Sears, once the largest retailer in the US, has been in systemic decline for over a decade, and recently announced that it is filing for bankruptcy. Sears dominated the American consumer retail market from its founding in 1886 throughout the 20th century.
The fact is, being a strong, high-profile brand no longer equates to insulation against the turbulence of consumer and market changes.
What specific technologies, data, and strategies can companies use to survive the shifts in economic trends, shopping habits, technological development, and consumer behavior?
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