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Website redesign in 7 steps

Whitepaper | Advertising & Promotion Website redesign in 7 steps

3m

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

4m

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Next Phase of Digital Voice

Whitepaper | Digital Transformation The Next Phase of Digital Voice

4m

The Next Phase of Digital Voice

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Data & Analytics Being an effective marketing leader with Mark Evans, Direct Line Group

5m

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | Advertising & Promotion The Finance Industry's Playbook for Customer Acquisition

6m

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

Whitepaper | Digital Transformation Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

6m

Build or Buy? The Business Case for Connecting the...

As the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fin...

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Introducing the Interactive Voice Experience

Whitepaper | Digital Transformation Introducing the Interactive Voice Experience

7m

Introducing the Interactive Voice Experience

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...

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Magic Quadrant for DXP

Whitepaper | Digital Advertising Magic Quadrant for DXP

7m

Magic Quadrant for DXP

A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ...

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Digital Asset Management for Beginners

Whitepaper | Analyzing Customer Data Digital Asset Management for Beginners

7m

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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Built to Last: Designing Your Ideal Digital Experience Platform

Whitepaper | Digital Advertising Built to Last: Designing Your Ideal Digital Experience Platform

7m

Built to Last: Designing Your Ideal Digital Experi...

The rise of the marketing technology stack over MarTech suites means that many industry leading DXPs are now designed to integrate into your existing ...

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6 Priorities for digital decisionmakers in 2021

Whitepaper | Advertising & Promotion 6 Priorities for digital decisionmakers in 2021

8m

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Advertising & Promotion Global Social Advertising Trends in 2021

8m

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Definitive Guide to Virtual Sales Enablement

Whitepaper | Commerce & Sales The Definitive Guide to Virtual Sales Enablement

8m

The Definitive Guide to Virtual Sales Enablement

Why are some companies thriving in the current environment while others are falling behind? The secret is modern sales enablement that’s designed for ...

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5 Channels You Should Prioritize In 2021

Whitepaper | Advanced Email Marketing 5 Channels You Should Prioritize In 2021

8m

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

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Global Topology International Digital Marketing

Whitepaper | Advanced Email Marketing Global Topology International Digital Marketing

11m

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...

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Technical SEO For Non-Technical Thinkers

Whitepaper | Analytics Technical SEO For Non-Technical Thinkers

11m

Technical SEO For Non-Technical Thinkers

Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in...

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How to Get the Most Out of a Digital Marketing Audit

Whitepaper | Advertising & Promotion How to Get the Most Out of a Digital Marketing Audit

1y

How to Get the Most Out of a Digital Marketing Aud...

There has never been a better time to become a data-led marketer. Websites that use data are certainly more successful in terms of marketing. Read Mor...

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The Ultimate Guide to Web Push Notifications

Whitepaper | Digital Advertising The Ultimate Guide to Web Push Notifications

1y

The Ultimate Guide to Web Push Notifications

Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Read ...

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Capgemini Lookbook - A visual collection of award-winning sites

Whitepaper | Digital Transformation Capgemini Lookbook - A visual collection of award-winning sites

1y

Capgemini Lookbook - A visual collection of award-...

Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...

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Native Advertising: A Full-Funnel Approach

Whitepaper | Digital Advertising Native Advertising: A Full-Funnel Approach

1y

Native Advertising: A Full-Funnel Approach

As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a po...

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18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates And Increase Revenue

Whitepaper | Conversion & ROI 18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates And Increase Revenue

1y

18 Top E-Commerce Split Test Case Studies To Doubl...

Traffic is one of the most important ingredients that every business needs for its growth and the main sources are through social and search. However,...

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Marketing's New M.O.

Whitepaper | Digital Marketing Marketing's New M.O.

1y

Marketing's New M.O.

We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, ope...

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Pricing Guide: HR Software

Whitepaper | Actionable Analysis Pricing Guide: HR Software

1y

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...

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Strategic Planning Guide

Whitepaper | Content Marketing Strategic Planning Guide

2y

Strategic Planning Guide

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...

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AI-Based Personalization Provides 10%+ Revenue Uplift

Whitepaper | Analyzing Customer Data AI-Based Personalization Provides 10%+ Revenue Uplift

2y

AI-Based Personalization Provides 10%+ Revenue Upl...

From emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...

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2020 Creative Trends

Whitepaper | Agency Spotlight 2020 Creative Trends

2y

2020 Creative Trends

Get ready for the year ahead with our guide to the latest styles based on billions of image, video and  downloads. Bright colors, cartoon faces, and o...

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CDP vs DMP vs CRM

Whitepaper | Analytics CDP vs DMP vs CRM

2y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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