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State of eCommerce advertising report

Whitepaper | Ecommerce State of eCommerce advertising report

4w

State of eCommerce advertising report

As 2022 surges on, each day, week, and month presents fresh challenges for eCommerce advertising. It’s been a volatile year with lockdowns endin...

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The Future of Search 2022

Whitepaper | Digital Marketing The Future of Search 2022

1m

The Future of Search 2022

While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...

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3 ABM Plays for Small Teams

Whitepaper | Digital Marketing 3 ABM Plays for Small Teams

2m

3 ABM Plays for Small Teams

Small teams face a host of common problems, and the top problem? Getting outsized results with an undersized team. There’s no wiggle room for wasted b...

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Using data to drive demand

Whitepaper | Digital Marketing Using data to drive demand

2m

Using data to drive demand

For smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...

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Guide to Cross-Channel Personalization

Whitepaper | Digital Marketing Guide to Cross-Channel Personalization

3m

Guide to Cross-Channel Personalization

Creating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...

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Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

3m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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Paid Search Monitoring and Brand Compliance Survey Report 2022

Whitepaper | Digital Marketing Paid Search Monitoring and Brand Compliance Survey Report 2022

4m

Paid Search Monitoring and Brand Compliance Survey...

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors –...

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A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation

Whitepaper | Digital Marketing A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation

4m

A Marketer’s Guide To Collaborating With Finance I...

As marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...

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Knowledge Management: The Challenge; The Solve

Whitepaper | AI & Automation Knowledge Management: The Challenge; The Solve

4m

Knowledge Management: The Challenge; The Solve

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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A Deeper Path to Personalization with RFM Segmentation

Whitepaper | Digital Marketing A Deeper Path to Personalization with RFM Segmentation

5m

A Deeper Path to Personalization with RFM Segmenta...

Experienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...

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Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

Whitepaper | Digital Marketing Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

6m

Best Mobile Marketing Strategies to Rev Up Your Sa...

As mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...

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The Marketing Playbook for Content Creation

Whitepaper | Content Marketing The Marketing Playbook for Content Creation

6m

The Marketing Playbook for Content Creation

This playbook will lead you through the different areas of marketing and align them to their main content goals. Read More...

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Customer Engagement Strategies That Boost Retention

Whitepaper | Digital Marketing Customer Engagement Strategies That Boost Retention

7m

Customer Engagement Strategies That Boost Retentio...

Whilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...

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How to Evaluate & Implement AI-Powered Knowledge Management

Whitepaper | AI & Automation How to Evaluate & Implement AI-Powered Knowledge Management

8m

How to Evaluate & Implement AI-Powered Knowledge M...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Modular Content: Maximize Content Reuse, Optimize Content Budgets

Whitepaper | Digital Marketing Modular Content: Maximize Content Reuse, Optimize Content Budgets

8m

Modular Content: Maximize Content Reuse, Optimize ...

In the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...

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The future of marketing measurement: how to win in the world of data

Whitepaper | Digital Marketing The future of marketing measurement: how to win in the world of data

9m

The future of marketing measurement: how to win in...

Marketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...

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SEO Budget Planning

Whitepaper | Advertising & Promotion SEO Budget Planning

9m

SEO Budget Planning

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Data-Driven Market Research and Competitive Analysis

Whitepaper | Digital Marketing Data-Driven Market Research and Competitive Analysis

9m

Data-Driven Market Research and Competitive Analys...

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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The Big Reset: Building valuable target audiences in the new privacy age

Whitepaper | Advertising & Promotion The Big Reset: Building valuable target audiences in the new privacy age

10m

The Big Reset: Building valuable target audiences ...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Semrush Keyword Difficulty

Whitepaper | Digital Marketing Semrush Keyword Difficulty

11m

Semrush Keyword Difficulty

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Peak Sale, Peak Performance

Whitepaper | Advanced Email Marketing Peak Sale, Peak Performance

12m

Peak Sale, Peak Performance

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Best in class email senders

Whitepaper | Content Marketing Best in class email senders

12m

Best in class email senders

The email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...

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How to attract more leads with high-quality links

Whitepaper | Content Marketing How to attract more leads with high-quality links

1y

How to attract more leads with high-quality links

In the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...

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Website redesign in 7 steps

Whitepaper | Advertising & Promotion Website redesign in 7 steps

1y

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

1y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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10 Hacks to Improving Email Deliverability in 2021

Whitepaper | Digital Marketing 10 Hacks to Improving Email Deliverability in 2021

1y

10 Hacks to Improving Email Deliverability in 2021

450 Billion emails are sent every day but over 85% of them are considered spam. Maropost know what it takes to make it to the inbox and with their new...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Data & Analytics Being an effective marketing leader with Mark Evans, Direct Line Group

1y

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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