitepaper | Digital Asset Management (DAM) Digital Asset Management for Beginners

3y

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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7 Winning Lead Generation Strategies that Drive Growth

Whitepaper | Lead generation 7 Winning Lead Generation Strategies that Drive Growth

3y

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...

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Omnichannel Marketing Excellence: The growing role of customer data platforms

Whitepaper | Analyzing Customer Data Omnichannel Marketing Excellence: The growing role of customer data platforms

3y

Omnichannel Marketing Excellence: The growing role...

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

3y

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

3y

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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6 Priorities for digital decisionmakers in 2021

Whitepaper | Digital Marketing 6 Priorities for digital decisionmakers in 2021

3y

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Digital Marketing Global Social Advertising Trends in 2021

3y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Insurer's Customer Acquisition Playbook

Whitepaper | Marketing Technology The Insurer's Customer Acquisition Playbook

3y

The Insurer's Customer Acquisition Playbook

A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping ...

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Think Bigger: Your Digital Experience Is More Than Your Website

Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

3y

Think Bigger: Your Digital Experience Is More Than...

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

Whitepaper | Loyalty Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

3y

Who are your best customers? Rethinking Customer L...

There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...

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