ResourcesEmerging TechnologyAIThe Marketer’s Field Guide to Machine Learning

The Marketer's Field Guide to Machine Learning

Marketers need to ensure they truly understand the underlying data behind automation and AI functions, which means data literacy is key for today’s marketers.

It’s more important than ever to learn the challenges, the benefits and the risks around machine learning technology.

Download this ebook and discover:

  • How machine learning gives marketers an advantage
  • The theory behind the emerging fields of data science
  • How machine learning martech can help marketers increase margins, scale and grow their companies with increased efficiency
  • Which key martech providers are using AI technology
  • What controversial aspects surround our adoption of AI technologies

Fill in the form below to download your complimentary copy of the report.