Engagement To Empowerment - Winning in Today's Experience Economy
Engagement To Empowerment - Winning in Today's Exp...
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe 2023 B2B Superpowers Index
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
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Sign upImpact of SEO and Content Marketing
Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceData Analytics in Marketing
The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...
View resourceMarketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...
Marketing Cloud Suite vs. Best-of-Breed Approach: ...
Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resource2023 CUSTOMER EXPERIENCE IMPERATIVES
The 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...
View resourceRaja Rajamannar, Mastercard: Multisensory marketing and preparing for the f...
Raja Rajamannar, Mastercard: Multisensory marketin...
The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...
View resourceThe Finance Industry's Playbook for Customer Acqui...
Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...
View resourceThe Retailer’s Playbook for Customer Acquisition
Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...
View resourceSelecting a Customer Data Platform: Gartner Market...
Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...
View resourceAccelerate Your Agency in 2021
SharpSpring is passionate about making sales and marketing automation accessible for agencies so that organizations are better equipped to meet all cl...
View resourceThe Definitive Guide to Virtual Sales Enablement
Why are some companies thriving in the current environment while others are falling behind? The secret is modern sales enablement that’s designed for ...
View resource5 Channels You Should Prioritize In 2021
If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...
View resourceCapitalizing on Content
We have reached a stage where we’re consuming content faster than ever before. Read More...
View resourceWhat Is A CDP? And What Isn’t A CDP?
In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...
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How to Design a Strong Off-Page SEO Strategy
Almost every single business with a website is investing in their SEO strategy in 2020 to get ahead of their competition. Read More...
View resourceThe Ultimate Guide To Web Push Notifications
Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...
View resourceCapgemini Lookbook - A visual collection of award-...
Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceNative Advertising: A Full-Funnel Approach
As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a po...
View resourceMarketing's New M.O.
We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, ope...
View resourceHow to Do Online Competitor Analysis
Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in m...
View resource14 ways to get more out of your Salesforce account
Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Read More...
View resourceStrategic Planning Guide
For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...
View resource2020 Creative Trends
Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and o...
View resource5 Tips For Amplifying Your Brand With Purpose Driv...
People around the world in every age group and at every income level are becoming more socially conscious. According to a 2018 Edelman study, 64 perce...
View resourceCDP vs DMP vs CRM
CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
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