Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThe Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...
View resourceMarketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceIP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceIP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceMost brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...
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The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...
View resourceThe need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...
View resourceWith so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...
View resourceUS companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge bac...
View resourceMarketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceAs 2022 surges on, each day, week, and month presents fresh challenges for eCommerce advertising. It’s been a volatile year with lockdowns endin...
View resourceWhile the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...
View resourceSmall teams face a host of common problems, and the top problem? Getting outsized results with an undersized team. There’s no wiggle room for wasted b...
View resourceFor smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...
View resourceCreating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceWe’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors –...
View resourceAs marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceExperienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...
View resourceAs mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...
View resourceThis playbook will lead you through the different areas of marketing and align them to their main content goals. Read More...
View resourceWhilst we all know that keeping existing customers engaged is almost always more profitable than acquiring a new one, the questions is how. From revam...
View resourceMarketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceIn the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...
View resourceMarketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...
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