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CDP vs DMP vs CRM

Whitepaper | Analytics CDP vs DMP vs CRM

2y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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7 Secrets of the Data-Driven CMO

Whitepaper | Analyzing Customer Data 7 Secrets of the Data-Driven CMO

2y

7 Secrets of the Data-Driven CMO

Marketing organizations are making major moves into analytics technology – many of them for the first time.  Read More...

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How to Turn Your Website Into a Lead Generation Machine

Whitepaper | Convergence Analytics How to Turn Your Website Into a Lead Generation Machine

3y

How to Turn Your Website Into a Lead Generation Ma...

At this point, having a website associated with your brand is non-negotiable. You wouldn’t even think to operate without one. Unfortunately, how...

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