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    A Marketer’s Guide to Customer Data Platforms

    Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

    2y

    A Marketer’s Guide to Customer Data Platforms

    Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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    The Retailer’s Playbook for Customer Acquisition

    Whitepaper | UI The Retailer’s Playbook for Customer Acquisition

    2y

    The Retailer’s Playbook for Customer Acquisition

    Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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    Selecting a Customer Data Platform: Gartner Market Guide

    Whitepaper | Marketing Selecting a Customer Data Platform: Gartner Market Guide

    2y

    Selecting a Customer Data Platform: Gartner Market...

    Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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    Think Bigger: Your Digital Experience Is More Than Your Website

    Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

    2y

    Think Bigger: Your Digital Experience Is More Than...

    A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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    Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

    Whitepaper | Loyalty Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

    2y

    Who are your best customers? Rethinking Customer L...

    There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...

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    The Data Collection & Consent Survey

    Whitepaper | Data The Data Collection & Consent Survey

    2y

    The Data Collection & Consent Survey

    Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...

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    The Marketing Technology Intelligence Report: August Review

    Whitepaper | Advertising & Promotion The Marketing Technology Intelligence Report: August Review

    3y

    The Marketing Technology Intelligence Report: Augu...

    Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey. Read More...

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    Marketing Technology Intelligence Report: September Review

    Whitepaper | Marketing Technology Marketing Technology Intelligence Report: September Review

    3y

    Marketing Technology Intelligence Report: Septembe...

    Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey. Read More...

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