The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThe Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...
View resourceMarketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceThe 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...
View resourceThe average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...
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Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...
View resourceData Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceMarketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...
View resourceSharpSpring is passionate about making sales and marketing automation accessible for agencies so that organizations are better equipped to meet all cl...
View resourceWhy are some companies thriving in the current environment while others are falling behind? The secret is modern sales enablement that’s designed for ...
View resourceIf in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...
View resourceWe have reached a stage where we’re consuming content faster than ever before. Read More...
View resourceIn these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...
View resourceAlmost every single business with a website is investing in their SEO strategy in 2020 to get ahead of their competition. Read More...
View resourceBrowser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...
View resourceBusinesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceAs native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a po...
View resourceWe all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, ope...
View resourceMany companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in m...
View resourceIndustry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Read More...
View resourceFor every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...
View resourceGet ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and o...
View resourcePeople around the world in every age group and at every income level are becoming more socially conscious. According to a 2018 Edelman study, 64 perce...
View resourceCDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
View resourceThis is the ClickZ digital marketing podcast and Tim Flagg joined by legendary marketer Dan Gilbert. They’ll be talking about how and why marketing ha...
View resourceToday, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than eve...
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