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How to attract more leads with high-quality links

Whitepaper | Content Marketing How to attract more leads with high-quality links

2w

How to attract more leads with high-quality links

In the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...

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Website redesign in 7 steps

Whitepaper | Advertising & Promotion Website redesign in 7 steps

1m

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

2m

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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A Marketer's Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer's Guide to Customer Data Platforms

4m

A Marketer's Guide to Customer Data Platforms

A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | Advertising & Promotion The Finance Industry's Playbook for Customer Acquisition

4m

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

4m

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | Actionable Analysis The Retailer’s Playbook for Customer Acquisition

4m

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Analyzing Customer Data Selecting a Customer Data Platform: Gartner Market Guide

5m

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Path to Personalization

Whitepaper | Analyzing Customer Data Path to Personalization

5m

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

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Digital Asset Management for Beginners

Whitepaper | Analyzing Customer Data Digital Asset Management for Beginners

5m

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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7 Winning Lead Generation Strategies that Drive Growth

Whitepaper | Analytics 7 Winning Lead Generation Strategies that Drive Growth

5m

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...

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Omnichannel Marketing Excellence: The growing role of customer data platforms

Whitepaper | Analyzing Customer Data Omnichannel Marketing Excellence: The growing role of customer data platforms

6m

Omnichannel Marketing Excellence: The growing role...

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

6m

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

6m

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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6 Priorities for digital decisionmakers in 2021

Whitepaper | Advertising & Promotion 6 Priorities for digital decisionmakers in 2021

6m

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

6m

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Insurer's Customer Acquisition Playbook

Whitepaper | Analytics The Insurer's Customer Acquisition Playbook

6m

The Insurer's Customer Acquisition Playbook

A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping ...

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Think Bigger: Your Digital Experience Is More Than Your Website

Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

6m

Think Bigger: Your Digital Experience Is More Than...

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

Whitepaper | Analyzing Customer Data Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

6m

Who are your best customers? Rethinking Customer L...

There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...

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5 Channels You Should Prioritize In 2021

Whitepaper | Advanced Email Marketing 5 Channels You Should Prioritize In 2021

6m

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

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Customer Data Platforms 101: Everything You Need to Know

Whitepaper | Analyzing Customer Data Customer Data Platforms 101: Everything You Need to Know

8m

Customer Data Platforms 101: Everything You Need t...

A CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. Read More...

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The Data Collection & Consent Survey

Whitepaper | Analyzing Customer Data The Data Collection & Consent Survey

8m

The Data Collection & Consent Survey

Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...

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Global Topology International Digital Marketing

Whitepaper | Advanced Email Marketing Global Topology International Digital Marketing

9m

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...

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Technical SEO For Non-Technical Thinkers

Whitepaper | Analytics Technical SEO For Non-Technical Thinkers

9m

Technical SEO For Non-Technical Thinkers

Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in...

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Capitalizing on Content

Whitepaper | Ad Industry Metrics Capitalizing on Content

9m

Capitalizing on Content

We have reached a stage where we’re consuming content faster than ever before. Read More...

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What Is A CDP? And What Isn’t A CDP?

Whitepaper | Analytics What Is A CDP? And What Isn’t A CDP?

11m

What Is A CDP? And What Isn’t A CDP?

In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...

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How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

Whitepaper | Analytics How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

12m

How Consumer Data Can Deliver the Ultimate Competi...

With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies i...

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