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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Industry Developments Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

2y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The Third-Party Data Deprecation Playbook

Whitepaper | Third-party cookie The Third-Party Data Deprecation Playbook

2y

The Third-Party Data Deprecation Playbook

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...

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Sectigo State of Website Security and Threat Report

Whitepaper | Tools & Technology Sectigo State of Website Security and Threat Report

3y

Sectigo State of Website Security and Threat Repor...

Website security is not top of mind for most small- to medium-sized businesses (SMBs). Their focus is understandably on getting products and services ...

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Capgemini Lookbook - A visual collection of award-winning sites

Whitepaper | Tools & Technology Capgemini Lookbook - A visual collection of award-winning sites

4y

Capgemini Lookbook - A visual collection of award-...

Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...

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Pricing Guide: HR Software

Whitepaper | Actionable Analysis Pricing Guide: HR Software

4y

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...

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Strategic Planning Guide

Whitepaper | ROI Marketing Strategic Planning Guide

4y

Strategic Planning Guide

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...

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CDP vs DMP vs CRM

Whitepaper | CRM CDP vs DMP vs CRM

4y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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Eight Questions to Ask Before Migrating to a New Commerce Platform

Whitepaper | Tools & Technology Eight Questions to Ask Before Migrating to a New Commerce Platform

4y

Eight Questions to Ask Before Migrating to a New C...

Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...

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Why Partnering With A Website Builder Is The Right Move

Whitepaper | Tools & Technology Why Partnering With A Website Builder Is The Right Move

4y

Why Partnering With A Website Builder Is The Right...

One of the most important components to a business’ success today is a cohesive online presence centered around a website that is specifically tailored...

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Software Sales Playbook

Whitepaper | Ecommerce & Sales Software Sales Playbook

4y

Software Sales Playbook

Convert 22x More With Immediate Software Demos using Crankwheel Read More...

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The Formula for E-Commerce Success

Whitepaper | Ecommerce The Formula for E-Commerce Success

4y

The Formula for E-Commerce Success

As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....

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Pipeline Management and Forecasting Are Key to Improving the Sales Experience

Whitepaper | Ecommerce Pipeline Management and Forecasting Are Key to Improving the Sales Experience

4y

Pipeline Management and Forecasting Are Key to Imp...

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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Reasons Why Executives Choose SAP Commerce Cloud

Whitepaper | Ecommerce Reasons Why Executives Choose SAP Commerce Cloud

4y

Reasons Why Executives Choose SAP Commerce Cloud

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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2019 Predictions for Customer Data Management

Whitepaper | Ecommerce 2019 Predictions for Customer Data Management

4y

2019 Predictions for Customer Data Management

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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DX Suites- The Glass Ceiling of your Digital Transformation

Whitepaper | Digital Transformation DX Suites- The Glass Ceiling of your Digital Transformation

4y

DX Suites- The Glass Ceiling of your Digital Trans...

Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...

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The Field Guide to Black Friday 2019

Whitepaper | Analyzing Customer Data The Field Guide to Black Friday 2019

4y

The Field Guide to Black Friday 2019

The retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...

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Marketing trends: Nine factors reshaping marketing and how you can stay ahead of them

Whitepaper | Marketing Marketing trends: Nine factors reshaping marketing and how you can stay ahead of them

4y

Marketing trends: Nine factors reshaping marketing...

The concept of marketing has seen a global change. To compete in this instantly changing world, one has to keep its customers happy throughout. Read M...

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The Case For Personalization Getting More Human with Your Retail Marketing

Whitepaper | AI & Automation The Case For Personalization Getting More Human with Your Retail Marketing

5y

The Case For Personalization Getting More Human wi...

Personalization today has come a long way leading to higher customer expectations and tremendous technological advancements. Starbucks was among the l...

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Customer Data Excellence Report

Whitepaper | Analyzing Customer Data Customer Data Excellence Report

5y

Customer Data Excellence Report

With the power of customer data platform's (CDP) most marketers are providing exceptional and optimised data-driven initiatives for their customers. B...

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Marketers Guide to CDPs

Whitepaper | Digital Marketing Marketers Guide to CDPs

5y

Marketers Guide to CDPs

This eBook is a research paper on Customer Data Platform usage. If you need justification to make an investment in a Customer Data Platform (CDP) then...

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The State of Personalization Today

Whitepaper | Analytics The State of Personalization Today

5y

The State of Personalization Today

“81% of marketers say they expect to be competing mostly or completely on the basis of customer experience.” However, there is a disconnec...

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Building The Perfect Sales Tech Stack

Whitepaper | Ecommerce & Sales Building The Perfect Sales Tech Stack

5y

Building The Perfect Sales Tech Stack

US advertisers spent a whopping $7.41 billion in 2018. Amazon controls 6.8% of that market, trailing only Google and Facebook. The trend however, is t...

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Change the sales rep experience, improve the customer experience

Whitepaper | Ecommerce & Sales Change the sales rep experience, improve the customer experience

5y

Change the sales rep experience, improve the custo...

Often, in all organizations, there are five main processes that are usually occurring simultaneously, but often disjointedly. These are customer manag...

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Measuring the ROI of Google Posts for Enterprise Brands

Whitepaper | ROI Marketing Measuring the ROI of Google Posts for Enterprise Brands

5y

Measuring the ROI of Google Posts for Enterprise B...

Google posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital ...

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Digital Analytics & The GDPR

Whitepaper | Data & Analytics Digital Analytics & The GDPR

5y

Digital Analytics & The GDPR

AT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...

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The Forrester Wave™: B2C Commerce Suites, Q3 2018

Whitepaper | Ecommerce The Forrester Wave™: B2C Commerce Suites, Q3 2018

5y

The Forrester Wave™: B2C Commerce Suites, Q...

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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The path to experience-driven commerce

Whitepaper | Analytics The path to experience-driven commerce

5y

The path to experience-driven commerce

Experience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...

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