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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

2y

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | Actionable Analysis The Retailer’s Playbook for Customer Acquisition

2y

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Analyzing Customer Data Selecting a Customer Data Platform: Gartner Market Guide

2y

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Think Bigger: Your Digital Experience Is More Than Your Website

Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

2y

Think Bigger: Your Digital Experience Is More Than...

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

Whitepaper | Analyzing Customer Data Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

2y

Who are your best customers? Rethinking Customer L...

There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...

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The Data Collection & Consent Survey

Whitepaper | Analyzing Customer Data The Data Collection & Consent Survey

2y

The Data Collection & Consent Survey

Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...

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The Marketing Technology Intelligence Report: August Review

Whitepaper | Advertising & Promotion The Marketing Technology Intelligence Report: August Review

2y

The Marketing Technology Intelligence Report: Augu...

Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey. Read More...

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Marketing Technology Intelligence Report: September Review

Whitepaper | Advertising & Promotion Marketing Technology Intelligence Report: September Review

2y

Marketing Technology Intelligence Report: Septembe...

Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey. Read More...

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