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Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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Announcement Alert from Lee Arthur

Weekly briefing | Digital Transformation Announcement Alert from Lee Arthur

2m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

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The 2023 B2B Superpowers Index

Whitepaper | Digital Transformation The 2023 B2B Superpowers Index

8m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

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Impact of SEO and Content Marketing

Whitepaper | Digital Transformation Impact of SEO and Content Marketing

11m

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing

Whitepaper | Digital Transformation Data Analytics in Marketing

12m

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Digital Transformation Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

1y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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2023 CUSTOMER EXPERIENCE IMPERATIVES

Whitepaper | Digital Transformation 2023 CUSTOMER EXPERIENCE IMPERATIVES

1y

2023 CUSTOMER EXPERIENCE IMPERATIVES

The 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...

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Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

1y

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | UI The Finance Industry's Playbook for Customer Acquisition

3y

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | UI The Retailer’s Playbook for Customer Acquisition

3y

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Marketing Selecting a Customer Data Platform: Gartner Market Guide

3y

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Accelerate Your Agency in 2021

Whitepaper | Commerce & Sales Accelerate Your Agency in 2021

3y

Accelerate Your Agency in 2021

SharpSpring is passionate about making sales and marketing automation accessible for agencies so that organizations are better equipped to meet all cl...

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The Definitive Guide to Virtual Sales Enablement

Whitepaper | Commerce & Sales The Definitive Guide to Virtual Sales Enablement

3y

The Definitive Guide to Virtual Sales Enablement

Why are some companies thriving in the current environment while others are falling behind? The secret is modern sales enablement that’s designed for ...

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5 Channels You Should Prioritize In 2021

Whitepaper | Digital Marketing 5 Channels You Should Prioritize In 2021

3y

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

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Capitalizing on Content

Whitepaper | Content Marketing Capitalizing on Content

3y

Capitalizing on Content

We have reached a stage where we’re consuming content faster than ever before. Read More...

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What Is A CDP? And What Isn’t A CDP?

Whitepaper | Marketing Technology What Is A CDP? And What Isn’t A CDP?

4y

What Is A CDP? And What Isn’t A CDP?

In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...

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How to Design a Strong Off-Page SEO Strategy

Whitepaper | Design How to Design a Strong Off-Page SEO Strategy

4y

How to Design a Strong Off-Page SEO Strategy

Almost every single business with a website is investing in their SEO strategy in 2020 to get ahead of their competition. Read More...

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The Ultimate Guide To Web Push Notifications

Whitepaper | Digital Advertising The Ultimate Guide To Web Push Notifications

4y

The Ultimate Guide To Web Push Notifications

Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...

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Capgemini Lookbook - A visual collection of award-winning sites

Whitepaper | Tools & Technology Capgemini Lookbook - A visual collection of award-winning sites

4y

Capgemini Lookbook - A visual collection of award-...

Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...

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Native Advertising: A Full-Funnel Approach

Whitepaper | Digital Advertising Native Advertising: A Full-Funnel Approach

4y

Native Advertising: A Full-Funnel Approach

As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a po...

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Marketing's New M.O.

Whitepaper | Digital Marketing Marketing's New M.O.

4y

Marketing's New M.O.

We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, ope...

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How to Do Online Competitor Analysis

Whitepaper | Actionable Analysis How to Do Online Competitor Analysis

4y

How to Do Online Competitor Analysis

Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in m...

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14 ways to get more out of your Salesforce account

Whitepaper | Marketing Automation 14 ways to get more out of your Salesforce account

4y

14 ways to get more out of your Salesforce account

Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality.  Read More...

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Strategic Planning Guide

Whitepaper | ROI Marketing Strategic Planning Guide

4y

Strategic Planning Guide

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...

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2020 Creative Trends

Whitepaper | Display Advertising 2020 Creative Trends

4y

2020 Creative Trends

Get ready for the year ahead with our guide to the latest styles based on billions of image, video and  downloads. Bright colors, cartoon faces, and o...

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5 Tips For Amplifying Your Brand With Purpose Driven Creative

Whitepaper | Campaigns 5 Tips For Amplifying Your Brand With Purpose Driven Creative

4y

5 Tips For Amplifying Your Brand With Purpose Driv...

People around the world in every age group and at every income level are becoming more socially conscious. According to a 2018 Edelman study, 64 perce...

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CDP vs DMP vs CRM

Whitepaper | CRM CDP vs DMP vs CRM

4y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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