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STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

Whitepaper | Advertising & Promotion STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

4w

STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Progress over process: The principles of exceptional marketing leadership

Podcast | Leadership Progress over process: The principles of exceptional marketing leadership

1m

Progress over process: The principles of exception...

“You need to create an environment and a culture that allows people to experiment and innovate. Create an environment that favors progress over perfec...

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Sports sponsorship: Vista and Liverpool FC's match-winning model

Podcast | Strategy Sports sponsorship: Vista and Liverpool FC's match-winning model

2m

Sports sponsorship: Vista and Liverpool FC's match...

Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...

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How breaking down marketing silos helped PwC reimagine its global strategy

Podcast | Strategy How breaking down marketing silos helped PwC reimagine its global strategy

3m

How breaking down marketing silos helped PwC reima...

"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...

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Make or break your digital center of excellence with Ericsson

Podcast | Strategy Make or break your digital center of excellence with Ericsson

3m

Make or break your digital center of excellence wi...

"Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom u...

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Measuring for the customer: The future of brand loyalty

Podcast | Loyalty Measuring for the customer: The future of brand loyalty

4m

Measuring for the customer: The future of brand lo...

Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer pers...

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Maintaining a cohesive brand personality throughout change

Podcast | Brand awareness Maintaining a cohesive brand personality throughout change

4m

Maintaining a cohesive brand personality throughou...

Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these...

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Using storytelling for strategic planning

Podcast | Strategy Using storytelling for strategic planning

4m

Using storytelling for strategic planning

Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be...

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The Third-Party Data Deprecation Playbook

Whitepaper | Third-party cookie The Third-Party Data Deprecation Playbook

5m

The Third-Party Data Deprecation Playbook

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...

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3 ABM Plays for Small Teams

Whitepaper | Digital Marketing 3 ABM Plays for Small Teams

8m

3 ABM Plays for Small Teams

Small teams face a host of common problems, and the top problem? Getting outsized results with an undersized team. There’s no wiggle room for wasted b...

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Using data to drive demand

Whitepaper | Digital Marketing Using data to drive demand

8m

Using data to drive demand

For smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...

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Guide to Cross-Channel Personalization

Whitepaper | Digital Marketing Guide to Cross-Channel Personalization

9m

Guide to Cross-Channel Personalization

Creating a personalized customer experience is essential to satisfying consumers and improving retention rates. With the right tools and approach, you...

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Website redesign in 7 steps

Whitepaper | Advertising & Promotion Website redesign in 7 steps

2y

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Sectigo State of Website Security and Threat Report

Whitepaper | Management Sectigo State of Website Security and Threat Report

2y

Sectigo State of Website Security and Threat Repor...

Website security is not top of mind for most small- to medium-sized businesses (SMBs). Their focus is understandably on getting products and services ...

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Path to Personalization

Whitepaper | Analyzing Customer Data Path to Personalization

2y

Path to Personalization

Delivering tailored experiences at the right time is the key difference between simple personalization and enterprise personalization at scale—and con...

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7 Winning Lead Generation Strategies that Drive Growth

Whitepaper | Analytics 7 Winning Lead Generation Strategies that Drive Growth

2y

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...

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Think Bigger: Your Digital Experience Is More Than Your Website

Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

2y

Think Bigger: Your Digital Experience Is More Than...

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

Whitepaper | Analyzing Customer Data Who are your best customers? Rethinking Customer Loyalty in a Digital-First World

2y

Who are your best customers? Rethinking Customer L...

There have been widespread changes in customer behavior due to the pandemic and the event has made digital channels the main way customers interact wi...

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How to Design a Strong Off-Page SEO Strategy

Whitepaper | Design How to Design a Strong Off-Page SEO Strategy

2y

How to Design a Strong Off-Page SEO Strategy

Almost every single business with a website is investing in their SEO strategy in 2020 to get ahead of their competition. Read More...

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CDP vs DMP vs CRM

Whitepaper | Analytics CDP vs DMP vs CRM

3y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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Why Partnering With A Website Builder Is The Right Move

Whitepaper | Marketing Technology Awards Why Partnering With A Website Builder Is The Right Move

3y

Why Partnering With A Website Builder Is The Right...

One of the most important components to a business’ success today is a cohesive online presence centered around a website that is specifically tailored...

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SEO for Website Redesign and Migration

Whitepaper | Design SEO for Website Redesign and Migration

3y

SEO for Website Redesign and Migration

Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, bu...

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Measuring the ROI of Google Posts for Enterprise Brands

Whitepaper | Content Measuring the ROI of Google Posts for Enterprise Brands

4y

Measuring the ROI of Google Posts for Enterprise B...

Google posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital ...

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Creating an Omnichannel Customer Experience for B2C Brands

Whitepaper | B2C Creating an Omnichannel Customer Experience for B2C Brands

4y

Creating an Omnichannel Customer Experience for B2...

50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...

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Time is Money: Your Path to ROI in Today's Multi-Channel World

Whitepaper | Mobile Time is Money: Your Path to ROI in Today's Multi-Channel World

4y

Time is Money: Your Path to ROI in Today's Multi-C...

An integrated multi-channel marketing program can boost your revenue up to 35%. Time is money and building a great relationship with your customer ...

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How to Turn Your Website Into a Lead Generation Machine

Whitepaper | Convergence Analytics How to Turn Your Website Into a Lead Generation Machine

4y

How to Turn Your Website Into a Lead Generation Ma...

At this point, having a website associated with your brand is non-negotiable. You wouldn’t even think to operate without one. Unfortunately, how...

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The Ultimate Guide to Intelligent Account-Based Marketing

Whitepaper | Account-based marketing The Ultimate Guide to Intelligent Account-Based Marketing

4y

The Ultimate Guide to Intelligent Account-Based Ma...

As one of the most talked-about strategies, account-based marketing (ABM) is rapidly changing the way we think about marketing at scale. Technology &...

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