IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceA healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...
View resourceIP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceConsumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...
View resourceAs marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...
View resourceExperienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...
View resource
As mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceThe email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...
View resourceIn the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...
View resourceThis content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...
View resource450 Billion emails are sent every day but over 85% of them are considered spam. Maropost know what it takes to make it to the inbox and with their new...
View resourceLeadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...
View resourceThe New York Post Digital Network needed an Email Service Provider (ESP) that could rapidly and truly scale their email newsletter business, and not j...
View resourceA Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...
View resourceAcquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...
View resourceMarketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...
View resourceData Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceMarketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...
View resourceThe tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...
View resourceThe Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...
View resourceThis content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...
View resourceSellercloud studies annual e-commerce growth trends, including how pandemic-driven e-commerce has changed online consumer patterns, what consumer tren...
View resourceSince early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey and this month we will focus on December's MarTech...
View resourceA recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping ...
View resourceA Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...
View resource