STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022
IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceProgress over process: The principles of exception...
“You need to create an environment and a culture that allows people to experiment and innovate. Create an environment that favors progress over perfec...
View resourceSports sponsorship: Vista and Liverpool FC's match...
Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...
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Sign upHow breaking down marketing silos helped PwC reima...
"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...
View resourceMake or break your digital center of excellence wi...
"Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom u...
View resourceMeasuring for the customer: The future of brand lo...
Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer pers...
View resourceMaintaining a cohesive brand personality throughou...
Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these...
View resourceUsing storytelling for strategic planning
Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be...
View resourceThe Third-Party Data Deprecation Playbook
Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...
View resource3 ABM Plays for Small Teams
Small teams face a host of common problems, and the top problem? Getting outsized results with an undersized team. There’s no wiggle room for wasted b...
View resourceUsing data to drive demand
For smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...
View resourceGuide to Cross-Channel Personalization
Creating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...
View resourceWebsite redesign in 7 steps
This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...
View resourceSectigo State of Website Security and Threat Repor...
Website security is not top of mind for most small- to medium-sized businesses (SMBs). Their focus is understandably on getting products and services ...
View resourcePath to Personalization
Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...
View resource7 Winning Lead Generation Strategies that Drive Gr...
The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...
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Think Bigger: Your Digital Experience Is More Than Your Website
Think Bigger: Your Digital Experience Is More Than...
A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...
View resourceWho are your best customers? Rethinking Customer Loyalty in a Digital-First...
Who are your best customers? Rethinking Customer L...
There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...
View resourceHow to Design a Strong Off-Page SEO Strategy
Almost every single business with a website is investing in their SEO strategy in 2020 to get ahead of their competition. Read More...
View resourceCDP vs DMP vs CRM
CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
View resourceWhy Partnering With A Website Builder Is The Right...
One of the most important components to a business’ success today is a cohesive online presence centered around a website that is specifically tailored...
View resourceSEO for Website Redesign and Migration
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, bu...
View resourceMeasuring the ROI of Google Posts for Enterprise B...
Google posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital ...
View resourceCreating an Omnichannel Customer Experience for B2...
50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...
View resourceTime is Money: Your Path to ROI in Today's Multi-C...
An integrated multi-channel marketing program can boost your revenue up to 35%. Time is money and building a great relationship with your customer ...
View resourceHow to Turn Your Website Into a Lead Generation Ma...
At this point, having a website associated with your brand is non-negotiable. You wouldn’t even think to operate without one. Unfortunately, how...
View resourceThe Ultimate Guide to Intelligent Account-Based Ma...
As one of the most talked-about strategies, account-based marketing (ABM) is rapidly changing the way we think about marketing at scale. Technology &...
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