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Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Data & Analytics Being an effective marketing leader with Mark Evans, Direct Line Group

4w

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | Advertising & Promotion The Finance Industry's Playbook for Customer Acquisition

1m

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | Actionable Analysis The Retailer’s Playbook for Customer Acquisition

2m

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Analyzing Customer Data Selecting a Customer Data Platform: Gartner Market Guide

2m

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Path to Personalization

Whitepaper | Analyzing Customer Data Path to Personalization

2m

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

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Digital Asset Management for Beginners

Whitepaper | Analyzing Customer Data Digital Asset Management for Beginners

3m

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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7 Winning Lead Generation Strategies that Drive Growth

Whitepaper | Analytics 7 Winning Lead Generation Strategies that Drive Growth

3m

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...

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6 Priorities for digital decisionmakers in 2021

Whitepaper | Advertising & Promotion 6 Priorities for digital decisionmakers in 2021

3m

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

4m

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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Think Bigger: Your Digital Experience Is More Than Your Website

Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

4m

Think Bigger: Your Digital Experience Is More Than...

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

Whitepaper | Analyzing Customer Data Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

4m

Who are your best customers? Rethinking Customer L...

There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...

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Accelerate Your Agency in 2021

Whitepaper | Agency Spotlight Accelerate Your Agency in 2021

4m

Accelerate Your Agency in 2021

SharpSpring is passionate about making sales and marketing automation accessible for agencies so that organizations are better equipped to meet all cl...

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5 Channels You Should Prioritize In 2021

Whitepaper | Advanced Email Marketing 5 Channels You Should Prioritize In 2021

4m

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

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The Data Collection & Consent Survey

Whitepaper | Analyzing Customer Data The Data Collection & Consent Survey

5m

The Data Collection & Consent Survey

Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...

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Global Topology International Digital Marketing

Whitepaper | Advanced Email Marketing Global Topology International Digital Marketing

7m

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...

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How to Get the Most Out of a Digital Marketing Audit

Whitepaper | Advertising & Promotion How to Get the Most Out of a Digital Marketing Audit

9m

How to Get the Most Out of a Digital Marketing Aud...

There has never been a better time to become a data-led marketer. Websites that use data are certainly more successful in terms of marketing. Read Mor...

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Advertisers Guide to Increasing Revenue without Increasing Spend

Whitepaper | Content Marketing Advertisers Guide to Increasing Revenue without Increasing Spend

10m

Advertisers Guide to Increasing Revenue without In...

The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies...

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DeepCrawl's Ultimate Guide To Improving SEO & Developer Relationships

Whitepaper | Collaboration DeepCrawl's Ultimate Guide To Improving SEO & Developer Relationships

11m

DeepCrawl's Ultimate Guide To Improving SEO & Deve...

One of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Read More...

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7 Secrets of the Data-Driven CMO

Whitepaper | Analyzing Customer Data 7 Secrets of the Data-Driven CMO

2y

7 Secrets of the Data-Driven CMO

Marketing organizations are making major moves into analytics technology – many of them for the first time.  Read More...

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The State of Personalization Today

Whitepaper | Analytics The State of Personalization Today

2y

The State of Personalization Today

“81% of marketers say they expect to be competing mostly or completely on the basis of customer experience.” However, there is a disconnec...

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The path to experience-driven commerce

Whitepaper | Analytics The path to experience-driven commerce

2y

The path to experience-driven commerce

Experience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...

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Creating an Omnichannel Customer Experience for B2C Brands

Whitepaper | Collaboration Creating an Omnichannel Customer Experience for B2C Brands

2y

Creating an Omnichannel Customer Experience for B2...

50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...

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Your Marketing Stack is More Like Frankenstein Than Voltron

Whitepaper | Analyzing Customer Data Your Marketing Stack is More Like Frankenstein Than Voltron

2y

Your Marketing Stack is More Like Frankenstein Tha...

Is your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...

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The problem with AB testing ... and why real-time personalization is the future

Whitepaper | Data & Analytics The problem with AB testing ... and why real-time personalization is the future

2y

The problem with AB testing ... and why real-time ...

Marketing, especially for e-commerce all come down to the numbers.  For marketers the key success areas must be met equally with customer engagement, ...

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Start Small & Grow: The Best Approach for Making the Most of Your Data

Whitepaper | Data & Analytics Start Small & Grow: The Best Approach for Making the Most of Your Data

2y

Start Small & Grow: The Best Approach for Maki...

In 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...

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The Attribution Toolkit

Whitepaper | Actionable Analysis The Attribution Toolkit

2y

The Attribution Toolkit

As a marketer, we know the word attribution is constantly following you around. In today’s multi-channel world, however, it is one of the most i...

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How legacy brands can evolve their strategies for today’s digital consumer

Report | Data-Driven Marketing How legacy brands can evolve their strategies for today’s digital consumer

2y

How legacy brands can evolve their strategies for ...

Sears, once the largest retailer in the US, has been in systemic decline for over a decade, and recently announced that it is filing for bankruptcy. S...

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