This eBook is a research paper on Customer Data Platform usage. If you need justification to make an investment in a Customer Data Platform (CDP) then this is an extensive research report to see how CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals.
This eBook will clarify some of these issues, and highlight the many ways a Customer Data Platform will integrate and activate your many data sources.
In this eBook you can learn:
- The core features of a Customer Data Platform (CDP)
- How a CDP is different to a Data Warehouse, DMP or CRM
- The different approaches to data unification within different CDPs
- How to make strategic use of a Customer Data Platform
- Questions to ask when considering a CDP
- Understanding CDP architecture concepts