ResourcesMarketers Guide to CDPs

Marketers Guide to CDPs

This eBook is a research paper on Customer Data Platform usage. If you need justification to make an investment in a Customer Data Platform (CDP) then this is an extensive research report to see how CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals.

This eBook will clarify some of these issues, and highlight the many ways a Customer Data Platform will integrate and activate your many data sources.

In this eBook you can learn:

  • The core features of a Customer Data Platform (CDP)
  • How a CDP is different to a Data Warehouse, DMP or CRM
  • The different approaches to data unification within different CDPs
  • How to make strategic use of a Customer Data Platform
  • Questions to ask when considering a CDP
  • Understanding CDP architecture concepts

Fill in the form below to download your complimentary copy of the report.