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Jim Hodgkins: Using psychology to improve online advertising
Podcast | Online advertising

Jim Hodgkins: Using psychology to improve online advertising

9y

Jim Hodgkins: Using psychology to improve online a...

Targeting online consumers can be a blunt science, but VisualDNA has pioneered a way to collect psychological profiles for individuals online to creat...

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Ben Williams: Adblockers and the future of online advertising
Podcast | Online advertising

Ben Williams: Adblockers and the future of online advertising

9y

Ben Williams: Adblockers and the future of online ...

Adblockers have become a major challenge for publishers and advertisers alike. ‘Adblock plus’ is the most popular and has been downloaded ...

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