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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Industry Developments Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

3m

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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Website redesign in 7 steps

Whitepaper | Advertising & Promotion Website redesign in 7 steps

1y

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

1y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | Advertising & Promotion The Finance Industry's Playbook for Customer Acquisition

2y

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | Actionable Analysis The Retailer’s Playbook for Customer Acquisition

2y

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Analyzing Customer Data Selecting a Customer Data Platform: Gartner Market Guide

2y

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Digital Asset Management for Beginners

Whitepaper | Analyzing Customer Data Digital Asset Management for Beginners

2y

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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7 Winning Lead Generation Strategies that Drive Growth

Whitepaper | Analytics 7 Winning Lead Generation Strategies that Drive Growth

2y

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...

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6 Priorities for digital decisionmakers in 2021

Whitepaper | Advertising & Promotion 6 Priorities for digital decisionmakers in 2021

2y

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

2y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Definitive Guide to Virtual Sales Enablement

Whitepaper | Commerce & Sales The Definitive Guide to Virtual Sales Enablement

2y

The Definitive Guide to Virtual Sales Enablement

Why are some companies thriving in the current environment while others are falling behind? The secret is modern sales enablement that’s designed for ...

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5 Channels You Should Prioritize In 2021

Whitepaper | Advanced Email Marketing 5 Channels You Should Prioritize In 2021

2y

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

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Global Topology International Digital Marketing

Whitepaper | Advanced Email Marketing Global Topology International Digital Marketing

2y

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...

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[VIDEO] censhare Tech Showcase: The problems with modern day content management

Report | Marketing Automation [VIDEO] censhare Tech Showcase: The problems with modern day content management

2y

[VIDEO] censhare Tech Showcase: The problems with ...

During this Tech Talk showcase censhare will focus on the role of the Content Hub, problems with modern day content management and a product demo. Rea...

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[VIDEO] MessageGears Tech Showcase: Overcoming Data Friction

Report | Marketing Automation [VIDEO] MessageGears Tech Showcase: Overcoming Data Friction

2y

[VIDEO] MessageGears Tech Showcase: Overcoming Dat...

In this MessageGears Tech Talk showcase Nick Ziech-Lopez will discuss the ways to say goodbye to data friction and how they address these needs. Read ...

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[VIDEO] Blueshift Tech Showcase: Customer Data Platforms & Intelligence Omnichannel Activation

Report | Marketing Automation [VIDEO] Blueshift Tech Showcase: Customer Data Platforms & Intelligence Omnichannel Activation

2y

[VIDEO] Blueshift Tech Showcase: Customer Data Pla...

In this Blueshift Tech showcase Josh Francia will focus on its Intelligence Omnichannel Activation, 4 W's of 1:1 Marketing and its SmartHub CDP. Read ...

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[VIDEO] Keynote: The Future of Marketing Automation with Salesforce, Deloitte, Demandbase & Purple

Report | Marketing Automation [VIDEO] Keynote: The Future of Marketing Automation with Salesforce, Deloitte, Demandbase & Purple

2y

[VIDEO] Keynote: The Future of Marketing Automatio...

In this closing keynote discussion, our expert panel (including Demandbase, Deloitte Digital, Purple and Salesforce) will break down their insights on...

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[VIDEO] Keynote: The State of Marketing Automation with McKinsey & Mailchimp

Report | Marketing Automation [VIDEO] Keynote: The State of Marketing Automation with McKinsey & Mailchimp

2y

[VIDEO] Keynote: The State of Marketing Automation...

In the opening keynote discussion, our expert panel (including Mailchimp, SAP and McKinsey) will break down the current state of marketing automation....

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How to Get the Most Out of a Digital Marketing Audit

Whitepaper | Advertising & Promotion How to Get the Most Out of a Digital Marketing Audit

2y

How to Get the Most Out of a Digital Marketing Aud...

There has never been a better time to become a data-led marketer. Websites that use data are certainly more successful in terms of marketing. Read Mor...

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What Is A CDP? And What Isn’t A CDP?

Whitepaper | Analytics What Is A CDP? And What Isn’t A CDP?

2y

What Is A CDP? And What Isn’t A CDP?

In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...

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14 ways to get more out of your Salesforce account

Whitepaper | Marketing 14 ways to get more out of your Salesforce account

3y

14 ways to get more out of your Salesforce account

Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality.  Read More...

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How To Evaluate Machine Learning Powered Performance Marketing Agencies

Whitepaper | Analytics How To Evaluate Machine Learning Powered Performance Marketing Agencies

3y

How To Evaluate Machine Learning Powered Performan...

Marketing success depends on a number of factors. In this digital age, marketers can not win without mastering data, analytics, and automation Read Mo...

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The Case For Personalization Getting More Human with Your Retail Marketing

Whitepaper | AI & Automation The Case For Personalization Getting More Human with Your Retail Marketing

3y

The Case For Personalization Getting More Human wi...

Personalization today has come a long way leading to higher customer expectations and tremendous technological advancements. Starbucks was among the l...

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Your Marketing Stack is More Like Frankenstein Than Voltron

Whitepaper | Analyzing Customer Data Your Marketing Stack is More Like Frankenstein Than Voltron

3y

Your Marketing Stack is More Like Frankenstein Tha...

Is your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...

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How Deploying and Managing Multiple Marketing Automation Instances Will Change the Game

Whitepaper | Marketing Automation How Deploying and Managing Multiple Marketing Automation Instances Will Change the Game

4y

How Deploying and Managing Multiple Marketing Auto...

63% of companies who out-compete their rivals use some form of Marketing Automation. The challenge for distributed enterprises – organizations with mu...

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Beyond Programmatic Advertising

Whitepaper | Marketing Automation Beyond Programmatic Advertising

4y

Beyond Programmatic Advertising

In 2013, Walker released a study predicting that by the year 2020, customer experience will have overtaken price and product as the key brand differen...

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The automation evolution

Whitepaper | Marketing Automation The automation evolution

4y

The automation evolution

From large annual conferences to recurring roadshows, events are one of the best ways to engage with customers, drive new leads, and gain exposure to ...

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