Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...
View resourceA Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...
View resourceMarketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...
View resourceData Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceMarketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...
View resourceThe Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...
View resourceThis content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...
View resourceA recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping ...
View resourceA Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...
View resourceIf in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...
View resourceCollecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...
View resourceWondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...
View resourceIn these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...
View resourceOne of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Read More...
View resourceAd Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Read More...
View resourceAs companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....
View resourceThe retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...
View resourceThe concept of marketing has seen a global change. To compete in this instantly changing world, one has to keep its customers happy throughout. Read M...
View resourcePersonalization today has come a long way leading to higher customer expectations and tremendous technological advancements. Starbucks was among the l...
View resourceThis eBook is a research paper on Customer Data Platform usage. If you need justification to make an investment in a Customer Data Platform (CDP) then...
View resource“81% of marketers say they expect to be competing mostly or completely on the basis of customer experience.” However, there is a disconnec...
View resourceAT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...
View resourceExperience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...
View resourceAs the customer experience realm is changing, so should your personalization methods with your customers. It has been proven that 86% of buyers will ...
View resource50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...
View resourceIs your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...
View resourceA recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly int...
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