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Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

1y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing
Whitepaper | Digital Transformation

Data Analytics in Marketing

1y

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
Whitepaper | Digital Transformation

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...

1y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022
Whitepaper | Advertising & Promotion

STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

1y

STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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A Guide to Understanding How IP Data Helps Marketers
Whitepaper | Digital Marketing

A Guide to Understanding How IP Data Helps Marketers

2y

A Guide to Understanding How IP Data Helps Markete...

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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State of eCommerce Advertising Report
Whitepaper | Commerce & Sales

State of eCommerce Advertising Report

2y

State of eCommerce Advertising Report

Most brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...

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Black Friday Cyber Monday eCommerce Advertising Report
Whitepaper | Commerce & Sales

Black Friday Cyber Monday eCommerce Advertising Report

2y

Black Friday Cyber Monday eCommerce Advertising Re...

The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
Whitepaper | Email

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y

Utilizing Email To Stop Fraud-eCommerce Client Fra...

The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...

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21 Steps To Email Deliverability Success
Whitepaper | Email

21 Steps To Email Deliverability Success

2y

21 Steps To Email Deliverability Success

With so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...

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Email, The Weapon Against Identity Fraud
Whitepaper | Email

Email, The Weapon Against Identity Fraud

2y

Email, The Weapon Against Identity Fraud

US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention.  Retailers face fraud via coupon abuse, charge bac...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
Whitepaper | Industry Developments

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...

2y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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State of eCommerce advertising report
Whitepaper | Ecommerce

State of eCommerce advertising report

2y

State of eCommerce advertising report

As 2022 surges on, each day, week, and month presents fresh challenges for eCommerce advertising. It’s been a volatile year with lockdowns endin...

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The Future of Search 2022
Whitepaper | Search

The Future of Search 2022

2y

The Future of Search 2022

While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...

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3 ABM Plays for Small Teams
Whitepaper | Digital Marketing

3 ABM Plays for Small Teams

2y

3 ABM Plays for Small Teams

Small teams face a host of common problems, and the top problem? Getting outsized results with an undersized team. There’s no wiggle room for wasted b...

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Using data to drive demand
Whitepaper | Digital Marketing

Using data to drive demand

2y

Using data to drive demand

For smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...

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Guide to Cross-Channel Personalization
Whitepaper | Digital Marketing

Guide to Cross-Channel Personalization

2y

Guide to Cross-Channel Personalization

Creating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...

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Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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Paid Search Monitoring and Brand Compliance Survey Report 2022
Whitepaper | Paid Search

Paid Search Monitoring and Brand Compliance Survey Report 2022

2y

Paid Search Monitoring and Brand Compliance Survey...

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors –...

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A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation
Whitepaper | Digital Marketing

A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Trans...

2y

A Marketer’s Guide To Collaborating With Finance I...

As marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...

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Knowledge Management: The Challenge; The Solve
Whitepaper | Digital Marketing

Knowledge Management: The Challenge; The Solve

2y

Knowledge Management: The Challenge; The Solve

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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A Deeper Path to Personalization with RFM Segmentation
Whitepaper | Digital Marketing

A Deeper Path to Personalization with RFM Segmentation

2y

A Deeper Path to Personalization with RFM Segmenta...

Experienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...

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Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022
Whitepaper | Digital Marketing

Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

2y

Best Mobile Marketing Strategies to Rev Up Your Sa...

As mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...

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The Marketing Playbook for Content Creation
Whitepaper | Content Marketing

The Marketing Playbook for Content Creation

2y

The Marketing Playbook for Content Creation

This playbook will lead you through the different areas of marketing and align them to their main content goals. Read More...

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Customer Engagement Strategies That Boost Retention
Whitepaper | Digital Marketing

Customer Engagement Strategies That Boost Retention

2y

Customer Engagement Strategies That Boost Retentio...

Whilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...

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How to Evaluate & Implement AI-Powered Knowledge Management
Whitepaper | Digital Marketing

How to Evaluate & Implement AI-Powered Knowledge Management

2y

How to Evaluate & Implement AI-Powered Knowledge M...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Modular Content: Maximize Content Reuse, Optimize Content Budgets
Whitepaper | Digital Marketing

Modular Content: Maximize Content Reuse, Optimize Content Budgets

3y

Modular Content: Maximize Content Reuse, Optimize ...

In the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...

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The future of marketing measurement: how to win in the world of data
Whitepaper | Digital Marketing

The future of marketing measurement: how to win in the world of data

3y

The future of marketing measurement: how to win in...

Marketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...

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