A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...
View resourceAcquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...
View resourceMarketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...
View resourceData Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceMarketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...
View resourceDelivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...
View resourceDigital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...
View resourceThe Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...
View resourceThere are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...
View resourceThere are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...
View resourceA Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...
View resourceThere have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...
View resourceA CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. Read More...
View resourceCollecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...
View resourceIn these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...
View resourceWith evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies i...
View resourceBrowser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...
View resourceCall tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now at hand to help marketers attr...
View resourceThis whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...
View resourceSEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than ...
View resourceFrom emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...
View resourceCDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
View resourceMany adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should h...
View resourceAs new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...
View resourceConvert 22x More With Immediate Software Demos using Crankwheel Read More...
View resourceAs companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....
View resourceThe retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...
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