Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...
View resourceData Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceMarketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...
View resourceA Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...
View resourceThere have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...
View resourceCollecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...
View resourceSince early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey. Read More...
View resourceSince early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey. Read More...
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