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A Marketer's Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer's Guide to Customer Data Platforms

2y

A Marketer's Guide to Customer Data Platforms

A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | Advertising & Promotion The Finance Industry's Playbook for Customer Acquisition

2y

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

2y

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | Actionable Analysis The Retailer’s Playbook for Customer Acquisition

2y

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Analyzing Customer Data Selecting a Customer Data Platform: Gartner Market Guide

2y

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Path to Personalization

Whitepaper | Analyzing Customer Data Path to Personalization

2y

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

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Digital Asset Management for Beginners

Whitepaper | Analyzing Customer Data Digital Asset Management for Beginners

2y

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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Omnichannel Marketing Excellence: The growing role of customer data platforms

Whitepaper | Analyzing Customer Data Omnichannel Marketing Excellence: The growing role of customer data platforms

2y

Omnichannel Marketing Excellence: The growing role...

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

2y

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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How to Measure Consumer Attention: A Step-by-Step Guide

Whitepaper | Advertising & Promotion How to Measure Consumer Attention: A Step-by-Step Guide

2y

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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Think Bigger: Your Digital Experience Is More Than Your Website

Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

2y

Think Bigger: Your Digital Experience Is More Than...

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

Whitepaper | Analyzing Customer Data Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

2y

Who are your best customers? Rethinking Customer L...

There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...

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Customer Data Platforms 101: Everything You Need to Know

Whitepaper | Analyzing Customer Data Customer Data Platforms 101: Everything You Need to Know

2y

Customer Data Platforms 101: Everything You Need t...

A CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. Read More...

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The Data Collection & Consent Survey

Whitepaper | Analyzing Customer Data The Data Collection & Consent Survey

2y

The Data Collection & Consent Survey

Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...

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What Is A CDP? And What Isn’t A CDP?

Whitepaper | Analytics What Is A CDP? And What Isn’t A CDP?

2y

What Is A CDP? And What Isn’t A CDP?

In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...

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How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

Whitepaper | Analytics How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

2y

How Consumer Data Can Deliver the Ultimate Competi...

With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies i...

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The Ultimate Guide To Web Push Notifications

Whitepaper | Analyzing Customer Data The Ultimate Guide To Web Push Notifications

2y

The Ultimate Guide To Web Push Notifications

Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...

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The Call Tracking Study Guide for Marketers

Whitepaper | Analyzing Customer Data The Call Tracking Study Guide for Marketers

2y

The Call Tracking Study Guide for Marketers

Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now at hand to help marketers attr...

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Pricing Guide: HR Software

Whitepaper | Actionable Analysis Pricing Guide: HR Software

3y

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...

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The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

Whitepaper | Analyzing Customer Data The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

3y

The 10 Actions SEOs Need to Take Following Google’...

SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than ...

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AI-Based Personalization Provides 10%+ Revenue Uplift

Whitepaper | Analyzing Customer Data AI-Based Personalization Provides 10%+ Revenue Uplift

3y

AI-Based Personalization Provides 10%+ Revenue Upl...

From emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...

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CDP vs DMP vs CRM

Whitepaper | Analytics CDP vs DMP vs CRM

3y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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Winterberry Group's Customer Data Platform benchmark report

Whitepaper | Analytics Winterberry Group's Customer Data Platform benchmark report

3y

Winterberry Group's Customer Data Platform benchma...

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should h...

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The State of First Party Marketing

Whitepaper | Analyzing Customer Data The State of First Party Marketing

3y

The State of First Party Marketing

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...

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Software Sales Playbook

Whitepaper | Analyzing Customer Data Software Sales Playbook

3y

Software Sales Playbook

Convert 22x More With Immediate Software Demos using Crankwheel Read More...

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The Formula for E-Commerce Success

Whitepaper | Analyzing Customer Data The Formula for E-Commerce Success

3y

The Formula for E-Commerce Success

As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....

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The Field Guide to Black Friday 2019

Whitepaper | Analyzing Customer Data The Field Guide to Black Friday 2019

3y

The Field Guide to Black Friday 2019

The retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...

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