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Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Data & Analytics Being an effective marketing leader with Mark Evans, Direct Line Group

6m

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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Native Advertising: A Full-Funnel Approach

Whitepaper | Digital Advertising Native Advertising: A Full-Funnel Approach

1y

Native Advertising: A Full-Funnel Approach

As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a po...

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Marketing's New M.O.

Whitepaper | Digital Marketing Marketing's New M.O.

1y

Marketing's New M.O.

We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, ope...

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Pricing Guide: HR Software

Whitepaper | Actionable Analysis Pricing Guide: HR Software

2y

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...

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Strategic Planning Guide

Whitepaper | Content Marketing Strategic Planning Guide

2y

Strategic Planning Guide

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...

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The Stay Creative Series: Time-Tracking

Whitepaper | Strategy & Leadership The Stay Creative Series: Time-Tracking

3y

The Stay Creative Series: Time-Tracking

Timekeeping has become a dirty word in the workforce. It has always centered around working people harder instead of focusing on capturing the work pe...

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The CMOs Guide to Creating Global Digital Experiences for Local Audiences

Whitepaper | Strategy & Leadership The CMOs Guide to Creating Global Digital Experiences for Local Audiences

3y

The CMOs Guide to Creating Global Digital Experien...

The global ecommerce opportunity is huge and it only looks set to grow further over the next decade. In fact, Statista projects that $4.6 trillion wil...

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Global Marketing 2018: Marketing Trends with a Global Reach

Whitepaper | Strategy & Leadership Global Marketing 2018: Marketing Trends with a Global Reach

4y

Global Marketing 2018: Marketing Trends with a Glo...

The global marketing landscape is constantly shifting and evolving. To keep up with all of these changes, marketers often find themselves wishing they...

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GAFA: What can we learn from their acquisition strategies?

Report | Strategy & Leadership GAFA: What can we learn from their acquisition strategies?

4y

GAFA: What can we learn from their acquisition str...

GAFA is an acronym commonly used for four of the tech giants in the US: Google, Apple, Facebook, and Amazon. In the battle to gain market share, acqui...

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